{"id":483,"date":"2020-02-24T07:00:24","date_gmt":"2020-02-24T07:00:24","guid":{"rendered":"https:\/\/wiza.co\/blog\/?p=483"},"modified":"2025-09-17T09:54:33","modified_gmt":"2025-09-17T09:54:33","slug":"time-saving-tips-for-sales-teams-2020","status":"publish","type":"post","link":"https:\/\/wiza.co\/blog\/time-saving-tips-for-sales-teams-2020\/","title":{"rendered":"20 Winning, Time-Saving Tips for Sales Teams in 2020"},"content":{"rendered":"\n

Raise your hand if you enjoy <\/em>cold calling and cold emailing.
<\/p>\n\n\n\n

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Let\u2019s be honest: prospecting is rarely fun. It\u2019s at the beginning of the sales cycle, before you even get close to closing a sale. Only when you get to demos and follow up conversations do things get exciting.<\/p>\n\n\n\n

That’s where these time-saving tips for your sales team<\/a> come in. <\/p>\n\n\n\n

You can put a few things in place to make sure you\u2019re as efficient as possible in the sales prospecting stage. By putting just a handful of these tips in practice, you can warm up leads faster and move into more exciting conversations. 
<\/p>\n\n\n\n

These aren\u2019t \u201ceasy tricks\u201d or \u201cquick wins\u201d. They\u2019re habits and techniques that take a good amount of dedication. So get ready.  
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First things first: Plug in the right tools <\/h2>\n\n\n\n

Few of these tips will have a high impact without first having the right tools in place.
<\/p>\n\n\n\n

\u201cEvery day, sales reps have to go through the same circle of tasks: search data, organize data,  validate data,\u201d Dmitry Chervony at Belkins<\/a> told us. \u201cWhen they have to do it on their own, without a little help from digital tools, burnout is almost inevitable.\u201d
<\/p>\n\n\n\n

This isn\u2019t a post on sales enablement tools (at least not explicitly). But some of the advice here is entirely dependent on prospecting, automation, emailing, time tracking tools<\/a> and productivity tools.\u00a0\u00a0
<\/p>\n\n\n\n

\u201cThe biggest problem sales teams are facing right now is time. Nurturing their leads, contacting potentials and finding new ones. How can you optimise so that your sales team won’t get consumed by the sales process? The best solution is using sales enablement tools.\u201d<\/p>Igor Dimovski | Digital Marketing Specialist | Sales.Rocks<\/a><\/cite><\/blockquote><\/figure>\n\n\n\n

To use the right sales tools (in the right way) will <\/em>save you and your sales team time. It\u2019s the easiest fix, but not the only fix. So here are the rest of our tidbits of sales wisdom. 
<\/p>\n\n\n\n

Time-Saving Tips for Sales<\/h2>\n\n\n\n

1. Start with your hardest task<\/h3>\n\n\n\n

Like with many things in life, productive sales work is about momentum. If you start your day sorting through emails instead of digging for new leads, who\u2019s to say you\u2019ll have time to do that digging later in the day? <\/p>\n\n\n\n

2. Set aside ‘prospecting’ time blocks<\/h3>\n\n\n\n

Sales (especially within the context of a sales team) is a juggling act. You\u2019ll have calls lined up, reports to update and team huddles to attend \u2014 all before 2pm on Monday. By setting aside an hour (two hours?) each day just <\/em>for prospecting, you\u2019ll ensure you are always building the foundation for new sales opportunities. <\/p>\n\n\n\n

3. Turn off notifications<\/h3>\n\n\n\n

Yes, apps like Slack and email on your phone are incredibly helpful. But they are also immensely distracting. You can get twice as much prospecting done in an hour if you just turn off your notifications, we promise. 
<\/p>\n\n\n\n

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4. Save your leads & searches on Sales Navigator<\/h3>\n\n\n\n

Sales Nav is an incredible tool for lead generation<\/a>, but it can take time to get the most out of it. Save yourself precious minutes by saving promising leads to Lead Lists (you can save up to 1,500) and saving your searches to come back to later. Next time around you can just tweak a few filters and have a new set of leads on your hands. <\/p>\n\n\n\n

5. Export lead emails all at once <\/h3>\n\n\n\n

Sales teams prospecting through LinkedIn often run into a roadblock: translating the info on the platform to their CRM or email outreach tool. Instead of manually finding each email (or resorting to InMail), export your leads from LinkedIn<\/a> all at once either from the search page or saved Lead Lists. <\/p>\n\n\n\n

6. Choose a cold email tool<\/h3>\n\n\n\n

Manually crafting emails to each lead is no longer realistic when you\u2019re to send cold emails at scale<\/a>. B2B sales teams have plenty of options for an effective cold email tool \u2014 check out Wiza Connect<\/a> to start. <\/p>\n\n\n\n

