{"id":1909,"date":"2024-03-14T09:00:00","date_gmt":"2024-03-14T09:00:00","guid":{"rendered":"https:\/\/wiza.co\/blog\/?p=1909"},"modified":"2025-02-03T12:16:29","modified_gmt":"2025-02-03T12:16:29","slug":"social-selling-in-2024-how-to-connect-and-convert","status":"publish","type":"post","link":"https:\/\/wiza.co\/blog\/social-selling-in-2024-how-to-connect-and-convert\/","title":{"rendered":"Social Selling in 2024: How to Connect and Convert"},"content":{"rendered":"\n<p>With more than 4 billion people <a href=\"https:\/\/backlinko.com\/social-media-users\" target=\"_blank\" rel=\"noreferrer noopener\">on social media<\/a>, it\u2019s easy to see why business leaders use social selling. It\u2019s a great way to reach your prospects.<\/p>\n\n\n\n<p>In fact, social selling is more effective than older techniques like cold calling. Reps who use it see a 40 to 50% <a href=\"https:\/\/salesforlife.com\/social-selling\/\" target=\"_blank\" rel=\"noreferrer noopener\">increase in deals<\/a>. Businesses that adopt <a href=\"https:\/\/business.linkedin.com\/sales-solutions\/social-selling\" target=\"_blank\" rel=\"noreferrer noopener\">social selling strategies<\/a> are almost 80% more successful.<\/p>\n\n\n\n<p>Like everything, though, if you want to see results, it\u2019s important to do social sales the right way. This guide will help you connect and convert more prospects in 2024.<\/p>\n\n\n\n<ul><li><a href=\"#what\">What is social selling?<\/a><\/li><li><a href=\"#strategy\">Build your strategy<\/a><\/li><li><a href=\"#supercharge\">Supercharge your efforts<\/a><\/li><li><a href=\"#sales\">Sales goes social<\/a><\/li><\/ul>\n\n\n\n<h2 id=\"what\">What is social selling?<\/h2>\n\n\n\n<p>Before we get to the how-to, it helps to define what we\u2019re talking about. What is social selling anyway?<\/p>\n\n\n\n<p>Briefly, it\u2019s the use of social media platforms like LinkedIn to reach your prospects. Social sales strategies work for <a href=\"https:\/\/wiza.co\/blog\/b2b-vs-b2c-selling\/\">both B2C and B2B<\/a> companies.<\/p>\n\n\n\n<h3>Why it works<\/h3>\n\n\n\n<p>The reason social sales strategies work in 2024 is that they <a href=\"https:\/\/wiza.co\/blog\/write-the-perfect-linkedin-connection\/\">focus on connection<\/a>. Sales reps use social media platforms to do more than just deliver pitches.<\/p>\n\n\n\n<p>A social sales strategy focuses more on relationship-building. That, in turn, creates an emotional attachment between your business and your prospects. When someone signs on the dotted line, there is a mutual sense of loyalty. <\/p>\n\n\n\n<p>You must continue to prioritize and strengthen the relationship, deliver value, and build on that loyalty in order to ultimately retain and grow your customer base and revenue.<\/p>\n\n\n\n<h2 id=\"strategy\">Creating a strategy<\/h2>\n\n\n\n<p>One of the beauties of social selling is how easy it is to get started. Unfortunately, \u201ceasy\u201d doesn\u2019t always translate to \u201csuper successful.\u201d<\/p>\n\n\n\n<p>Social sales strategies are still up-and-coming, but they have been around for a few years now. That means more business leaders have adopted it\u2014which means the market is more crowded.<\/p>\n\n\n\n<p>You need to cut through the noise, just like any other sales method. Prospects may be getting hundreds of messages from sales reps through social media.<\/p>\n\n\n\n<p>This is where having a strategy for social sales becomes paramount. Anyone can hop on LinkedIn or Facebook and start sending messages to prospects.<\/p>\n\n\n\n<p>Strategic selling on social media involves a few more steps, but the payoff is much higher.<\/p>\n\n\n\n<h3>Choose your platform<\/h3>\n\n\n\n<p>Your first step is to choose the channel that works best for your business.<\/p>\n\n\n\n<p>This usually means figuring out where your prospects are. A B2B company is likely going to have more <a href=\"https:\/\/wiza.co\/blog\/linkedin-for-sales-prospecting\/\">success on LinkedIn<\/a>. A B2C company hoping to net more Gen Z customers should look at TikTok.<\/p>\n\n\n\n<p>If you have options, then you should look at which platforms your team is most comfortable with. Some of your team may love Instagram. They might feel intimidated by Facebook.<\/p>\n\n\n\n<p>If the channel you select isn\u2019t delivering the results you want, it\u2019s easy to switch. Of course, a little research about where your prospects hang out goes a long way to picking the best platform right off the bat.<\/p>\n\n\n\n<h3>Create a target list<\/h3>\n\n\n\n<p>Once you\u2019ve picked your channel, you want to figure out who you\u2019re talking to on this platform. Chances are you already have a good idea, but it\u2019s time to narrow down your focus.