Writing the perfect prospecting email is the holy grail of outbound sales. Every rep dreams of an email template that works\u2026every\u2026time. Unfortunately, there’s no perfect email\u2014but there are definitely templates that can increase your response rate and connect you with more buyers. <\/p>\n\n\n\n
No matter what you decide to write about, good emails all follow the same structure so your outreach is direct, personalized, and focused on your prospect\u2019s goals and pain points. The four cold email components<\/a> you should always include are: <\/p>\n\n\n\n There are infinite ways to use these components. To get you started, we\u2019ve put together a list of eleven sales email templates that are guaranteed to increase your email response rate. Plus, some of our top cold emailing best practices. <\/p>\n\n\n\n As you start creating your own custom email templates, follow these best practices to ensure your emails are short and sweet, personalized, offer a clear call to action, and more. <\/p>\n\n\n\n Your buyers are busy people and receive hundreds of prospecting emails. It\u2019s understandable if they don\u2019t immediately see the value of jumping on a 15 minute phone call based on one email. <\/p>\n\n\n\n Asking for a less formal response means that you\u2019re not putting pressure on them right away and these emails receive more positive replies. It also helps you avoid being marked as spam. Try asking if they\u2019re interested in learning more, without asking for a meeting.<\/p>\n\n\n\n Don\u2019t send prospects a brochure about your business in email form. It will eventually be important for them to know who you are and what your company does, but cold emailing is about solving their problems and helping them reach their goals. Relate your value proposition to the challenges that happen in their industry. It\u2019s not what your company does, it\u2019s what your company does for them<\/em>. <\/p>\n\n\n\n Wait until later in the sales process to provide details about your product, features, and services. Your initial emails should be easy to scan and direct as well as enough information to pique their curiosity without paragraphs of text. <\/p>\n\n\n\n If the email addresses of your leads are inaccurate or out of date, no email will be effective. Start cleaning up your database by using LinkedIn. You can download batches of contacts into a CSV file<\/a> and sync the file with your CRM to increase the effectiveness of your outbound sales process. <\/p>\n\n\n\n Even if your email was interesting, your prospect might not respond right away. Reach out again over email, by replying to your original message, with another value proposition. You might need to do this ten times but following up will improve your response rate. <\/p>\n\n\n\n Research your prospects, their roles, and their companies. The better you understand their goals and roadblocks, the more relevant you can make your content. Always address emails to their name and explain why your product is suited to their company. <\/p>\n\n\n\n Email personalization gets results. The average response rate<\/a> of personalized emails is 17%, big increase from generic emails, which have a 7% response rate. <\/p>\n\n\n\n Social selling is table stakes in 2022. Your prospect\u2019s are giving away information about their needs and goals on social media. Acknowledge what they have to say in your prospecting emails. Start with Twitter and LinkedIn, they\u2019re the most popular platforms for professionals. <\/p>\n\n\n\n Engage by commenting, liking and sharing your prospect\u2019s posts \u2013 they\u2019ll remember the people that reached out about their content. <\/p>\n\n\n\n Take things a step further with this social selling email template. By interacting across social media and email, this message will be a little warmer than a regular cold email. <\/p>\n\n\n\n Subject: I follow your tweets<\/p>\n\n\n\n Hi [Prospect’s first name],<\/p>\n\n\n\n I follow you on Twitter and always find your content to be really helpful. In fact, the blog post you shared recently on [subject] helped me [result]. <\/p>\n\n\n\n My company helps customers with [value proposition]. I\u2019d love to talk with you about how I can help [prospect\u2019s company] improve [workflow or results]. <\/p>\n\n\n\n Are you interested in having a quick chat? <\/p>\n\n\n\n Regards, <\/p>\n\n\n\n [Your name]<\/p>\n\n\n\n P.S. I love your sales memes too<\/p>\n\n\n\n Sending an email that shows you did your research is a great way to cut through the generic spam that fills up inboxes everyday. Acknowledging big achievements, especially personal ones, sets the groundwork for further relationship building. <\/p>\n\n\n\n Use this template to congratulate your prospect on their company\u2019s recent industry award, a new round of funding, or big announcements. Or speak directly to the prospect and celebrate their recent promotion or their new role at a new company. <\/p>\n\n\n\n Subject: Congrats on the new role!