{"id":535,"date":"2020-03-05T07:00:52","date_gmt":"2020-03-05T07:00:52","guid":{"rendered":"https:\/\/wiza.co\/blog\/?p=535"},"modified":"2023-10-30T20:33:03","modified_gmt":"2023-10-30T20:33:03","slug":"best-subject-line-for-cold-email-ideas","status":"publish","type":"post","link":"https:\/\/wiza.co\/blog\/best-subject-line-for-cold-email-ideas\/","title":{"rendered":"Find the Best Subject Line for Cold Email: 10 Ideas"},"content":{"rendered":"\n

What if I told you that you don\u2019t have to get fancy with cold email for it to be effective?
<\/p>\n\n\n\n

You\u2019ll find dozens of compelling ideas for subject lines for cold email<\/a> online.\u00a0
<\/p>\n\n\n\n

Most involve a level of personalization, which is a given these days (especially with cold email at scale<\/a>). But the very best subject lines for cold email are also personable<\/em>.\u00a0<\/p>\n\n\n\n

What is the Best Subject Line for Cold Email?<\/h2>\n\n\n\n

I believe that the best subject lines for cold email campaigns are short, simple and to the point. 
<\/p>\n\n\n\n

I’m a big fan of plain text emails and lower-case subject lines. Now is not the time to be formal \u2014 it\u2019s time to be personable. 
<\/p>\n\n\n\n

Now, whenever I write an email, I like to have a \u2018quick question\u2019 or ask \u2018your thoughts?\u2019. You don\u2019t have to jump through hoops to get your leads to engage. You just have to show them that you care. 
<\/p>\n\n\n\n

If you can do that and <\/em>be snappy and <\/em>show something unique, you\u2019ll have your foot in the door. And you’ll have a winning cold email campaign<\/a>. \u00a0<\/p>\n\n\n\n

Cold Email Subject Line Idea #1: Cashew<\/h3>\n\n\n\n

Yes, cashew. The host of a podcast I listen to ran a test on their huge email marketing list. The brand was focused on supplements and superfoods. Their best performing subject line? Cashew. 
<\/p>\n\n\n\n

One word. A little weird. And attention-catching. 
<\/p>\n\n\n\n

It interrupts the pattern your leads are used to seeing: \u201cHey ______, looking for _______?\u201d
<\/p>\n\n\n\n

As leads are sorting through their email, one-word subject lines may stand out. It\u2019s worth an experiment, at the very least. <\/p>\n\n\n\n

9 of Our Best Subject Line for Cold Email Ideas<\/h2>\n\n\n\n

You have plenty of ideas to choose from, and they\u2019re all <\/em>worth testing out. Cold email performance depends entirely on your industry, niche and audience. 
<\/p>\n\n\n\n

Test out the \u2018one-word subject line\u2019 as a pattern interrupt \u2014 and let us know the results!
<\/p>\n\n\n\n

Otherwise, try keeping to the \u2018short and simple\u2019 approach above. These are our unique ideas for your best subject line. 
<\/p>\n\n\n\n

(By way of example, I\u2019m using Brooklin Nash, our Head of Content<\/em>). <\/p>\n\n\n\n

Brooklin, quick question<\/h3>\n\n\n\n

This is informal and to the point. As long as the email body that comes after it isn\u2019t overtly salesy and is actually <\/em>a quick question, this should perform well. <\/p>\n\n\n\n

Brooklin x Hans<\/h3>\n\n\n\n

Their name, your name. Done. You can\u2019t get much more personal and simple than that. Make them wonder: who\u2019s Hans? <\/em><\/p>\n\n\n\n

Brooklin x Wiza<\/h3>\n\n\n\n

This is a little more direct than the other two ideas. Connect their name to your brand to start things off on the right foot. <\/p>\n\n\n\n

What do you think?<\/h3>\n\n\n\n

Pique their interest! What do I think about what? <\/em>Include a unique resource or a train of thought in your email. It could be a new sales trend, a tool you\u2019re exploring or an article you read. If you show them you\u2019re genuinely interested, they may just respond. <\/p>\n\n\n\n

