{"id":975,"date":"2020-07-13T07:00:00","date_gmt":"2020-07-13T07:00:00","guid":{"rendered":"https:\/\/wiza.co\/blog\/?p=975"},"modified":"2020-07-13T07:00:00","modified_gmt":"2020-07-13T07:00:00","slug":"growth-hacking-emails","status":"publish","type":"post","link":"https:\/\/wiza.co\/blog\/growth-hacking-emails\/","title":{"rendered":"Growth Hacking Isn&#8217;t Complete Without Cold Emails \u2014 Here&#8217;s Why"},"content":{"rendered":"\n<p>Growth hackers typically turn to social tools to engage a community and grow a product following. But there\u2019s one growth strategy that many businesses overlook: growth hacking emails in the form of cold outreach.&nbsp;<\/p>\n\n\n\n<p>At the end of the day, a growth marketer\u2019s role is to acquire customers, measure and implement methods on how to retain those customers, and help scale the growth of the company.&nbsp;<\/p>\n\n\n\n<p>They look at what\u2019s working, what\u2019s not and how successes can be duplicated. The overlap between sales and marketing has never been greater. Sending effective, targeted cold emails to recruit partners, bring in new users and get feedback can be an effective piece of the puzzle.&nbsp;<\/p>\n\n\n\n<p>It\u2019s the \u2018growth hacking email.\u2019&nbsp;<\/p>\n\n\n\n<h2>How Growth Hacking Emails Can Boost Your Growth<\/h2>\n\n\n\n<p>Email outreach doesn\u2019t have to be limited to sending weekly emails to your subscribers. There\u2019s another very effective way to use email for growth: cold emailing.<\/p>\n\n\n\n<p>Despite the popular belief that cold emails get lost in the noise of digital marketing, the numbers say otherwise. According to both&nbsp; <a href=\"https:\/\/mailchimp.com\/resources\/research\/email-marketing-benchmarks\/\">MailChimp<\/a> and <a href=\"http:\/\/knowledgebase.constantcontact.com\/articles\/KnowledgeBase\/5409-average-industry-rates\">ConstantContact<\/a>, subscribers open business-related mass emails, on average, about 14-23% of the time.<\/p>\n\n\n\n<p>Those are decent open rates, but cold emails can have a much better open rate. If you write a cold email the right way, you can get open rates of nearly 50%, <a href=\"https:\/\/www.fastcompany.com\/3036672\/what-we-learned-from-sending-1000-cold-emails\">according to a test<\/a> done by Jon Youshaei of EveryVowel and Shane Snow of Contently.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/wiza-edge.b-cdn.net\/blog\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-06-at-11.26.39-AM-1024x577.png\" alt=\"growth hacking email results\" class=\"wp-image-976\" width=\"446\" height=\"251\" srcset=\"https:\/\/wiza-edge.b-cdn.net\/blog\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-06-at-11.26.39-AM-1024x577.png 1024w, https:\/\/wiza-edge.b-cdn.net\/blog\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-06-at-11.26.39-AM-300x169.png 300w, https:\/\/wiza-edge.b-cdn.net\/blog\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-06-at-11.26.39-AM-768x433.png 768w, https:\/\/wiza-edge.b-cdn.net\/blog\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-06-at-11.26.39-AM.png 1388w\" sizes=\"(max-width: 446px) 100vw, 446px\" \/><\/figure><\/div>\n\n\n\n<p>With highly targeted lists and personalized messaging, you can see a lot of success in cold email.&nbsp;<\/p>\n\n\n\n<h2>The Growth Hacking Email: How To Use Cold Emails&nbsp;<\/h2>\n\n\n\n<p>Just like there isn\u2019t <em>one <\/em>way to go about growth hacking, there isn\u2019t <em>one <\/em>way you can get value out of growth hacking emails in cold outreach.<\/p>\n\n\n\n<ul><li><strong>Get eyeballs on your content. <\/strong>If you produced an awesome infographic or stellar podcast episode, start conversations with those who may be interested in your content.<\/li><li><strong>Form partnerships. <\/strong>Reach out to the decision-makers at big companies and CXOs at smaller companies to broach the subject of partnerships. Just form the relationship first.&nbsp;<\/li><li><strong>Get featured on lists and resources. <\/strong>Want your product featured on all those \u201cTop X Tools For Y\u201d posts on page 1 of Google? All you have to do is ask.&nbsp;<\/li><li><strong>Ask for guest post opportunities. <\/strong>Establish your authority and get organic traffic by reaching out to top industry blogs and publications.&nbsp;<\/li><li><strong>Get feedback on your product. <\/strong>Avoid the C-Suite on this one. If your tool is aimed at SDRs, send out 10,000 emails offering free access in exchange for feedback.&nbsp;<\/li><\/ul>\n\n\n\n<p>No matter the purpose behind your growth-oriented cold email, I recommend three critical steps for sending out cold emails.