{"id":3278,"date":"2024-05-28T13:17:46","date_gmt":"2024-05-28T13:17:46","guid":{"rendered":"https:\/\/wiza.co\/blog\/?p=3278"},"modified":"2024-05-29T12:16:01","modified_gmt":"2024-05-29T12:16:01","slug":"what-is-zoominfo-salesos","status":"publish","type":"post","link":"https:\/\/wiza.co\/blog\/what-is-zoominfo-salesos\/","title":{"rendered":"What Is Zoominfo SalesOS? Features, Pricing, and Alternatives for 2024"},"content":{"rendered":"\n<p>\u201cIf you build it, they will come\u201d doesn\u2019t work anymore\u2014has it ever, really? To start and grow a business, you have to go to the market as soon as you can, <a href=\"https:\/\/wiza.co\/blog\/how-to-find-email-addresses-on-linkedin\/\">find your clients<\/a> and build upon their needs and expectations. If you don\u2019t broadcast who you are and what you\u2019re offering, the chances someone will come knocking are next to zero.<\/p>\n\n\n\n<p>Enter ZoomInfo SalesOS. With a deep <a href=\"https:\/\/wiza.co\/blog\/b2b-contact-database\/\">B2B contact database<\/a>, a wide range of insight-generation tools and useful add-ons, it can guide you to more leads. Better even: it can show you which of these are most likely to be searching for your solutions, so you always know that every outreach attempt has the highest conversion likelihood.<\/p>\n\n\n\n<p>Looking to try out ZoomInfo SalesOS but not sure if it\u2019s the right pick for you? Here are the key features and tools you\u2019ll find inside.<\/p>\n\n\n\n<h2><strong>What is ZoomInfo SalesOS?<\/strong><\/h2>\n\n\n\n<p>ZoomInfo SalesOS, sometimes referred to as ZoomInfo Sales, is the suite of prospecting and sales features within the ZoomInfo platform. In addition to these, you\u2019ll also find marketing and talent-searching tools. I won\u2019t be covering those here, but if you\u2019re interested, check out our article on <a href=\"https:\/\/wiza.co\/blog\/what-is-zoominfo\/\">what ZoomInfo is<\/a>.<\/p>\n\n\n\n<p>To improve your lead generation and help you close more deals, SalesOS includes the following ingredients:<\/p>\n\n\n\n<ul><li>A deep contact database containing <a href=\"https:\/\/ir.zoominfo.com\/news-releases\/news-release-details\/zoominfo-expands-global-business-coverage-6x-2021-offering\" target=\"_blank\" rel=\"noreferrer noopener\">321 million contacts across 104 million companies.<\/a><\/li><li>Advanced search tools to hone in on the leads and cohorts that are important to your business.<\/li><li>Tools that track intents and company signals, helping prioritize outreach and discover which leads are a better match according to your ideal customer profile (ICP). Is machine learning and AI at work? You guessed it.<\/li><li>Three add-ons\u2014Chat, Chorus and Engage\u2014help automate parts of your sales process, manage your team and track past touchpoints with leads.<\/li><\/ul>\n\n\n\n<p>How do these tools help your sales process? With such an extensive contact database, you won\u2019t run out of potential good matches. The advanced search and signals features help you build prioritized lists, so you can spend more time calling and emailing leads that are closer to buying\u2014a better alternative than running a longer sales process involving lengthy education and qualification processes.<\/p>\n\n\n\n<p>As a side note, ZoomInfo is not a sales CRM. It doesn\u2019t have sales pipelines, activity tracking and task management features like the major CRM software brands. Instead, it acts as a go-to-market tool: you\u2019ll be on the platform hunting for and exporting leads into your CRM, so you can then pick up the action from there.<\/p>\n\n\n\n<p>So, what does this look like in practice?<\/p>\n\n\n\n<h2><strong>Search for leads in a deep contact database<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/lh7-us.googleusercontent.com\/zUYYH4k8w5HUxr_HKtrIYRSgdcmWB9ve1hVL-JnYD830XJoM-E86mjMECZqWc1mSC21U7ou2F12lvU7u1cR9qhq39gY8NBdfPMBcxjNTeap6_HQjd9YG_q0IFb1UzYDl7qu8XeaWjxwipo_gnEbFO98\" alt=\"Screenshot of ZoomInfo SalesOS\"\/><figcaption><em>A view of the ZoomInfo contact details screen. <\/em><a href=\"https:\/\/help.zoominfo.com\/s\/article\/Overview-of-SalesOS-Records\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Source<\/em><\/a><em>.