<\/p>\n\n\n\n
Yes, it\u2019s super useful. But finding great leads on Sales Nav can take time. A lot of time. <\/p>\n\n\n\n
Top LinkedIn Sales Navigator search tips<\/h2>\n\n\n\n- Target the right leads on LinkedIn Sales Navigator with these 4 important filters.<\/a><\/li>
- Use Boolean search to get the most out of LinkedIn Sales Navigator advanced search.<\/a><\/li>
- Use these recommended features in LinkedIn Sales Navigator Advanced Search<\/a><\/li>
- Explore more specific keywords to get ultra-targeted.<\/a><\/li>
- Leverage exclusions to narrow your search more effectively. <\/a><\/li>
- Scale unique rapport building.<\/a><\/li>
- Search for prospects based on past company.<\/a><\/li>
- Use the seniority level filter to find decision makers.<\/a><\/li>
- Return to past top searches to build future searches.<\/a><\/li>
- Export your saved searches as leads.<\/a><\/li><\/ol>\n\n\n\n
It turns out there\u2019s a better way. By using the LinkedIn Sales Navigator advanced search, you can quickly target the leads you want. <\/p>\n\n\n\n
Today I wanted to show you a few tips and tricks to craft amazing searches that result in sales (and<\/em> how to export these searches into complete, validated lead lists). <\/p>\n\n\n\nLinkedIn Targeting<\/h2>\n\n\n\n
The first step is going to be to hammer down who we\u2019re targeting. If you already know who you want to target, skip on to the next section.
<\/p>\n\n\n\n
If not, here are the most important 4 filters to make sure you\u2019re targeting the right leads<\/a> on LinkedIn Sales Navigator. <\/p>\n\n\n\nGeography<\/h3>\n\n\n\n
This is a good one to start with. Where do you sell your product? Which market are you focused on?
<\/p>\n\n\n\n
If your product or service can be sold anywhere, think about which countries are more likely to buy and what language they speak.
<\/p>\n\n\n\n
Even if you can reach out to any market, consider targeting specific geographical areas to make outreach more customized.
<\/p>\n\n\n\n
Job Title<\/h3>\n\n\n\n
This is another basic one to touch on. Think about what the job title would be of someone that would buy your product.
<\/p>\n\n\n\n
Also, remember that you want to touch on the seniority of the person as well. Would a Vice President buy your product? Or is it typically purchased by a Coordinator?
<\/p>\n\n\n\n
Determine who the decision-makers are and target accordingly. <\/p>\n\n\n\n
Company Headcount<\/h3>\n\n\n\n
Headcount can often be overlooked, but the size of the company is critical for most products. Do you sell to startups or enterprise clients?
<\/p>\n\n\n\n
It\u2019s rare that a product will be sold to both. Think about it and make sure you\u2019re using this filter in your searches.
<\/p>\n\n\n\n
Even if you are reaching out to companies of all shapes and sizes, break down your lead lists into specific company sizes so that you can tailor your outreach. <\/p>\n\n\n\n
Similar companies<\/h3>\n\n\n\n
Let\u2019s say you found several companies that fit your criteria just perfectly. You can use LinkedIn Sales Navigator advanced search option to your advantage.<\/p>\n\n\n\n
More specifically, you can use LinkedIn Sales Navigator search filters to search for similar companies in a couple of ways. Firstly, you can discover similar prospects by clicking on a drop-down button on a lead interested in and selecting the “View similar” option. After you do it, you’ll see the list of leads with similar job titles and roles.<\/p>\n\n\n\n
Secondly, you can also see which leads share something in common with you by using the \u201cShare experiences with you\u201d filter. You can build relationships based on these similarities.<\/p>\n\n\n\n
Sales Navigator Boolean Search<\/h2>\n\n\n\n
The key to getting the most out of LinkedIn Sales Navigator advanced search is using boolean operators.
