In the past decade, podcasts have become a popular form of audible entertainment\u2014from discussing politics to horrifying true crime stories. Professionally, many people use podcasts as a way to stay in the know and ahead of the game. <\/p>\n\n\n\n
But with over 3.2 million podcasts on Spotify alone (the most popular platform for listening to podcasts), and hundreds of sales podcasts to choose from\u2014the question is, how to sift through them all? <\/p>\n\n\n\n
Don\u2019t worry\u2014we\u2019ve got you. Here, we\u2019re exploring the benefits of podcasts as well as including our top 15 sales podcasts.<\/p>\n\n\n\n
For the podcast doubters\u2014a quick note about why this matters, especially for sales people. Podcasts are a great way to receive expert advice directly from top sellers and thought leaders. Even better, podcasts make for convenient learning on the go\u2014you can listen while doing chores or on the commute, for instance.<\/p>\n\n\n\n
It\u2019s not just for sales people; podcasting is an increasingly popular way for all types of people to get new information, entertainment, and advice. In 2021, 78% of adults were aware of podcasting<\/a> and an estimated 120 million people were active podcast listeners. That number is projected to surpass 160 million in 2023. <\/p>\n\n\n\n The verdict is in, listeners find podcasts to be one of the best ways to learn, sit in on interviews, and engage with their favorite brands.<\/p>\n\n\n\n With so many ways to get information\u2014books, youtube, online courses, webinars, and articles\u2014why should salespeople spend more time with sales podcasts? The great thing about podcasts is that the barrier to entry for aspiring content creators is low. That means that it’s easier for sales leaders, whether they are VPs, sales trainers, or star sellers themselves, to share their knowledge with their listeners. <\/p>\n\n\n\n Here are just a few top benefits of listening to sales podcasts: <\/p>\n\n\n\n Before we jump into our top 15 podcasts, you might be wondering\u2014what\u2019s the criteria?<\/p>\n\n\n\n In short, we\u2019re looking for succinct, engaging storytelling that provides real value and stories\/interviews from real-life experience. (A little humor and personality doesn\u2019t hurt, either!) Here\u2019s a breakdown of what makes a good podcast, in our humble opinion:<\/p>\n\n\n\n Information is clearly conveyed, and comes from experience.<\/strong><\/p>\n\n\n\n Podcasts aren\u2019t great for every educational topic. Talking through the way a sales funnel works can be hard to understand without visual tools, like a chart or video. That\u2019s why a good podcast focuses on increasing your awareness<\/a> of selling, rather than on teaching you complex subjects from scratch. <\/p>\n\n\n\n Topics that work best with an audio-only approach include interviews, story telling, and talking through specific scenarios, maybe even from listeners who have written into the show asking for guidance.<\/p>\n\n\n\n Audience engagement.<\/strong><\/p>\n\n\n\n Sales is a two way conversation, always. So why not listen to podcasts that have the same philosophy? Follow podcasters who encourage listeners to reach out with questions or pushback, and then talk about this feedback on their next episode. This is a great way to foster audience engagement and answer real-life <\/em>questions from the industry.<\/p>\n\n\n\n Time variety. <\/strong><\/p>\n\n\n\n Sometimes you\u2019ll want to listen to a podcast on your 45 minute commute to the office, but other times, you\u2019ll need a 15 minute show that you can finish while you take a quick break to go for a walk or pick up lunch. For this reason, it\u2019s nice to have a few different lengths of podcasts to choose from.<\/p>\n\n\n\n Of course, the length depends on the content, too. Topics like \u201c5 quick tips for closing phone calls\u201d might be possible to run through in 20 minutes. But for podcast that talk about someone\u2019s career journey from sales development rep to VP of Sales, look for well thought out content that shows the podcaster isn\u2019t simply talking off the cuff. There needs to be value in what they\u2019re saying, not just a casual chat or stream of consciousness.<\/p>\n\n\n\n Our personal pet peeve\u2026<\/strong><\/p>\n\n\n\n Avoid self-described sales gurus. There\u2019s all too many people out there who use podcasts as a sales opportunity. While we respect the hustle, it makes for terrible content\u2014they\u2019ll spend more time talking about why you should pay for their products and services, instead of offering anything of value. Nobody\u2019s got time for that.<\/p>\n\n\n\n If you\u2019re not sure where to get started, no worries! We put together a list of our top 15 sales podcasts that can help you learn more about trends in sales, the latest sales enablement techniques, and hear interviews from top sellers and thought leaders. <\/p>\n\n\n\n Of course, have to hear from Gartner! Gartner uses their ThinkCast<\/a> podcast to share their latest findings and research on business and technology. Listen to experts on topics like how to become a better leader, using data to influence your business outcomes, and dealing with a changing approach to sales and work. If you\u2019re looking for actionable content in a conversational setting, this is a great show to keep on your playlist. <\/p>\n\n\n\n Episode topics include: <\/p>\n\n\n\n McKinsey is another industry powerhouse that shares business and management information, usually by talking with leading experts. The podcast<\/a> has a specific focus on speaking with leading experts, and cover a wide gamut of conversations\u2014from burnout to digital transformation.