<\/em><\/figcaption><\/figure>\n\n\n\n<p>ZoomInfo SalesOS offers a contact and company database. It\u2019s updated regularly so you can find current emails, phone numbers and other information about your leads. When opening up a new company record, you\u2019ll have access to a lot of useful information:<\/p>\n\n\n\n<ul><li>An overview of basic company details, such as address, company description and website.<\/li><li>A list of current employees, including top executives, divided by departments and hierarchy. You\u2019ll be able to see how much confidence ZoomInfo has that the contact information is accurate with a score next to the profile picture.<\/li><li>Insights into company tech stack, latest news, signals, financials and access to additional information provided by the ZoomInfo add-ons.<\/li><\/ul>\n\n\n\n<p>You can create lists to organize your prospecting rounds or upload your own for contact enrichment, de-duplication or live email verification. Once you have a good lineup, you can export all the contacts into your CRM and ZoomInfo will deduct the appropriate amount of credits from your account.<\/p>\n\n\n\n<h2><strong>Filter results with advanced search<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/lh7-us.googleusercontent.com\/3NI3iSX4iVhnw72A1Mumd0fhupAOTzzWdl7EZrAJXmzLPAYxb_MYma3x9S5DzOXD1ykmDWbqyB9lYrDxPU4z18xFxHKTpd9w4SO3_Cv0N3SXFvskhzD9uVDNXJREfCxrRJPsqXbIXcqKp6VoWDXXryw\" alt=\"\"\/><figcaption><em>ZoomInfo\u2019s advanced search tab. <\/em><a href=\"https:\/\/help.zoominfo.com\/s\/article\/Overview-of-SalesOS-Searches\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Source<\/em><\/a><em>.<\/em><\/figcaption><\/figure>\n\n\n\n<p>A database isn\u2019t useful if it doesn\u2019t have good search features, and here ZoomInfo SalesOS goes the extra mile. Quick search does exactly what you expect: type in a company or contact name and you\u2019ll get a match. If you don\u2019t know what you\u2019re looking for straight up, click on Advanced Search on the right side to apply advanced filters to the contact database.<\/p>\n\n\n\n<p>You\u2019ll need time to use these to their full potential: you can filter contacts by any of the available fields, be it company size, location, industries or job title. It can go as niche as funding rounds or employee growth rate, so be sure to take a look at the full list to understand what you can tick on or off.<\/p>\n\n\n\n<p>As you add these filters, you\u2019ll be able to laser into the leads with the characteristics that best match your ICP, making it much easier to tailor your messaging and strategy.<\/p>\n\n\n\n<h2><strong>Explore intents and signals<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/lh7-us.googleusercontent.com\/YklgsaN_XvmRfzeyyLI5_UM5zimmA7JP6WvnITm3ajtBMNEhMKTwgdEKQ48Pe21UB15vt8um97qxVtDb639r6j_5pF5wC3u1azlDQRMBBLu7SSXTcBChT9fwmHu3BXaaPiz3bwDx1MSs2NsWK0n3iwg\" alt=\"Screenshot of ZoomInfo SalesOS's Scoops feature\"\/><figcaption><em>A view of ZoomInfo\u2019s Scoops feature, helping you get a quick view of major changes happening in your target companies. <\/em><a href=\"https:\/\/help.zoominfo.com\/s\/article\/Overview-of-SalesOS-Records\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Source<\/em><\/a><em>.<\/em><\/figcaption><\/figure>\n\n\n\n<p>Since ZoomInfo has so much data, it built a range of tools that leverage that information to build insights that help you make better decisions.<\/p>\n\n\n\n<p><strong>Buying Signals<\/strong> correlates multiple data points such as company news, website visits or ad interaction to determine which companies are considering your products or services. It can also detect which may be inclined to do so in the future. With this information, you can contact these leads with a higher confidence that they\u2019ll want to engage and buy from you.<\/p>\n\n\n\n<p><strong>Account-Level Intent<\/strong> works in the background. You can see it in action in the advanced search when it highlights accounts more likely to purchase from you. It\u2019s also available in the copilot tool, helping you prioritize leads so you can start the most productive conversations as early as possible.