&nbsp;<\/p>\n\n\n\n<h3>Step One: Generate Leads with LinkedIn Sales Navigator<\/h3>\n\n\n\n<p>With <a href=\"https:\/\/wiza.co\/blog\/how-to-get-the-most-out-of-linkedin-sales-navigator\/\">Sales Nav<\/a>, you can easily collect hundreds of emails in minutes while narrowing in on a specific audience for each email.&nbsp;<\/p>\n\n\n\n<ul><li>Use <a href=\"https:\/\/wiza.co\/blog\/how-to-get-the-most-out-of-linkedin-sales-navigator\/\">advanced filters<\/a> to narrow your search by role, industry, location, keywords and more.&nbsp;<\/li><li>Vet each person according to your criteria. If you\u2019re going for content outreach, look for a decision-maker within marketing. If you\u2019re looking for partnerships, target higher-ups at smaller companies.&nbsp;<\/li><li>As you identify the most promising people, save them to a list for each use case.&nbsp;<\/li><li>Hit \u2018Export with Wiza\u2019 to get email addresses, social media handles and more.&nbsp;<\/li><\/ul>\n\n\n\n<p>Once you have those emails, you can start reaching out to each person individually. It\u2019s somewhat time-consuming, but it\u2019s low-cost and effective. If you have a large list, use a mail merge tool to speed things up.&nbsp;<\/p>\n\n\n\n<h3>Step Two: Create an email template<\/h3>\n\n\n\n<p>In order to minimize the time you spend sending growth hacking emails, it\u2019s a good idea to create an email template. This would be an email draft that you can copy\/paste into every email you send. Then you can just insert the personal and specific touches you need to.<\/p>\n\n\n\n<p>Here\u2019s a basic email template you can try:<\/p>\n\n\n\n<ul><li>Address the email as \u201cDear {first_name}\u201d.<\/li><li>Introduce yourself and start by complimenting them on something specific.<\/li><li>Give them a little more info about yourself for context (not too much, but enough).<\/li><li>Ask your question or make your pitch. Make it direct and unobtrusive.&nbsp;<\/li><\/ul>\n\n\n\n<p>Make sure you write a catchy subject line! The email body is important, but the subject line is equally important. You want responses, so you\u2019ll need people to open your emails. And the title is often the determining factor for whether the email gets opened or trashed.&nbsp;<\/p>\n\n\n\n<p>The email subject should be short and relevant to the person. It could be something like, \u201cQuick question for you\u201d or \u201cDid you hear about ___?\u201d You can even use the person\u2019s name in the subject line to pique their curiosity even more.&nbsp;<\/p>\n\n\n\n<h3>Step Three: Personalize each of your growth hacking emails<\/h3>\n\n\n\n<p>Whether or not you personalize the subject line, you should definitely use the person\u2019s name and the company name within the email.&nbsp;<\/p>\n\n\n\n<p>Go even further and mention, in the opening line, something specific to the recipient. This could be their career accomplishments or an article they published.&nbsp;<\/p>\n\n\n\n<p>Let them know that you did some research and that your email is going to be relevant to them.&nbsp;<\/p>\n\n\n\n<p>Hopefully, now you can see why cold emails need to be a part of your growth hacking strategy. A growth hacking email be an effective form of outreach for community building, winning partnerships and content marketing.<\/p>\n\n\n\n<p>P.S, need a quick way to find one-off emails for free? Check out our friends at OpenSales, the <a href=\"http:\/\/www.opensales.co\" class=\"rank-math-link\">Free Email Finder<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Growth hackers typically turn to social tools to engage a community and grow a product following. But there\u2019s one growth strategy that many businesses overlook: growth hacking emails in the form of cold outreach.&nbsp; At the end of the day, a growth marketer\u2019s role is to acquire customers, measure and implement methods on how to [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":977,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Growth Hacking Isn&#039;t Complete Without Cold Emails \u2014 Here&#039;s Why - Wiza Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wiza.co\/blog\/growth-hacking-emails\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Growth Hacking Isn&#039;t Complete Without Cold Emails \u2014 Here&#039;s Why - Wiza Blog\" \/>\n<meta property=\"og:description\" content=\"Growth hackers typically turn to social tools to engage a community and grow a product following. 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