<\/p>\n\n\n\n Hi [Prospect’s first name], <\/p>\n\n\n\n Congratulations on your new role as [job title] at [their company name]! I read the announcement on [their company] website and I\u2019m looking forward to seeing how you help your team achieve [goal that your prospect was hired for]. <\/p>\n\n\n\n I work with companies in [their industry] to make this process more efficient and to see results faster. Are you free for a chat to learn more? <\/p>\n\n\n\n Regards,<\/p>\n\n\n\n [Your Name]<\/p>\n\n\n\n Sellers benefit from connecting the dots in their network because people trust people they know. By connecting your name with someone this person knows and respects in their industry, you establish a level of social proof. <\/p>\n\n\n\n Don\u2019t use someone\u2019s name without their permission though, otherwise it may backfire. It\u2019s helpful to regularly talk to your existing customers and keep your conversations fresh. Call customers regularly, offer to meet your contacts for lunch, and make sure to say hello at industry events to build good will. <\/p>\n\n\n\n Subject: [mutual connection\u2019s name] and [prospect company]<\/p>\n\n\n\n Hi [Prospect’s first name],<\/p>\n\n\n\n I spoke with [mutual connection\u2019s name] at our annual conference last week and she mentioned how her role as [connection\u2019s job title] is to improve [result]. I\u2019ll be meeting with her again soon to brainstorm.<\/p>\n\n\n\n She thought that you might want to learn more as well since you\u2019re in a similar role. [Your company] helps businesses [value proposition] in just a few months. <\/p>\n\n\n\n Are you open for a short call later this week? <\/p>\n\n\n\n Best,<\/p>\n\n\n\n [Your name]<\/p>\n\n\n\n According to research by Gong, asking for a prospect\u2019s \u201cinterest\u201d<\/a> in a cold email is a higher performing CTA than asking for a meeting. Instead of requesting some of their limited time, ask for their curiosity \u2013 which isn\u2019t a limited resource. <\/p>\n\n\n\n Try out Gong\u2019s interest-based CTA email template<\/a>. Your goal is to sell the conversation, not the product. After your first conversation, this CTA is no longer as effective and it\u2019s better to ask your prospect for specific things like a call, meeting, or demo. <\/p>\n\n\n\n Subject: Losing winnable deals<\/p>\n\n\n\n Hi [Prospect’s first name],<\/p>\n\n\n\n Is [pain point] stopping your team from reaching your goals?<\/p>\n\n\n\n Imagine being able to [top use case] to improve [positive outcome].<\/p>\n\n\n\n As I research [prospect\u2019s company], I see \u2028one big way where [prospect\u2019s company] can<\/p>\n\n\n\n boost your team\u2019s performance:<\/p>\n\n\n\n [workflow] so you can [benefit].<\/p>\n\n\n\n Does it make sense to discuss [positive outcome] for your team?<\/p>\n\n\n\n Best Regards,<\/p>\n\n\n\n [Your name]<\/p>\n\n\n\n Most sellers are asking for something when they email a prospect. Flip the script and offer something of value to your prospect. By linking to or attaching content that is relevant to their needs, you show them that you\u2019re invested in helping them reach their goals. <\/p>\n\n\n\n Your company\u2019s case studies can be helpful but industry publications are more compelling. Send them the latest Forrester or Gartner research. You can also send them a timely and related news article. <\/p>\n\n\n\n Subject: New Gartner report on [business objective]<\/p>\n\n\n\n Hi [Prospect’s first name],<\/p>\n\n\n\n While researching [prospect\u2019s industry or role] I learned that [pain point] is a major challenge for companies like yours. Do you find that to be true? <\/p>\n\n\n\n If so, I thought this [piece of content] could be useful for you. It dives into how [industry leading companies] are able to overcome this challenge with [value proposition]. <\/p>\n\n\n\n Would you be interested in talking about this article over the next week? <\/p>\n\n\n\n Kind regards, <\/p>\n\n\n\n [Your name]<\/p>\n\n\n\n Your prospects are talking about their goals, challenges, and expertise all the time. Visit their company blog, LinkedIn page, and Twitter feed to see what they\u2019re talking about. Even better, follow your prospect\u2019s social media. <\/p>\n\n\n\n If they posted on LinkedIn about their strategy to improve certain elements of the sales process, like and comment on their post. Then, reference that article in your email as well as how your company can help.<\/p>\n\n\n\n Subject: Great LinkedIn article <\/p>\n\n\n\n Hey [Prospect’s first name], <\/p>\n\n\n\n I loved your article that you posted on LinkedIn about [subject]. The way you simplified such a complex process was helpful for me when I work on [subject] here at [your company name].<\/p>\n\n\n\n We just [hosted a webinar, organized a meetup, released an ebook] on how we help our customers solve [relevant challenge] you might be experiencing. <\/p>\n\n\n\n Can I set up a quick chat over coffee with you this week? <\/p>\n\n\n\n Thanks, <\/p>\n\n\n\n [Your name]<\/p>\n\n\n\n This email template shows your personal expertise in your subject matter. Make sure that you\u2019re offering feedback that will be well received \u2013 in other words, don\u2019t call their baby ugly. Your feedback should help them improve while also offering praise about what they do well. <\/p>\n\n\n\n If your company helps improve SEO, let them know how they rank compared to their competitors. If your product helps businesses personalize emails, sign up for their next webinar and review their email templates.. <\/p>\n\n\n\nFirst things, first: Six best practices for great emails<\/h2>\n\n\n\n
11 sales email templates that get positive responses<\/h2>\n\n\n\n