<\/p>\n\n\n\n<p><strong>Account Fit Score<\/strong> is a fancy name for account scoring that you find in some CRM solutions. It uses machine learning to predict which prospects are a better fit for you so you can get a quick view of how likely you are to win, so you know which to add to your list and which to keep on the back burner for now. It will add a 0-50 score for low fits, 50-85 for moderate ones and 85-100 for those you should get on the phone with as soon as possible.<\/p>\n\n\n\n<p><strong>WebSights<\/strong> is an add-on you can install on your website that tracks visitor IPs to discover which company they work with. This reveals two things: first, who is already browsing your offers. Second, which pages they\u2019re visiting, a good tip to see how far down the funnel they are. This way, you can meet them right at their awareness level\u2014not overwhelm them with education or be pushy with conversion.<\/p>\n\n\n\n<p><strong>Scoops<\/strong> is a collection of actionable intelligence leads sourced by the ZoomInfo team that give tips on industry, news and company trends, helping you position your offers and accommodate market changes. This helps you update your strategy, tailor your outreach and stay on top of your target market.<\/p>\n\n\n\n<h2><strong>Prioritize your prospecting with AI<\/strong><\/h2>\n\n\n\n<p>The ZoomInfo AI Copilot adds even more intelligent features to your workflow. Its power resides in how much data it looks through and how it scores the relevance of each event to decide which leads land at the top of the list.<\/p>\n\n\n\n<ul><li>The data includes Intents, WebSights, C-suite Changes, Champion Tracking, Job Posting Changes, Competitor Alerts and Earnings Call Signals, among many others.<\/li><li>This data is then ranked based on frequency, strength and mix. Lots of medium-strength signals in a single day may move an account up in the priority list. At the same time, two high-importance signals may also have the same result.<\/li><\/ul>\n\n\n\n<p>These insights are spread throughout the ZoomInfo interface. You\u2019ll also be notified by the Copilot whenever there\u2019s a relevant real-time change so you can act as fast as possible.<\/p>\n\n\n\n<h2><strong>Leverage the Chat, Chorus and Engage add-ons<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/lh7-us.googleusercontent.com\/Gpm8W0USWBuLnOLXS4_9rg5EGQ1K9bDFtrHgNeGEehtG2qlkT2KLPn1X_vyma7YAdG949FAo-iOZfDjjNd2pWM0N92Jt1nfIl-HRrPVpQ1SW9yV7xr0pSzbZZAVvpVi4R7E_w-eEcSLZD6y0bQn-9Xc\" alt=\"Screenshot of ZoomInfo SalesOS's WebSights\"\/><figcaption><em>WebSights reveals your website traffic, helping you understand if your target company\u2019s employees are already browsing your pages. <\/em><a href=\"https:\/\/help.zoominfo.com\/s\/article\/Overview-of-SalesOS-Records\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Source<\/em><\/a><em>.<\/em><\/figcaption><\/figure>\n\n\n\n<p>On top of the contact database, analytics and AI, ZoomInfo also offers 3 add-ons to help connect with your leads, manage your team\u2019s productivity and keep up with past CRM activity.<\/p>\n\n\n\n<p>The first of these is <strong>Chat<\/strong>, a chatbot builder you can integrate into your marketing channels. When you set up a conversation flow, users can click through the options to get taken to the best page to answer their questions or solve their problems. On top of that, Chat will also provide conversational insights on the messages flowing back and forth. For example, if a prospect writes a message that shows a high buying intent, the chatbot will notify your sales team so you can schedule a meeting as soon as possible.<\/p>\n\n\n\n<p><strong>Chorus<\/strong> is a sales productivity tool that shows the list of calls your team makes each day. You can see a leaderboard of all members and how many calls each made. The biggest advantage is having all calls\u2019 replays in a single place, so you can check out how both new hires are faring, take notes on customer objections, and see how your seasoned reps are closing their deals.