7. Make smart use of {variables}<\/h3>\n\n\n\n

Sending hundreds of cold emails each week doesn\u2019t mean you have to give up on personality. To save time and <\/em>give your cold emails a personalized touch, use the variables in your cold email tool wisely. Use the first name in the subject line, the company name in the first line, and even a link to relevant content further on. <\/p>\n\n\n\n

Sending hundreds of cold emails each week doesn\u2019t mean you have to give up on personality.<\/p><\/blockquote><\/figure>\n\n\n\n

8. Automate follow up<\/h3>\n\n\n\n

Automation isn\u2019t limited to the marketing department. If your sales team is sending manual follow up emails, it\u2019s time to upgrade. Again, take a close look at your cold email tool options.<\/p>\n\n\n\n

9. Use (great) scripts<\/h3>\n\n\n\n

This is less about saving time and more about using your time wisely<\/em>. If you\u2019re sending out hundreds of emails and making hundreds of calls without double checking your script, you\u2019re most likely wasting time. Check out Good Sales Emails<\/a> or some of our cold email tips<\/a> for some inspiration. <\/p>\n\n\n\n

10. Use a calendar tool<\/h3>\n\n\n\n

You don\u2019t have to waste time going back and forth with a lead to set up a call. Make things easier on them, yourself and your team by using a calendar tool like Calendly<\/a>. You can even set up custom time blocks to make sure the calls don\u2019t interrupt you\u2019re prospecting time. 
<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

11. Include scheduling in your initial emails (no more back and forth)<\/h3>\n\n\n\n

Even better, include a link to that calendar tool in your initial email. This won\u2019t work in every case, but if you have a list of qualified leads it may save some time on the front end. Test out your response rate on this to see how effective it is for your team. <\/p>\n\n\n\n

12. Use LinkedIn’s Lead Recommendations<\/h3>\n\n\n\n

They\u2019re like those \u201cPeople You Might Know\u201d cards on Facebook \u2014 but they\u2019re for sales team. You can view lead recommendations<\/a> on a profile based on sales preferences and past saved leads, or you can see recommended leads on an account page. <\/p>\n\n\n\n

13. Use InMail sparingly<\/h3>\n\n\n\n

LinkedIn InMail can be a good tool for sales<\/a> \u2014 but if you don\u2019t use it carefully you may waste time trying to craft the perfect InMail message. Save InMail messages for extremely high profile accounts, and as a second or third touchpoint. Since you\u2019re limited to 20-30 InMail messages, burning through your lead list will just be a waste of time. <\/p>\n\n\n\n

14. Get better at targeting<\/h3>\n\n\n\n

InMail isn\u2019t the best part of LinkedIn Sales Navigator: advanced search filters are. In Sales Nav, you can narrow your lead lists down to a few hundred targeted leads. Check out our tips on using Advanced Search on LinkedIn Sales Navigator in 2020<\/a>. 
<\/p>\n\n\n\n

Bonus: See our guide to <\/em>getting the most out of LinkedIn Sales Navigator<\/em><\/a>. <\/em><\/h4>\n\n\n\n

15. Spend time learning about your audience<\/h3>\n\n\n\n

If you have to spend money to make money, sometimes you have to spend time now to save time down the road. Make your initial pitch much more effective by using information you find on your leads through advanced search. This can include interests, recent company changes, and developments in their industry. <\/p>\n\n\n\n

16. Take a second look at your writing <\/h3>\n\n\n\n

I love using the Hemingway App<\/a> to make my writing better. It takes me a few extra minutes now, but ultimately makes me a more polished and fast writer later. Why not go through a similar exercise as a sales leader? <\/p>\n\n\n\n

17. Rethink your meetings<\/h3>\n\n\n\n

This isn\u2019t exactly a newsflash: meetings can be a waste of time. The 2 hour sales team meeting on Friday is time your best sales reps could be finding prospects, responding to prospects or closing sales. If you have 5 meetings in a week, try cutting it down to 2. Communicate the rest by email or Slack.   <\/p>\n\n\n\n

Meetings can be a waste of time. <\/p><\/blockquote><\/figure>\n\n\n\n

18. Qualify your leads first <\/h3>\n\n\n\n

Not every lead can be marketing-qualified, but you can at least be sure you\u2019re targeting the right people. Use Sales Nav to verify company information. Are they decision makers? Are they already interested in something like your solution? Again, advanced search is invaluable here. <\/p>\n\n\n\n

19. Validate emails <\/h3>\n\n\n\n

Nobody has time for bounced emails or general accounts. To get real results, you want to reach a real person. You don\u2019t even have to take an extra step here: just choose a tool that validates emails<\/a> for you. <\/p>\n\n\n\n

20. Make it a habit <\/h3>\n\n\n\n

Start by setting aside x <\/em>number of hours for prospecting each week (remember the time blocks from above). Commit to the process for a month. After a few weeks of enforcing this, you\u2019ll find that prospecting is a habit. And it\u2019s a habit that will only support your sales cycle. <\/p>\n\n\n\n

What are your favorite ways to make smart use of your time? Drop us a line on Intercom!<\/h4>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

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