<\/p>\n\n\n\n
A boolean operator works as a \u2018code\u2019, telling the search engine what to include, what to exclude and what to focus on. Examples of boolean searches for Sales Navigator include:
<\/p>\n\n\n\n
- AND<\/li>
- OR<\/li>
- NOT<\/li>
- Quotation marks <\/li><\/ul>\n\n\n\n
Let\u2019s walk through an example. To find managers for marketing and social media teams, you can run \u201cmarketing\u201d OR \u201csocial media\u201d AND \u201cmanager\u201d.
<\/p>\n\n\n\n![\"LinkedIn](\"https:\/\/wiza-edge.b-cdn.net\/blog\/wp-content\/uploads\/2020\/02\/unnamed.png\")
<\/figure>\n\n\n\nThankfully, Sales Navigator’s advanced search makes it even easier to use most of these booleans by including a ton of advanced filters on the left hand side for you to choose from. <\/p>\n\n\n\n
LinkedIn Sales Navigator Advanced Search: Recommended Features<\/h2>\n\n\n\n
These are my recommended advanced search features for using Sales Navigator. <\/p>\n\n\n\n
Explore keywords<\/h3>\n\n\n\n
What\u2019s interesting, I find that most people use the basic keywords such as title, industry, and so on, without making the full potential out of keywords. That said, I\u2019ll show you how you can take full advantage of Sales Navigator keyword search.<\/p>\n\n\n\n
Keywords have led to me amazing pools of leads by allowing me to get ultra-targeted. The keyword search field allows me to look for specific words or phrases within a profile that may relate to my solution.
<\/p>\n\n\n\n
For Wiza, I use keyword search to find people who mention \u201cLinkedIn Lead Generation\u201d in their titles. This finds amazing contacts who deal with lead generation at their companies. Our messaging connects with this need, and the results are amazing.<\/p>\n\n\n\n
Exclusions<\/h3>\n\n\n\n
A new feature from LinkedIn allows users to exclude particular things from keywords. I threw this in here because this can be really valuable to more complex searches.
<\/p>\n\n\n\n
For example, when we target people who mention \u201cLinkedIn Sales Navigator\u201d, we inevitably get a lot of prospects who work at LinkedIn, which is not who we\u2019re after.
<\/p>\n\n\n\n
With the new exclusions, we can exclude people who\u2019s \u201ccurrent company\u201d is LinkedIn. Problem solved. Think about how this can be used in your searches to get more accurate results.<\/p>\n\n\n\n
Unique Rapport Building<\/h3>\n\n\n\n
This one\u2019s more basic, but make sure you\u2019re utilizing ways to pool prospects based on similarities.
<\/p>\n\n\n\n
Things like \u201cschools,\u201d \u201cgroups\u201d and \u201cpast company\u201d can find you a group of leads with similarities you can reference in your outreach, at scale. You can even build a list focused just on 1st and 2nd degree connections. By focusing on the similarities you can build rapport from your first email. <\/p>\n\n\n\n
Past Company<\/h3>\n\n\n\n
Past company is one of the most underrated fields within the LinkedIn Sales Navigator search. With this criteria, you can search for prospects based on their past company. Filtering by past company on LinkedIn is a great way to unearth potentially warm leads.
<\/p>\n\n\n\n
If you set this to one of your clients, they may be familiar already with your solution. If they are not, it\u2019s still a great client to reference, knowing that they worked there. Try a search using this criteria and you will find some great leads.<\/p>\n\n\n\n
Seniority Level <\/h3>\n\n\n\n
Looking for decision makers in an organization?
<\/p>\n\n\n\n
Use the \u201cSeniority level\u201d filter to focus on leads you want to connect with. Depending on the size of the company, this could range from senior-level to owner and partner. <\/p>\n\n\n\n
Return to Top Searches<\/h3>\n\n\n\n
Let\u2019s say you ran a search in the past that got you great results. You\u2019ve already exhausted it, but that doesn\u2019t mean you can\u2019t use it to build future searches.
<\/p>\n\n\n\n
Set yourself a calendar reminder to return to it, with one of two changes.
<\/p>\n\n\n\n
For example, you can add \u201cbecame a member\u201d to a short time period and you\u2019ll be able to find people that were recently added to the search results because they recently signed up for LinkedIn.