<\/p>\n\n\n\n<p>Finally, <strong>Engage<\/strong> draws on your CRM\u2019s activity history to show if you have already connected with a company or prospect before without tabbing out of ZoomInfo. This is helpful to know if you should be giving some space or reaching out right now\u2014and, if it\u2019s the latter, you\u2019ll have a good idea of what\u2019s already been discussed.<\/p>\n\n\n\n<h2><strong>ZoomInfo pricing<\/strong><\/h2>\n\n\n\n<p>ZoomInfo SalesOS\u2019s pricing is not available on the website. You have to talk to the ZoomInfo sales team to get a quote. Once you have it on your hands, you can negotiate users, features, contract length and contact credits.<\/p>\n\n\n\n<p>As a baseline, you can expect to pay at least $7,000 for a stripped-down package on a one-year contract. A mid-tier plan for 3 users starts at $14,000 and the full-featured plans begin at $40,000.&nbsp;<\/p>\n\n\n\n<p>Budget is an important topic. I did a deep dive on this topic recently: you can read about <a href=\"https:\/\/wiza.co\/blog\/zoominfo-pricing\/\">ZoomInfo\u2019s pricing here<\/a>.<\/p>\n\n\n\n<h2><strong>What users think about ZoomInfo SalesOS<\/strong><\/h2>\n\n\n\n<p>When browsing G2, the overall sentiment is positive: <a href=\"https:\/\/www.g2.com\/products\/zoominfo-sales\/reviews\" target=\"_blank\" rel=\"noreferrer noopener\">ZoomInfo is rated at 4.4 out of 5 stars in 8,244 reviews<\/a> at the time of writing. Users praise the platform for the availability of contacts, the advanced search features and its insights tools.<\/p>\n\n\n\n<p>There aren\u2019t recent Reddit discussions about ZoomInfo. The available ones are inconsistent, with users equally praising and criticizing the platform. Take a look at the thread that best encapsulates this range of opinions: <a href=\"https:\/\/www.reddit.com\/r\/sales\/comments\/sa93u5\/zoominfo_worth_the_hype\/\" target=\"_blank\" rel=\"noreferrer noopener\">ZoomInfo &#8211; Worth the hype?<\/a><\/p>\n\n\n\n<p>No platform is perfect, and there is some negative sentiment as well. Users criticize the ZoomInfo support, steep learning curve and occasional data inaccuracy.<\/p>\n\n\n\n<h2><strong>Is ZoomInfo SalesOS the best for your business?<\/strong><\/h2>\n\n\n\n<p>Medium and large businesses with an organized and effective sales team will leverage ZoomInfo the best, especially considering the pricing and the feature set. Having access to in-depth data can help you personalize your outreach, stay on top of trends and reach out to prospects when they\u2019re most ready to do business with you.<\/p>\n\n\n\n<p>However, if you\u2019re an early-stage or small business still working towards the first revenue milestones, don\u2019t have a agile sales team or are still dealing with operational challenges, ZoomInfo is not the best choice. It\u2019s too pricy, it locks you in for a one-year contract and it may have a range of tools you won\u2019t be using.<\/p>\n\n\n\n<p>If you\u2019re only prospecting from time to time and only export a couple dozen contacts every month, the same case stands. Adding to this, if you\u2019re a freelancer or a solopreneur without a registered business, ZoomInfo will not even consider offering you a quote.<\/p>\n\n\n\n<p>But that doesn\u2019t mean you can\u2019t have a strong lead-searching tool. If you\u2019re still chasing your first big wins, coaching your sales team or building your contact list, there are other options on the market that will help you get there. Wiza is one of them.<\/p>\n\n\n\n<h2><strong>How Wiza compares to ZoomInfo SalesOS<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/lh7-us.googleusercontent.com\/FenuLqDcTFkDon4e9DdzOHgs9EUeTBCd8YQCcKEP74yDhSbgNFPPrkfXhPTMnJpJCabZfy5n4YYJNInlBAkcqA9iahyNEY5cmFFNPrZfkwryHGWbs42f1Ar_qnR8btkUNG43LVcSnu3OxsSAel6pazM\" alt=\"Screenshot of Wiza, an affordable ZoomInfo SalesOS alternative\"\/><\/figure>\n\n\n\n<p>Wiza is a robust tool that helps you find the contact information for potential prospects. It\u2019s a more flexible <a href=\"https:\/\/wiza.co\/blog\/zoominfo-alternatives\/\">alternative to ZoomInfo<\/a>, with a feature set that\u2019ll help you sell more without having to pay more. Here are the top differences between both platforms.<\/p>\n\n\n\n<p><strong>Lower entry price.