<\/p>\n\n\n\n<p>Most social media platforms have large user bases, which can be incredibly varied. A common misstep with social sales strategies is trying to speak to everyone on a platform.<\/p>\n\n\n\n<p>The solution you\u2019re selling isn\u2019t \u201cfor everyone,\u201d and your social strategy shouldn\u2019t be either. A target list can help you focus on specific prospects on the platform. This list can also help you identify other \u201clookalike\u201d prospects as you seek out more leads.<\/p>\n\n\n\n<h3>Join social media groups<\/h3>\n\n\n\n<p>It\u2019s difficult to get traction with a wide audience <a href=\"https:\/\/blog.hootsuite.com\/organic-reach-declining\/\" target=\"_blank\" rel=\"noreferrer noopener\">from your profile alone<\/a>.<\/p>\n\n\n\n<p>Social media groups can help. Joining groups relevant to your industry can get your content in front of a bigger audience. Better yet, being an active member of groups can help establish you as a thought leader.<\/p>\n\n\n\n<h3>Post great content consistently<\/h3>\n\n\n\n<p>Whether on your own profile or in a group, you need a content strategy for social media if you want to be successful.<\/p>\n\n\n\n<p>Why? Content is the primary mode of interaction on social media. When you publish thought-provoking content on a regular basis, more people will want to follow you. In turn, you\u2019ll be in a great position when you reach out to a prospect. Not only will they have heard of the solution, but they\u2019ll already trust your insights.<\/p>\n\n\n\n<h3>Use social listening<\/h3>\n\n\n\n<p>Social listening lets you track mentions and conversations across the digital environment. If you focus on a particular platform, then you\u2019ll want to \u201ctune in\u201d to see what people are saying about you and your brand.<\/p>\n\n\n\n<p>Social listening is a great way of gathering feedback and capitalizing on positive sentiments. You can share and reshare positive stories or even thank people who have given you a shoutout.<\/p>\n\n\n\n<h3>Identify key metrics and measure<\/h3>\n\n\n\n<p>Like any strategy, you need numbers to see if your efforts are paying off. Identifying key metrics is a must for any social seller. Popular metrics include:<\/p>\n\n\n\n<ul><li>Engagement levels<\/li><li>Social media mentions<\/li><li>Conversions<\/li><\/ul>\n\n\n\n<p>There are others, so picking the right ones will tell you if your strategy is working.<\/p>\n\n\n\n<h2 id=\"supercharge\">Tips to supercharge your social efforts<\/h2>\n\n\n\n<p>Now you have the basics of a social sales strategy down pat. These tips will help you connect with and convert more prospects.<\/p>\n\n\n\n<h3>Know your audience<\/h3>\n\n\n\n<p>Research is always your friend when you\u2019re prospecting. It&#8217;s no different when it comes to social selling. Knowing your audience is vital to your success.<\/p>\n\n\n\n<p>Research can tell you who you\u2019re talking to, what they like and dislike, and even where they hang out. More granular data can help you tailor your content strategy too.<\/p>\n\n\n\n<h3>Optimize your profile<\/h3>\n\n\n\n<p>Optimization makes it easier for people to find you, and it can increase your reach as well. Plus, an optimized profile looks better when prospects decide to check you out.<\/p>\n\n\n\n<h3>Use the right tools<\/h3>\n\n\n\n<p>There are <a href=\"https:\/\/wiza.co\/blog\/b2b-contact-database\/\">plenty of tech tools<\/a> out there that make social sales easier. Some help you schedule posts at the optimal time. Others help you create engaging content and valuable posts. Yet others can help you discover new prospects and follow up with existing ones.<\/p>\n\n\n\n<h3>Focus on connection<\/h3>\n\n\n\n<p>Think less about \u201cselling\u201d and more about the \u201csocial\u201d side of things. Your prospects are tired of pitches. Instead, they\u2019re looking to build relationships, especially on <a href=\"https:\/\/printify.com\/blog\/selling-on-social-media\/\">social media platforms<\/a>.<\/p>\n\n\n\n<p>If you focus on building a long-term relationship with your prospects, you\u2019ll see improvement.