Cold emails can work really well on their own. But could video emails work better?
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A good cold email campaign<\/a> requires experimentation with subject lines, personalization and personality. These days, personalization is pretty easy: import your contact list and customize each email with first names and company names. But personalization isn\u2019t personality. If you know how to write a cold email<\/a>, you know that you\u2019ll need a unique edge to get your leads to open your email in the first place \u2014 let alone respond. <\/p>\n\n\n\n \u201cReps that use video in prospecting<\/a>, relationship-building, and sales emails see 5x higher open rates and 8x higher open-to-reply rates.\u201d<\/p>Kimbe MacMaster | Hubspot<\/cite><\/blockquote><\/figure>\n\n\n\n Adding a video in your emails could give your campaign the personality boost it needs, whether it’s in your first cold email or in a follow up from an interaction on LinkedIn. So: if you already feel good about your cold email skills<\/a> but you need a nudge to take it over the edge, here\u2019s how you can use video emails to help.<\/p>\n\n\n\n Every email provider is different. Some of them don\u2019t allow you to embed videos but they do allow attached videos. If your email provider allows embedding, there will be a button specifically for this. Even then, we recommend linking <\/em>to your video rather than embedding it in the email itself. Embedded video (anything fancy, really) can mess up your email deliverability<\/a>. The easiest and most data-friendly method for video emails is to simply link to your video. It doesn\u2019t clutter up the email and you\u2019re able to measure how many clicks and views you\u2019re getting. Plus, you can get more visits to your website, which could lead to more customer conversions. These methods can help increase open rates and the number of responses as you use cold emails<\/a> to gain new customers. <\/p>\n\n\n\n If you\u2019re going to be including a video in your cold emails \u2014 whether embedded or linked to \u2014 that means you don\u2019t need as much text. You don\u2019t want to overwhelm the recipient with a long email and a video. If good cold emails are supposed to be short, then good cold emails with video need to be shorter. In this case, the video is the main focus. <\/p>\n\n\n\n Not only should the email copy be short, but the video should go below whatever you write. You want to introduce yourself in the medium the recipient expects when they open an email: text. An email where a video is the first thing looks like spam. And emails that look like spam go right to the trash. <\/p>\n\n\n\n Decision makers don\u2019t have a lot of time. You\u2019re lucky if they even open your email. So they\u2019re not going to have time to watch a long-winded video of you trying to sell them something. The video should be short — under 30 seconds, a minute maximum. Whatever you say in the video and whatever your ask is, get right to the point while still giving the recipient value. Using professional corporate video services<\/a> can help create concise, polished videos that capture attention quickly and effectively convey your message.<\/p>\n\n\n\n Imagine if one of your leads opens your email and watches a video where you say \u2018hi\u2019 and then use their name. How impactful would that be? There\u2019s something about seeing and hearing someone say your name into a camera that has a positive effect on the viewer. So try this: make a short, customized video for each cold email where you use the person\u2019s name at the beginning and end of the video. You can do this on your smartphone. You don\u2019t need to hire a film crew or have a fancy camera. Just shoot a selfie video, but make sure you have your pitch down and you know what you\u2019re going to say ahead of time. <\/p>\n\n\n\n When you include your video in the email, you have a few different methods you can use: Whatever method you choose, make sure the video is the only clickable link. You want them to watch the video and feel compelled to respond. So don\u2019t bog them down with any more than one link to click on. Multiple links will either overwhelm the recipient and they\u2019ll delete the email, or they will only choose one link to click. And it may not be the video.<\/p>\n\n\n\n Putting the word \u201cvideo\u201d in the subject line tells people what to expect. And, better yet, according to Vidyard<\/a> it increases open rates by 19%. When you do this, put the word \u201cvideo\u201d in brackets, like this:
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<\/p>\n\n\n\nHow To Add Video Emails to Your Outreach Campaign<\/h2>\n\n\n\n
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To make your website even more engaging and optimized, leveraging AI tools for web design<\/a> can help create visually appealing layouts, personalized experiences, and faster development cycles.<\/p>\n\n\n\nTips For Using Video Emails for Outreach<\/h2>\n\n\n\n
1. Cut Back On The Text<\/h3>\n\n\n\n
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<\/p>\n\n\n\n2. Put The Video Below The Text<\/h3>\n\n\n\n
<\/p>\n\n\n\n3. Keep The Video Short<\/h3>\n\n\n\n
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<\/p>\n\n\n\n4. Personalize Your Video Emails<\/h3>\n\n\n\n
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<\/p>\n\n\n\n5. Make Your Video The Only Clickable Link <\/h3>\n\n\n\n
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<\/p>\n\n\n\n6. Use \u201cVideo\u201d In The Subject Line<\/h3>\n\n\n\n
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