{"id":979,"date":"2020-07-20T07:00:00","date_gmt":"2020-07-20T07:00:00","guid":{"rendered":"https:\/\/wiza.co\/blog\/?p=979"},"modified":"2025-07-18T12:47:17","modified_gmt":"2025-07-18T12:47:17","slug":"lead-generation-tactics","status":"publish","type":"post","link":"https:\/\/wiza.co\/blog\/lead-generation-tactics\/","title":{"rendered":"6 Lead Generation Tactics to Fill Your Pipeline"},"content":{"rendered":"\n

What\u2019s the most exciting part of your sales job?<\/p>\n\n\n\n

You didn\u2019t say \u2018spending 8 hours researching, enriching and cleaning lead lists\u2019 <\/em>…did you? <\/p>\n\n\n\n

We don\u2019t blame you.<\/p>\n\n\n\n

Lead gen is one of the hardest, most time consuming parts of sales. But it\u2019s also where you start you start, whether you’re a self-sourcing AE or just starting out as an SDR. Sales calls are flashier and demos are sexier. But using great lead generation tactics is where you cut your teeth on what works in sales. <\/p>\n\n\n\n

Creating effective lead generation tactics is the best training for powerful sales performance down the line. <\/h3>\n\n\n\n

To a certain extent, lead gen is a numbers game. But to really <\/em>perform well, it\u2019s an art form. 2k carefully curated leads may perform just as well as a list of 10k leads without any opportunity for honed messaging. <\/p>\n\n\n\n

These lead generation best practices will help you create better lead lists. Better yet, they will help you build a stronger foundation for your sales career. <\/p>\n\n\n\n

Lead Generation Best Practice: Remember That It\u2019s Just the First Step<\/h2>\n\n\n\n

When playing darts (or cornhole, for those of you so inclined), you don\u2019t throw as many projectiles as possible at the target and just hope<\/em> something hits the bullseye. <\/p>\n\n\n\n

What\u2019s the fun in that? <\/p>\n\n\n\n

When generating leads, it\u2019s not best practice to gather any and all leads that could conceivably fit your target audience. You\u2019re going to have a hard time getting positive responses to your cold emails down the line. <\/p>\n\n\n\n

Why take your time with lead generation?<\/h3>\n\n\n\n

It\u2019s simple: better research early means better responses later. <\/p>\n\n\n\n

Remember that lead generation is just the first <\/em>step in the sales process. It\u2019s not as exciting as a discovery call or demo, but it\u2019s just as important. The best lead generation tactics aren’t just about making prospecting more efficient<\/em>. They’re also about unearthing the best leads.  <\/p>\n\n\n\n

The initial steps in prospecting? <\/p>\n\n\n\n

  1. Find leads<\/li>
  2. Reach out to leads<\/li>
  3. Qualify leads<\/li>
  4. Create an opportunity<\/li><\/ol>\n\n\n\n

    Narrow your funnel at the top for more effective sales all the way down. <\/h4>\n\n\n\n

    The better your lead generation tactics early on, the more effective and successful you will be in later steps. Your AE or team lead will notice. <\/p>\n\n\n\n

    3 Lead Generation Best Practices<\/h3>\n\n\n\n

    Lead generation best practices are centered around a handful of big ideas:<\/p>\n\n\n\n