<\/p>\n\n\n\n
You can add \u201cyears at current company\u201d to find people who changed companies and are now a part of your search results.<\/p>\n\n\n\n
Exporting Your Saved Searches as Leads<\/h2>\n\n\n\n
Once you have a list of promising leads, how do you typically run outreach?
<\/p>\n\n\n\n
With Wiza, you can get verified emails for your leads (ready for outreach!) in just three steps.
<\/p>\n\n\n\n
- #1 Run your search: <\/strong>Put some of the tips from above to good use! <\/li>
- #2 Run Wiza: <\/strong>Sign up for Wiza<\/a> and install the extension, you\u2019ll see a blue \u201cExport emails with Wiza\u201d button on the top of your search or list page. <\/li>
- #3 Download your leads. <\/strong>After Wiza finishes running, you can download your leads as a .csv or export them to your CRM! <\/li><\/ul>\n\n\n\n
Do you want to make the most out of your LinkedIn searches? Wiza can help! <\/p>\n\n\n\n
It turns out there\u2019s a better way. By using the LinkedIn Sales Navigator advanced search, you can quickly target the leads you want. <\/p>\n\n\n\n
Today I wanted to show you a few tips and tricks to craft amazing searches that result in sales (and<\/em> how to export these searches into complete, validated lead lists). <\/p>\n\n\n\n The first step is going to be to hammer down who we\u2019re targeting. If you already know who you want to target, skip on to the next section. If not, here are the most important 4 filters to make sure you\u2019re targeting the right leads<\/a> on LinkedIn Sales Navigator. <\/p>\n\n\n\n This is a good one to start with. Where do you sell your product? Which market are you focused on? If your product or service can be sold anywhere, think about which countries are more likely to buy and what language they speak. Even if you can reach out to any market, consider targeting specific geographical areas to make outreach more customized. This is another basic one to touch on. Think about what the job title would be of someone that would buy your product. Also, remember that you want to touch on the seniority of the person as well. Would a Vice President buy your product? Or is it typically purchased by a Coordinator? Determine who the decision-makers are and target accordingly. <\/p>\n\n\n\n Headcount can often be overlooked, but the size of the company is critical for most products. Do you sell to startups or enterprise clients? It\u2019s rare that a product will be sold to both. Think about it and make sure you\u2019re using this filter in your searches. Even if you are reaching out to companies of all shapes and sizes, break down your lead lists into specific company sizes so that you can tailor your outreach. <\/p>\n\n\n\n Let\u2019s say you found several companies that fit your criteria just perfectly. You can use LinkedIn Sales Navigator advanced search option to your advantage.<\/p>\n\n\n\n The key to getting the most out of LinkedIn Sales Navigator advanced search is using boolean operators. A boolean operator works as a \u2018code\u2019, telling the search engine what to include, what to exclude and what to focus on. Examples of boolean searches for Sales Navigator include: Let\u2019s walk through an example. To find managers for marketing and social media teams, you can run \u201cmarketing\u201d OR \u201csocial media\u201d AND \u201cmanager\u201d. Thankfully, Sales Navigator’s advanced search makes it even easier to use most of these booleans by including a ton of advanced filters on the left hand side for you to choose from. <\/p>\n\n\n\n These are my recommended advanced search features for using Sales Navigator. <\/p>\n\n\n\n What\u2019s interesting, I find that most people use the basic keywords such as title, industry, and so on, without making the full potential out of keywords. That said, I\u2019ll show you how you can take full advantage of Sales Navigator keyword search.<\/p>\n\n\n\n Keywords have led to me amazing pools of leads by allowing me to get ultra-targeted. The keyword search field allows me to look for specific words or phrases within a profile that may relate to my solution. For Wiza, I use keyword search to find people who mention \u201cLinkedIn Lead Generation\u201d in their titles. This finds amazing contacts who deal with lead generation at their companies. Our messaging connects with this need, and the results are amazing.