<\/p>\n\n\n\n<h2 id=\"sales\">Sales goes social<\/h2>\n\n\n\n<p>Social selling is booming, and it\u2019s not hard to see why. With huge reach and even bigger payoffs, it makes good sense for almost every business. <\/p>\n\n\n\n<p>Keep this guide handy, and you\u2019ll be well on your way to success with this modern sales strategy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With more than 4 billion people on social media, it\u2019s easy to see why business leaders use social selling. It\u2019s a great way to reach your prospects. In fact, social selling is more effective than older techniques like cold calling. Reps who use it see a 40 to 50% increase in deals. Businesses that adopt [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1910,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,4],"tags":[41,40,39],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Selling in 2024: How to Connect and Convert - Wiza Blog<\/title>\n<meta name=\"description\" content=\"Social selling is a hot trend for 2024 because it delivers real results. Here&#039;s how to connect and convert with a few simple tips.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wiza.co\/blog\/social-selling-in-2024-how-to-connect-and-convert\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Selling in 2024: How to Connect and Convert - Wiza Blog\" \/>\n<meta property=\"og:description\" content=\"Social selling is a hot trend for 2024 because it delivers real results. Here&#039;s how to connect and convert with a few simple tips.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wiza.co\/blog\/social-selling-in-2024-how-to-connect-and-convert\/\" \/>\n<meta property=\"og:site_name\" content=\"Wiza Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Wizaco-611180042722693\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-14T09:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-03T12:16:29+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/wiza-edge.b-cdn.net\/blog\/wp-content\/uploads\/2023\/07\/souvik-banerjee-JLj_NbvlDDo-unsplash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"427\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@wiza_co\" \/>\n<meta name=\"twitter:site\" content=\"@wiza_co\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stephen Hakami\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wiza.co\/blog\/#website\",\"url\":\"https:\/\/wiza.co\/blog\/\",\"name\":\"Wiza Blog\",\"description\":\"Tips and ideas to help you drive more revenue.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wiza.co\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/wiza.co\/blog\/social-selling-in-2024-how-to-connect-and-convert\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/wiza-edge.b-cdn.net\/blog\/wp-content\/uploads\/2023\/07\/souvik-banerjee-JLj_NbvlDDo-unsplash.jpg\",\"contentUrl\":\"https:\/\/wiza-edge.b-cdn.net\/blog\/wp-content\/uploads\/2023\/07\/souvik-banerjee-JLj_NbvlDDo-unsplash.jpg\",\"width\":640,\"height\":427,\"caption\":\"Social Selling in 2023\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wiza.co\/blog\/social-selling-in-2024-how-to-connect-and-convert\/#webpage\",\"url\":\"https:\/\/wiza.co\/blog\/social-selling-in-2024-how-to-connect-and-convert\/\",\"name\":\"Social Selling in 2024: How to Connect and Convert - Wiza Blog\",\"isPartOf\":{\"@id\":\"https:\/\/wiza.co\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/wiza.co\/blog\/social-selling-in-2024-how-to-connect-and-convert\/#primaryimage\"},\"datePublished\":\"2024-03-14T09:00:00+00:00\",\"dateModified\":\"2025-02-03T12:16:29+00:00\",\"author\":{\"@id\":\"https:\/\/wiza.co\/blog\/#\/schema\/person\/b8e9c98dbcaeb10870163a848392d80b\"},\"description\":\"Social selling is a hot trend for 2024 because it delivers real results. Here's how to connect and convert with a few simple tips.\",\"breadcrumb\":{\"@id\":\"https:\/\/wiza.co\/blog\/social-selling-in-2024-how-to-connect-and-convert\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wiza.co\/blog\/social-selling-in-2024-how-to-connect-and-convert\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wiza.co\/blog\/social-selling-in-2024-how-to-connect-and-convert\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/wiza.co\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Social Selling in 2024: How to Connect and Convert\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/wiza.co\/blog\/#\/schema\/person\/b8e9c98dbcaeb10870163a848392d80b\",\"name\":\"Stephen Hakami\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/wiza.co\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/bff5b57b832624db8897bed9b67e600e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/bff5b57b832624db8897bed9b67e600e?s=96&d=mm&r=g\",\"caption\":\"Stephen Hakami\"},\"url\":\"https:\/\/wiza.co\/blog\/author\/stephen\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Social Selling in 2024: How to Connect and Convert - Wiza Blog","description":"Social selling is a hot trend for 2024 because it delivers real results. Here's how to connect and convert with a few simple tips.