Brooklin, question about email<\/h3>\n\n\n\n

Again with the \u2018quick question\u2019. Plug in any relevant topic here: sales, tools, finance, HR. Treat it as the beginning of a conversation. <\/p>\n\n\n\n

Hans at Wiza<\/h3>\n\n\n\n

Treat your email as an introduction and your subject line as a handshake. This is who I <\/em>am, and I\u2019m interested to learn about who you <\/em>are. <\/p>\n\n\n\n

Your thoughts?<\/h3>\n\n\n\n

B2B is really P2P. Frank Somma<\/a> wrote a whole book on it. Instead of starting with your pitch, start a dialogue between peers. It doesn\u2019t even have to be your own collateral that you send over. Highlight something you\u2019ve read or watched and include it in your next cold email campaign. This works particularly well for high-level prospects. <\/p>\n\n\n\n

Question about Wiza<\/h3>\n\n\n\n

In contrast to the dialogue approach, this option gets you into the pitch faster. You position your company from the subject line, and then ask about how they\u2019re currently solving the problem you solve. <\/p>\n\n\n\n

Goodbye Brooklin<\/h3>\n\n\n\n

Not everyone is going to reply. As a last ditch effort, save this subject line for your final email in the sequence. It\u2019s not quite a guilt trip, but it is personal enough to boost your open rate. <\/p>\n\n\n\n

Don\u2019t forget about the numbers<\/h2>\n\n\n\n

There is no single best subject line for cold email campaigns<\/em>. 
<\/p>\n\n\n\n

Remember: to find the best<\/em> subject line for cold email in your niche, you have to test these out. Look at open rate, click rate, reply rate \u2014 the works! The numbers won\u2019t lie. 
<\/p>\n\n\n\n

What\u2019s your favorite subject line for cold email campaigns? <\/p>\n","protected":false},"excerpt":{"rendered":"

What if I told you that you don\u2019t have to get fancy with cold email for it to be effective?<\/p>\n","protected":false},"author":3,"featured_media":536,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2,4],"tags":[],"yoast_head":"\nFind the Best Subject Line for Cold Email: 10 Ideas - Wiza Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wiza.co\/blog\/best-subject-line-for-cold-email-ideas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Find the Best Subject Line for Cold Email: 10 Ideas - Wiza Blog\" \/>\n<meta property=\"og:description\" content=\"What if I told you that you don\u2019t have to get fancy with cold email for it to be effective?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wiza.co\/blog\/best-subject-line-for-cold-email-ideas\/\" \/>\n<meta property=\"og:site_name\" content=\"Wiza Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Wizaco-611180042722693\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-05T07:00:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-30T20:33:03+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/wiza-edge.b-cdn.net\/blog\/wp-content\/uploads\/2020\/03\/absolutvision-82TpEld0_e4-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1706\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@wiza_co\" \/>\n<meta name=\"twitter:site\" content=\"@wiza_co\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stephen Hakami\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wiza.co\/blog\/#website\",\"url\":\"https:\/\/wiza.co\/blog\/\",\"name\":\"Wiza Blog\",\"description\":\"Tips and ideas to help you drive more revenue.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wiza.co\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/wiza.co\/blog\/best-subject-line-for-cold-email-ideas\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/wiza-edge.b-cdn.net\/blog\/wp-content\/uploads\/2020\/03\/absolutvision-82TpEld0_e4-unsplash-scaled.jpg\",\"contentUrl\":\"https:\/\/wiza-edge.b-cdn.net\/blog\/wp-content\/uploads\/2020\/03\/absolutvision-82TpEld0_e4-unsplash-scaled.jpg\",\"width\":2560,\"height\":1706,\"caption\":\"cold email subject lines 1\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wiza.co\/blog\/best-subject-line-for-cold-email-ideas\/#webpage\",\"url\":\"https:\/\/wiza.co\/blog\/best-subject-line-for-cold-email-ideas\/\",\"name\":\"Find the Best Subject Line for Cold Email: 10 Ideas - 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