<\/p>\n\n\n\n Episode topics include:<\/p>\n\n\n\n Teaching new generations of sellers is an industry all to itself. Andy Paul<\/a> is an author who also happens to rank as one of LinkedIn\u2019s Top 50 Global Sales Experts. He presents a lot\u2014three times a week, in fact. The podcast is part of Revenue.io so you can expect a Revenue Ops approach to sales skills and technology. <\/p>\n\n\n\n If you want to learn more about the basics of selling frameworks, articulating value to your customers, and how to sell without selling out, make time in your playlist for this engaging podcast. <\/p>\n\n\n\n Episode topics include: <\/p>\n\n\n\n Are you looking for a daily podcast that makes time to answer listener questions? Then Sell or Die<\/a> is the podcast for you. Hosted by Jeffrey Gitomer, author of best-selling books The Sales Bible<\/em>, and his wife, sales expert Jennifer Gitomer, the two take an upbeat, motivational approach to selling that helps you keep a positive attitude in the face of obstacles. Episodes include interviews with leaders about the art and science of selling\u2014and they even put together a \u201cbest of\u201d podcast once a week for sellers in a rush.<\/p>\n\n\n\n Episode topics include: <\/p>\n\n\n\n Lori Richardsonwho has been in the sales game for over 25 years, and in this podcast, she\u2019s sharing her expertise with a spotlight on women. Episodes showcase women in sales and dive deep into important topics, such as how to deal with imposter syndrome, navigating sales leadership, building confidence and much more. If you\u2019re looking to hear from top sales talent, make sure that you listen to Conversations with Women in Sales<\/a> to round out your education in a still male-dominated profession. <\/p>\n\n\n\n Episode topics include:<\/p>\n\n\n\n The Advanced Selling Podcast<\/a> holds the title of longest running sales podcast in podcast history. That means there are more episodes that you could ever hope for (700+ and counting). The hosts, Bill Caskey and Bryan Neale, have been in the sales game for well over 20 years and share detailed advice on tricky topics like designing sales strategies, improving your sales discipline and even how to avoid burnout. <\/p>\n\n\n\n Episode topics include:<\/p>\n\n\n\n Sales isn\u2019t just about closing deals, it\u2019s also a partnership with your marketing team. Sales Pipeline Radio<\/a> brings in exports to talk about topics like driving more volume and velocity, insights on customer experience, and marketing in a new world (check out their Marketing in a Crypto World podcast for cutting edge info on web3.)<\/p>\n\n\n\n Episode topics include:<\/p>\n\n\n\n Sales Hacker is a sales content creating super power. Check out their website for articles, podcasts, discussion forums, and guest posts all about modern sales. The Sales Hacker Podcast<\/a> focuses on sales tips and tactics, lead generation, sales hiring, social selling, and account based selling best practices (to name a few). Whether you\u2019re new to sales or you\u2019re an industry veteran, there will be content here for you.<\/p>\n\n\n\n Episode topics include:<\/p>\n\n\n\n You won\u2019t get far without help from your rock star marketing team. The B2B Growth Marketing Podcast<\/a> is chock full of episodes (over 2000) on how to create a productive B2B marketing engine. Their episodes cover topics like how to be an audience-first company, using customer insights to guide your marketing strategy, and much more. <\/p>\n\n\n\n Episode topics include: <\/p>\n\n\n\n SaaStr is one of the largest communities of SaaS executives, founders, and business leaders. They produce tons of content to help companies increase their annual recurring revenue from $10 to $100 million. Their Official SaaStr Podcast<\/a> is one way they get their content out to the masses. SaaS is a very competitive market, so your sales and marketing strategies need to constantly improve in order to succeed. <\/p>\n\n\n\n Episode topics include:<\/p>\n\n\n\n If you\u2019re looking for real life stories and best practices from revenue leaders who are actually leading the charge at their businesses, this is the podcast for you. The Sales Engagement Podcast<\/a> takes a casual, radio talk show approach for their listeners. The episodes focus on how to implement sales engagement strategy for the next generation of sales. Listen in for actionable value and lessons on how to create authentic, measurable conversations with your buyers. <\/p>\n\n\n\n Episode topics include:<\/p>\n\n\n\n The Salesman Podcast<\/a> is an Apple Award winning show that helps sales pros find and close buyers in an ethical and modern way. Conversations are not limited to just talking with sellers. They also have guests like FY drivers, Olympic athletes, neuroscientists and even NASA astronauts. It\u2019s a fun way to learn how to approach sales from all kinds of different angles. <\/p>\n\n\n\n Episode topics include: <\/p>\n\n\n\n Are you looking for technical, data based selling advice? Listen to the The Modern Selling podcast<\/a>, hosted by Mario Martinez, Jr. who brings on expert guests that practice what they preach. He covers modern selling techniques that give listeners precise instructions on topics like sales cadences, social selling, and prospecting. <\/p>\n\n\n\n Episode topics include: <\/p>\n\n\n\n Jeremy Donovan, SalesLoft\u2019s VP of Sales Strategy, calls himself a \u201csales nerd\u201d who embraces the art and science of sales. He loves talking to the sharpest minds in modern selling and has a passion for helping sellers improve. Hey Salespeople<\/a> brings on guests to cover all kinds of topics like using empathy with your customers, having an entrepreneurial mindset, and building customer success journeys. <\/p>\n\n\n\n Episode topics include:<\/p>\n\n\n\n Do you feel like you don\u2019t fit into the typical salesperson mold (we can\u2019t all be sales bros)? You\u2019ll find sellers just like yourself in the The Other Side of Sales podcast<\/a>. This show talks to leading salespeople who approach the art of selling differently. If you\u2019re all about hearing real world stories through engaging interviews, add this podcast to your playlist. <\/p>\n\n\n\n Episode topics include:<\/p>\n\n\n\nBenefits of listening to sales podcasts<\/h3>\n\n\n\n
What makes a good podcast?<\/h2>\n\n\n\n
Our Top 15 Podcasts <\/h2>\n\n\n\n