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wiza.co\/blog\/social-selling-in-2024-how-to-connect-and-convert\/","og_locale":"en_US","og_type":"article","og_title":"Social Selling in 2024: How to Connect and Convert - Wiza Blog","og_description":"Social selling is a hot trend for 2024 because it delivers real results. Here's how to connect and convert with a few simple tips.","og_url":"https:\/\/wiza.co\/blog\/social-selling-in-2024-how-to-connect-and-convert\/","og_site_name":"Wiza Blog","article_publisher":"https:\/\/www.facebook.com\/Wizaco-611180042722693","article_published_time":"2024-03-14T09:00:00+00:00","article_modified_time":"2025-02-03T12:16:29+00:00","og_image":[{"width":640,"height":427,"url":"http:\/\/wiza-edge.b-cdn.net\/blog\/wp-content\/uploads\/2023\/07\/souvik-banerjee-JLj_NbvlDDo-unsplash.jpg","path":"\/\/wiza-edge.b-cdn.net\/opt\/bitnami\/wordpress\/blog\/wp-content\/uploads\/2023\/07\/souvik-banerjee-JLj_NbvlDDo-unsplash.jpg","size":"full","id":1910,"alt":"Social Selling in 2023","pixels":273280,"type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_creator":"@wiza_co","twitter_site":"@wiza_co","twitter_misc":{"Written by":"Stephen Hakami","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/wiza.co\/blog\/#website","url":"https:\/\/wiza.co\/blog\/","name":"Wiza Blog","description":"Tips and ideas to help you drive more revenue.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wiza.co\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/wiza.co\/blog\/social-selling-in-2024-how-to-connect-and-convert\/#primaryimage","inLanguage":"en-US","url":"https:\/\/wiza-edge.b-cdn.net\/blog\/wp-content\/uploads\/2023\/07\/souvik-banerjee-JLj_NbvlDDo-unsplash.jpg","contentUrl":"https:\/\/wiza-edge.b-cdn.net\/blog\/wp-content\/uploads\/2023\/07\/souvik-banerjee-JLj_NbvlDDo-unsplash.jpg","width":640,"height":427,"caption":"Social Selling in 2023"},{"@type":"WebPage","@id":"https:\/\/wiza.co\/blog\/social-selling-in-2024-how-to-connect-and-convert\/#webpage","url":"https:\/\/wiza.co\/blog\/social-selling-in-2024-how-to-connect-and-convert\/","name":"Social Selling in 2024: How to Connect and Convert - Wiza Blog","isPartOf":{"@id":"https:\/\/wiza.co\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wiza.co\/blog\/social-selling-in-2024-how-to-connect-and-convert\/#primaryimage"},"datePublished":"2024-03-14T09:00:00+00:00","dateModified":"2025-02-03T12:16:29+00:00","author":{"@id":"https:\/\/wiza.co\/blog\/#\/schema\/person\/b8e9c98dbcaeb10870163a848392d80b"},"description":"Social selling is a hot trend for 2024 because it delivers real results. Here's how to connect and convert with a few simple tips.","breadcrumb":{"@id":"https:\/\/wiza.co\/blog\/social-selling-in-2024-how-to-connect-and-convert\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wiza.co\/blog\/social-selling-in-2024-how-to-connect-and-convert\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/wiza.co\/blog\/social-selling-in-2024-how-to-connect-and-convert\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wiza.co\/blog\/"},{"@type":"ListItem","position":2,"name":"Social Selling in 2024: How to Connect and Convert"}]},{"@type":"Person","@id":"https:\/\/wiza.co\/blog\/#\/schema\/person\/b8e9c98dbcaeb10870163a848392d80b","name":"Stephen Hakami","image":{"@type":"ImageObject","@id":"https:\/\/wiza.co\/blog\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/bff5b57b832624db8897bed9b67e600e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bff5b57b832624db8897bed9b67e600e?s=96&d=mm&r=g","caption":"Stephen Hakami"},"url":"https:\/\/wiza.co\/blog\/author\/stephen\/"}]}},"_links":{"self":[{"href":"https:\/\/wiza.co\/blog\/wp-json\/wp\/v2\/posts\/1909"}],"collection":[{"href":"https:\/\/wiza.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wiza.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wiza.co\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/wiza.co\/blog\/wp-json\/wp\/v2\/comments?post=1909"}],"version-history":[{"count":13,"href":"https:\/\/wiza.co\/blog\/wp-json\/wp\/v2\/posts\/1909\/revisions"}],"predecessor-version":[{"id":3377,"href":"https:\/\/wiza.co\/blog\/wp-json\/wp\/v2\/posts\/1909\/revisions\/3377"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wiza.co\/blog\/wp-json\/wp\/v2\/media\/1910"}],"wp:attachment":[{"href":"https:\/\/wiza.co\/blog\/wp-json\/wp\/v2\/media?parent=1909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wiza.co\/blog\/wp-json\/wp\/v2\/categories?post=1909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wiza.co\/blog\/wp-json\/wp\/v2\/tags?post=1909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}