{"id":1921,"date":"2024-03-13T09:00:00","date_gmt":"2024-03-13T09:00:00","guid":{"rendered":"https:\/\/wiza.co\/blog\/?p=1921"},"modified":"2025-09-29T13:10:20","modified_gmt":"2025-09-29T13:10:20","slug":"email-prospecting-best-practices-how-to-stand-out-in-the-inbox","status":"publish","type":"post","link":"https:\/\/wiza.co\/blog\/email-prospecting-best-practices-how-to-stand-out-in-the-inbox\/","title":{"rendered":"Better Email Prospecting: How to Stand Out in the Inbox"},"content":{"rendered":"\n

The average office worker receives 120 emails<\/a> every day. You can imagine that number goes up for people in managerial or C-suite positions. What does that mean for you when you\u2019re prospecting?<\/p>\n\n\n\n

You need to stand out if you want your prospect to open your email. On average, 24% of sales emails are opened<\/a>. If you want to be in that lucky quartile, use these best practices to stand out from the crowd.<\/p>\n\n\n\n

  1. Grab attention<\/a><\/li>
  2. Tweak your “from” line<\/a><\/li>
  3. Cut to the chase<\/a><\/li>
  4. Customize<\/a><\/li>
  5. Speak the language<\/a><\/li>
  6. Images and videos<\/a><\/li>
  7. Follow up<\/a><\/li>
  8. Better cold outreach<\/a><\/li><\/ol>\n\n\n\n

    Use an attention-grabbing subject line<\/h2>\n\n\n\n

    If you want your prospect\u2019s attention, your subject line is crucial. A good subject line might:<\/p>\n\n\n\n