{"id":1925,"date":"2023-08-17T12:42:00","date_gmt":"2023-08-17T12:42:00","guid":{"rendered":"https:\/\/wiza.co\/blog\/?p=1925"},"modified":"2023-08-22T20:14:00","modified_gmt":"2023-08-22T20:14:00","slug":"9-tips-for-sales-prospecting-in-2023","status":"publish","type":"post","link":"https:\/\/wiza.co\/blog\/9-tips-for-sales-prospecting-in-2023\/","title":{"rendered":"9 tips for sales prospecting in 2023"},"content":{"rendered":"\n

People send 347.3 billion emails every day<\/a>, alongside 23 billion text messages<\/a>. Social media is just as busy, with 100 billion messages sent on Facebook<\/a> and other sites daily. And we can\u2019t forget about the phone for sales prospecting, even in 2023.<\/p>\n\n\n\n

The picture is clear: your prospects have a lot of people vying for their attention. With these 9 tips, you can improve prospecting\u2014and make sure your prospects take notice.<\/p>\n\n\n\n

1. Personalization is king<\/strong><\/h2>\n\n\n\n

Did you know 72% of people won\u2019t even look at an email if it isn\u2019t personalized<\/a>?<\/p>\n\n\n\n

Why does personalization matter so much? Put yourself in your prospect\u2019s shoes. They\u2019re bombarded by messages every day. A lot of those messages are generic, and many of them don\u2019t even begin to address the prospect\u2019s reality.<\/p>\n\n\n\n

Personalizing your messages when you\u2019re prospecting changes the picture. Suddenly, the prospect is at the center of the interaction. This message is about their business, their successes, and their pain points.<\/p>\n\n\n\n

\"prospecting<\/figure><\/div>\n\n\n\n

2. Keep it short and sweet<\/strong><\/h2>\n\n\n\n

Studies have shown that the \u201csweet spot\u201d for subject lines<\/a> is around 7 words long. Likewise, you want to keep your messages concise.<\/p>\n\n\n\n

Your prospects are, after all, busy people with crowded inboxes. You don\u2019t want to take up too much of their time. Instead, get to the point and let them know what you want.<\/p>\n\n\n\n

3. Aim for subject line success<\/strong><\/h2>\n\n\n\n

If your subject line doesn\u2019t grab the prospect\u2019s attention, then they\u2019re not even looking at the rest of the message.<\/p>\n\n\n\n

There are plenty of tips on how to craft a great subject line<\/a>, as well as plenty of examples that wowed the recipients.<\/p>\n\n\n\n

\"screenshot<\/figure><\/div>\n\n\n\n

4. Use a template to craft better emails<\/strong><\/h2>\n\n\n\n

Personalizing messages doesn\u2019t mean you need to write all of them from scratch.<\/p>\n\n\n\n

Templates can help you craft better prospecting messages<\/a>. Some of them use tried-and-true formulas. Using one of these templates can help you attract and hold the prospect\u2019s attention. They also show you where to plug in details about the prospect or their company.<\/p>\n\n\n\n

5. Sales prospecting success means persevering<\/strong><\/h2>\n\n\n\n

Follow-up is probably the most neglected part of the sales prospecting process. In fact, 48% of sales reps never attempt to follow up<\/a> with a prospect.<\/p>\n\n\n\n

While it might seem like the prospect isn\u2019t interested, the numbers tell a different story. Almost two-thirds of prospects say no 4 or more times<\/a> before they say yes to a meeting.<\/p>\n\n\n\n

The moral of the story? If you want to be successful, you need to keep following up with your prospects.<\/p>\n\n\n\n

6. Qualify and categorize prospects<\/strong><\/h2>\n\n\n\n

In 2023, we can do more research on our prospects, with a lot less effort.<\/p>\n\n\n\n

You can run a search on LinkedIn and come up with profiles that match your criteria. Better yet, your search can be as specific as you like. There are even tools that let you export search data<\/a> from LinkedIn, so you can compile lists.<\/p>\n\n\n\n

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