<\/strong> Getting on a ZoomInfo contract is a big commitment. Starting at $7,000 per year\u2014and their sales team usually push for multi-year contracts\u2014it\u2019s a high entry bar for companies that prioritize early return on investment. Wiza offers <a href=\"https:\/\/wiza.co\/pricing\">flexible monthly plans<\/a> for occasional prospectors and economical yearly plans with unlimited contacts for ambitious sales teams.<\/p>\n\n\n\n<p><strong>Self-service sign up and free plan.<\/strong> With ZoomInfo, you\u2019ll always have to talk to the sales team to set up a free trial, negotiate pricing, and upgrade or downgrade. With Wiza, you can sign up right away and use the software on the free plan. Upgrade and downgrade at will without upsells or meetings\u2014but if you do want to talk to us, we\u2019re always ready to help: send us a message at the bottom-right of this screen.<\/p>\n\n\n\n<p><strong>Real-time contact verification.<\/strong> While ZoomInfo does its best to keep the contact database up to date, some information can slip through the cracks. There\u2019s nothing worse than exporting a contact from that platform to find that it isn\u2019t up to date\u2014and seeing credits consumed in the process. Wiza checks whether the contact details are up to date or not when you export them, and it doesn\u2019t deduct the credits if they are outdated. It\u2019s only fair, right?<\/p>\n\n\n\n<p><strong>Works wonders with LinkedIn.<\/strong> Most of the information in this social media platform is up to date, but it can be complicated to export these contacts. No one loves copy\/paste, and that\u2019s why Wiza\u2019s Chrome extension can easily let you export searches into prospect or talent lists so spend less time in preparation and more in conversation.<\/p>\n\n\n\n<p><strong>Integration with all your sales systems.<\/strong> ZoomInfo integrates natively with your sales CRM and other sales apps, but there\u2019s a catch: you need to pay to get them integrated. And, apart from its native integrations, there aren\u2019t many ways you can get it to talk to your other sales apps. Wiza doesn\u2019t charge you a cent to integrate with your CRM and, better still, integrates with Zapier, so you can automate your work processes across thousands of apps as you find new leads.<\/p>\n\n\n\n<p><strong>Get contact information via API.<\/strong> Are you tech-savvy? Good, we\u2019ve got tools for you: integrate the <a href=\"https:\/\/wiza.co\/wiza-api\">Wiza API<\/a> with your software and get contact information just by passing us the LinkedIn profile link. Don\u2019t have that? Send us a name or a company instead, we\u2019ll grab it for you and drop it in whichever app you use to manage your sales process.<\/p>\n\n\n\n<h2><strong>ZoomInfo SalesOS explained<\/strong><\/h2>\n\n\n\n<p>As you can see, the ZoomInfo SalesOS really lives up to its \u201coperating system\u201d tag. A contact database with plenty of insights and productivity tools on top, it\u2019s a strong tool to help you find leads who are ready to do business with you. However, if you\u2019re not ready to commit to its high price tag or are looking for an app that integrates with your current sales stack, <a href=\"https:\/\/wiza.co\/auth\/signup\">sign up for a free Wiza account here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cIf you build it, they will come\u201d doesn\u2019t work anymore\u2014has it ever, really? To start and grow a business, you have to go to the market as soon as you can, find your clients and build upon their needs and expectations. If you don\u2019t broadcast who you are and what you\u2019re offering, the chances someone [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":3280,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[31,46,49],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is Zoominfo SalesOS? Features, Pricing, and Alternatives for 2024<\/title>\n<meta name=\"description\" content=\"ZoomInfo SalesOS is a suite of prospecting features: contact database, analytics, AI-powered prioritization and sales add-ons.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wiza.co\/blog\/what-is-zoominfo-salesos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is Zoominfo SalesOS? 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