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How to Send Cold E-mail at Scale

Cold email is an incredible means of generating business opportunities for all kinds of companies. The premise is simple, find people that are likely to be interested in your product, get their contact information, and tell them about your solution.

The beauty of cold email is its scalability, there’s only so many phone calls you can make in a day— but there is no limit to the number of e-mails you can send.

The issue is that cold e-mailing has a number of bottlenecks surrounding it that can slow you down immensely. After owning a cold email agency (getkindling.com), and sending over 250,000 emails on behalf of myself and my clients, I’ve learned some things about this process, so in this post, I want to teach you the most scalable way to begin sending cold email.

  • before we jump in, bear in mind that having a good message and product is very important, so before you jump in to this strategy that’s going to allow you to generate a ton of business opportunities, start slow, test emails, see what works and what doesn’t, and then expand. Let’s begin:

Step One – Lead Generation

Ok — our first step is to figure out who our target customer is and find them on Linkedin, in order to properly find and target this audience, we’re going to be using Linkedin Sales Navigator.

Sales Navigator is a premium offering from Linkedin, but if you’re looking to send cold e-mail for your B2B business, it’s necessary. You can learn more at www.linkedin.com/sales

In this example, let’s look for Chief Marketing Officers in Canada.

Search box

Cool! 768 CMO’s in Canada. In the past, this is where the hard part would come in compiling these 768 names, but Wiza has made this process easy. Now, we’re just going to hit search and click the “Export Emails with Wiza” button.


Here are the results we got from Wiza:

Wiza Scrape

Just like that, we have 471 prospects we can reach out to!

Step Two – Outreach

Now it’s time to reach out. Let’s just upload this to our preferred email sender. We like Mailshake, but we’ve listed some alternatives to the bottom of this post.

Head into Mailshake and create an account, then just upload your .csv that Wiza provided you and type up a quick template.

Create a new campaign
Drag in the CSV file that Wiza provided you
Write up a template
Confirm your email and send!

That’s it! You’re done! Now monitor your results and make changes as necessary.



Alternatives to Mailshake:

🧙 Extract emails from LinkedIn

Wiza is magic. Turn any LinkedIn Sales Navigator search into a clean list of verified emails, ready for outreach.

Get the extension

20 credits FREE! No credit card required.

About author

Hey, I'm Stephen, Founder and CEO of Wiza. I used to run a cold e-mail agency where we would run cold e-mail campaigns on behalf of our clients. We built out the technology for Wiza internally and realized this should be a software than anyone can be using. Now, Wiza is available with flexible pricing that doesn't lock you into paying monthly. Use Wiza whenever you need to create email lists from Linkedin Sales Navigator.

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