👔 Sales

6 Lead Generation Tactics to Fill Your Pipeline

What’s the most exciting part of your sales job? You didn’t say ‘spending 8 hours researching, enriching and cleaning lead lists’ …did you? We don’t blame you. Lead gen is one of the hardest, most time consuming parts of sales. But it’s also…
👔 Sales

3 Things B2B Sales Pros Can Learn From B2C Marketing

This is a guest post from Eric Raszewski, Account Director at Sawdust Creative Agency. I’ve spent the better part of my sales career looking to connect and sell to other businesses.  In most cases, those conversations are with an owner, founder, or C-suite…
👔 Sales

How to Send a Follow-up Email After No Response

In the sales world, nothing can be said to be certain except death, taxes… and the majority of your carefully curated leads will never respond to your cold emails.  Truth #1: Most salespeople don’t send enough follow-up emails. Even for top performers, booking a…
👔 Sales

How to Increase Your Cold Email Response Rate [Updated]

Are you there, John? It’s me, Margaret. That’s often what sending out emails feels like when you don’t win a high cold email response rate. You hone the perfect message, pull a targeted list, hit send … and then? At least with cold calls you get…