{"id":594,"date":"2020-03-23T17:13:30","date_gmt":"2020-03-23T17:13:30","guid":{"rendered":"https:\/\/wiza.co\/blog\/?p=594"},"modified":"2025-11-02T18:31:33","modified_gmt":"2025-11-02T18:31:33","slug":"30-cold-email-tips-to-increase-responses-roi","status":"publish","type":"post","link":"https:\/\/wiza.co\/blog\/30-cold-email-tips-to-increase-responses-roi\/","title":{"rendered":"30 Cold Email Tips to Kick Outbound Sales Into Gear"},"content":{"rendered":"\n

If you are constantly asking the quickest way to generate revenue for your business, you’re asking the right question.
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And when I was first introduced to cold email, I knew I found the answer.
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Over the past few years, I have generated countless business opportunities through cold email<\/a>, both for myself and for other businesses with my cold outreach agency.
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When I first started as the Head of Growth at Wiza<\/a>, we generated over 6 figures of pipeline within the first month with cold email.<\/p><\/blockquote><\/figure>\n\n\n\n

These cold email tips are designed to get you the same results.<\/p>\n\n\n\n

get 30 free tips
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send cold emails with wiza<\/a><\/div>\n\n\n\n

Whether you\u2019re looking to gain traction with your startup, win clients for your agency, or you\u2019re a sales rep who relies on cold email, these tips will help you get more out of one of the most reliable but underrated revenue channels for B2B in 2020.<\/p>\n\n\n\n

With cold email, you can kick your outbound sales efforts into gear. Consider this your owner’s manual as you get started. <\/p>\n\n\n\n

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Cold Email Tips to Improve Responses & ROI <\/h2><\/a>\n\n\n\n

1. Plain text<\/h3>\n\n\n\n

Stop being so fancy.
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I know you\u2019ve put a lot of effort into that beautifully styled email signature. 
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Yes, it links to all your social channels, your website, and your favorite Queen live performance. It\u2019s gorgeous. But it\u2019s hurting your deliverability. 
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Switch to plain text instead.
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Make your email look effortless and it will feel effortless. A plain text email without any links will not only help you maneuver around spam filters<\/a>, but will also improve your reply rate. 
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In short, it will help you land in the inbox right now and in the future.<\/p>\n\n\n\n

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Source: HubSpot<\/a><\/p>\n\n\n\n

2. Indirect ask<\/h3>\n\n\n\n

Don’t go straight for the kill. 
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Does the final line in your cold emails look something like this?
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Are you available this Friday to jump on a quick 15-minute call to discuss?
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If so, you might want to reconsider. 
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We know how great you are, but it\u2019s important to remember your prospects don\u2019t know your winning personality and anecdotes. They are busy people. It\u2019s difficult to transfer the value of jumping on a 15-minute call with a stranger for a product you don\u2019t know in under 200 words.
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A while ago, one cold emailing agency experimented with a much more open ended closer. They tested a simple phrase: \u201cIs that something you\u2019re interested in hearing more about?\u201d<\/p>\n\n\n\n
See the Predictable Revenue <\/em>experiment on indirect asks<\/em><\/a>. <\/em><\/p>\n\n\n\n
The results?
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Not only did they get more positive replies because people felt less pressured, they also saw a big improvement in deliverability for their emails. This was because people were less inclined to mark their emails as spam because of the less aggressive call to action.
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3. Opening line<\/h3>\n\n\n\n
Put extra thought into the opening line
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Have you ever seen an email pop up in your inbox that you just had to open?
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You already know that an engaging opening line to your emails is important (AIDA framework<\/a>, anyone?). But it\u2019s time to put some extra thought into it for 2020.
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For example, preview your emails on a mobile device (chances are your prospect will receive the email on his phone). 
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\"cold<\/figure><\/div>\n\n\n\n
If the preview looks something like \u201cMy name is John and I\u2019m the Sales Director for\u2026\u201d or \u201cI found your profile on LinkedIn and am reaching out because…\u201d, chances are you\u2019re going straight to the trash folder. No one likes being sold to (even if we all like to buy). 
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That first line needs to capture your prospect\u2019s attention enough to actually open the email and to keep reading.
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Then the second line needs to get them to read the third line, and so forth..
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What is the best opening line for a cold email you\u2019ve ever seen?<\/p>\n\n\n\n
4. Take a page from great sales emails<\/h3>\n\n\n\n
One of my favorite cold email tips is to learn from others<\/em>. Learn how some of the best companies are doing sales.
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Writing a killer cold email can be hard.
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Did you ever find yourself wondering how the biggest companies out there are making it work for them?
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Now you no longer have to wonder. You can just go ahead and have a look.
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The guys at Good Sales Emails<\/a> have put together some of the best cold emails sent by some of the biggest and most successful companies for you to have a look at.
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Let it serve as an inspiration for your next campaign or find that killer closing sentence you’ve been struggling with to write.
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\"cold<\/figure><\/div>\n\n\n\n
5. Remember the numbers (preview characters)<\/h3>\n\n\n\n
Know your numbers.
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Do you know the exact number of characters for the inbox preview space for each email client?
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Earlier, I talked about the importance of putting extra thought into your opening line.
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This is not just because you need to capture people’s attention when they open your email. It\u2019s also to get your email opened in the first place.
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Here are the numbers for the most common ones out there:<\/p>\n\n\n\n