<\/p>\n\n\n\n A new feature from LinkedIn allows users to exclude particular things from keywords. I threw this in here because this can be really valuable to more complex searches. For example, when we target people who mention \u201cLinkedIn Sales Navigator\u201d, we inevitably get a lot of prospects who work at LinkedIn, which is not who we\u2019re after. With the new exclusions, we can exclude people who\u2019s \u201ccurrent company\u201d is LinkedIn. Problem solved. Think about how this can be used in your searches to get more accurate results.<\/p>\n\n\n\n This one\u2019s more basic, but make sure you\u2019re utilizing ways to pool prospects based on similarities. Things like \u201cschools,\u201d \u201cgroups\u201d and \u201cpast company\u201d can find you a group of leads with similarities you can reference in your outreach, at scale. You can even build a list focused just on 1st and 2nd degree connections. By focusing on the similarities you can build rapport from your first email. <\/p>\n\n\n\n Past company is one of the most underrated fields within the LinkedIn Sales Navigator search. With this criteria, you can search for prospects based on their past company. Filtering by past company on LinkedIn is a great way to unearth potentially warm leads. If you set this to one of your clients, they may be familiar already with your solution. If they are not, it\u2019s still a great client to reference, knowing that they worked there. Try a search using this criteria and you will find some great leads.<\/p>\n\n\n\n Looking for decision makers in an organization? Use the \u201cSeniority level\u201d filter to focus on leads you want to connect with. Depending on the size of the company, this could range from senior-level to owner and partner. <\/p>\n\n\n\n Let\u2019s say you ran a search in the past that got you great results. You\u2019ve already exhausted it, but that doesn\u2019t mean you can\u2019t use it to build future searches. Set yourself a calendar reminder to return to it, with one of two changes. For example, you can add \u201cbecame a member\u201d to a short time period and you\u2019ll be able to find people that were recently added to the search results because they recently signed up for LinkedIn. You can add \u201cyears at current company\u201d to find people who changed companies and are now a part of your search results.<\/p>\n\n\n\n Once you have a list of promising leads, how do you typically run outreach? With Wiza, you can get verified emails for your leads (ready for outreach!) in just three steps. Do you want to make the most out of your LinkedIn searches? Wiza can help! <\/p>\n\n\n\nLinkedIn Targeting<\/h2>\n\n\n\n
<\/p>\n\n\n\nGeography<\/h3>\n\n\n\n
<\/p>\n\n\n\n
<\/p>\n\n\n\n
<\/p>\n\n\n\nJob Title<\/h3>\n\n\n\n
<\/p>\n\n\n\n
<\/p>\n\n\n\nCompany Headcount<\/h3>\n\n\n\n
<\/p>\n\n\n\n
<\/p>\n\n\n\nSimilar companies<\/h3>\n\n\n\n
More specifically, you can use LinkedIn Sales Navigator search filters to search for similar companies in a couple of ways. Firstly, you can discover similar prospects by clicking on a drop-down button on a lead interested in and selecting the “View similar” option. After you do it, you’ll see the list of leads with similar job titles and roles.<\/p>\n\n\n\n
Secondly, you can also see which leads share something in common with you by using the \u201cShare experiences with you\u201d filter. You can build relationships based on these similarities.<\/p>\n\n\n\nSales Navigator Boolean Search<\/h2>\n\n\n\n
<\/p>\n\n\n\n
<\/p>\n\n\n\n
<\/p>\n\n\n\n<\/figure>\n\n\n\nLinkedIn Sales Navigator Advanced Search: Recommended Features<\/h2>\n\n\n\n
Explore keywords<\/h3>\n\n\n\n
<\/p>\n\n\n\nExclusions<\/h3>\n\n\n\n
<\/p>\n\n\n\n
<\/p>\n\n\n\nUnique Rapport Building<\/h3>\n\n\n\n
<\/p>\n\n\n\nPast Company<\/h3>\n\n\n\n
<\/p>\n\n\n\nSeniority Level <\/h3>\n\n\n\n
<\/p>\n\n\n\nReturn to Top Searches<\/h3>\n\n\n\n
<\/p>\n\n\n\n
<\/p>\n\n\n\n
<\/p>\n\n\n\nExporting Your Saved Searches as Leads<\/h2>\n\n\n\n
<\/p>\n\n\n\n
<\/p>\n\n\n\n