15 Sales Engagement Platforms to Fit Any Budget

When you hear about sales engagement, do you imagine a big, fancy tech stack? It may seem that only the big players can invest in a sales engagement strategy, but the truth is there’s a platform for everyone–whether your sales team has five reps or 500 reps.   

Why do you need a sales engagement platform? 

Every interaction between a sales rep and a prospect or customer—including emails, phone calls, and meetings—contributes to your sales engagement strategy. Most importantly, each of these connections is a valuable data point that your company can use to improve your sales process. 

To do this at-scale, you need a sales engagement platform (SEP). Sales engagement platforms provide a single user interface that helps sales reps track, measure, and gain insights from the hundreds of touchpoints they have with customers every day. 

If you think that only large companies and early adopters are using SEPs, think again. Companies of all sizes are on board. Gartner ranks sales engagement platforms as Level 1 technology, meaning it’s a mandatory tool for sales development teams to succeed. 

SEPs automate the repetitive and manual tasks that take reps’ time away from selling. They provide easy to build workflows that can trigger emails and follow up and even handle quotes and invoicing. Without a SEP, and sales engagement plan, sales development reps are wasting time on boring and manual tasks, instead of talking to prospects and converting leads into revenue. 

What to consider when choosing a sales engagement platform 

As you start evaluating SEPs, make sure that your sales reps are involved in the decision process. If the platform doesn’t help them be faster, more efficient, and more successful, then it’s just another workload they have to manage every day. 

There are key features and functionality that reps need in a SEP. Make sure that you look for these components: 

• One central interface where reps can spend their time. Toggling between multiple systems slows them down and reduces their productivity.
• Integration with your CRM, marketing automation, calendar, and web conferencing tools. Every email, phone call, and meeting should be tracked and logged automatically in the CRM. It should also be easy to view past deals and meeting notes from the SEP interface. When incorporating video messaging into your outreach, consider using Loom alternatives that offer better analytics, branding options, or team collaboration features to enhance communication.
• Easy-to-build touchpoint workflows. Workflows can be time or trigger based and should match to different buyer personas. These interactions can increase speed without losing personality. 
• Add in analytics and conversational intelligence. AI can identify what’s working for successful reps and use that information to coach reps who are underperforming through recommendations and next steps.

15 sales engagement platforms for your needs and budget 

There’s a sales engagement platform for every budget. So whether you’re a startup with three salespeople or a mid-sized company with 100 salespeople, you can find the tool that supports your needs without breaking the bank. Here are our top 15 vendor recommendations:

1. Wiza

There’s no better sales prospecting tool than LinkedIn Sales Navigator. However, getting all of the prospect data out of LinkedIn and into a system that automates email outreach can be difficult. Wiza automates LinkedIn scraping so you create leads lists using Sales Navigator filters, export them into a CSV, validate any emails, and even grab phone numbers. 

Wiza has a pay-as-you-go option and subscriptions starting at $30/month. We only charge you when we find verified contact information. You can see more about pricing options and products on our pricing page.

2. Apollo.io

Apollo.io is a sales intelligence platform that helps sales and marketing teams find more customers in their target market through its B2B database, which has over 220M contacts across 30M companies. Apollo’s Intelligence Engine for analytics can help hone outbound sequences with recommendations for sales reps to help close more deals. 

Apollo has a free monthly subscription and paid subscriptions starting at $49/user/month.

3. Lemlist

Lemlist helps reps send multi channel, personalized email sequences. These custom sequences can include images, landing pages, and even video prospecting. They also offer an email tool called Lemwarm that increases your email deliverability and lowers the chances that your email ends up in your prospect’s spam folder.  

Lemlist has monthly subscription pricing that starts at $29/month depending on the number of users.

4. Klenty

Kently works side by side with popular CRM tools and helps sales reps create custom outbound email sequences. By tracking information like last email sent and prospect’s office hours, Klenty can help reps send the right message at the right time. It also uses custom domain tracking and can manage email throttling so that your emails don’t land in the spam folder. 

Klenty’s subscription based pricing starts at $55/user/month. 

5. Mailshake

Mailshake is a sales engagement and automation platform that is intended specifically for sales and cold email outreach. It offers sales cadences for outbound interactions and are time triggered. The tool also helps reps engage with their prospects over the phone or via social media. You can integrate Mailshake with the rest of your sales stack through third party integrations. 

Pricing for Mailshake starts at $59/user/month. 

6. Autoklose

Autoklose boasts that it can significantly reduce new hire onboarding time through its email outreach and integrated B2B database of 8M verified leads. Reps can target the right prospects using powerful filters, then send out tailored email sequences at-scale. The analytics dashboard can help leaders monitor the success of each team member’s campaign, so they can offer advice for continual improvement. 

The Autoklose starter subscription is $59.99/user/month with custom pricing for more than 10 users. 

7. VanillaSoft

VanillaSoft works great for teams that spend all of their time on the phone. Their phonathon software includes auto dialing, call recording, and real time lead tracking. On top of phone calls, VanillaSoft has email templates, drip campaigns, and even SMS reminders. You can improve call quality using dynamic caller scripts and data segmentation. 

VanillaSoft pricing starts at $80/user/month. 

8. Hubspot Sales Hub

HubSpot Sales Hub is more than just a CRM system, it also includes sales engagement tools and lead scoring features, quote creation, email templates, and email tracking. Sales automation helps reps spend their time on more important tasks with a focus on a consistent customer experience. 

Sales engagement features are included in the Professional edition which starts at $500/month for 5 users. 

9. Revenue.io

Revenue.io (formerly ringDNA) was made to work with Salesforce as a sales acceleration platform. Reps can dial and call customers right from inside Salesforce with the best integration in the market. Revenue.io includes call analytics, call prioritization, and email capabilities. It also has features for conversational intelligence and guided selling.

Pricing for Revenue.io isn’t listed on their website.

10. ZoomInfo Engage

ZoomInfo Engage is part of the ZoomInfo suite of products, which includes ZoomInfo’s B2B database. Automated emails, auto-dial functionality, touch prospecting campaigns, and real-time analytics give your team the power to measure and maximize the effectiveness of your sales strategy. Engage’s intelligence recommendations engine will tell your reps which personas to reach out to in order to increase response rates. 

ZoomInfo Engage doesn’t list their pricing on their website. 

11. InsideSales

InsideSales offers Playbooks that help sales reps connect with the right customers and get the most out of the customer engagement. The tool offers a sales dialer and sequencer that can recommend which contacts to reach out to and how to effectively connect. 

InsideSales doesn’t include their pricing model on their website.

12. Clearslide

With ClearSlide, you can tackle sales engagement and sales enablement at the same time. The content management feature makes it easy for reps to share documents and collect content engagement metrics. ClearSlide integrates with your email tool and can make coaching recommendations to help improve sales rep success.

ClearSlide doesn’t provide pricing on their website. 

13. Groove

Groove is designed to work with your Salesforce CRM. It automates data entry and other non-sales activities and integrates with your email and calendar to capture customer data. Other helpful features include workflow management, task prioritization, LinkedIn data sync, campaign helpers, auto-dialers, and web conferencing scheduling.

Groove doesn’t have their pricing listed on their website.  

14. Outreach

Outreach uses machine learning to help improve sales strategy. Using predictions, Outreach can take the sales practices of the top performing sales reps and use it to coach other sales reps. It’s an ideal tool for account based selling and outbound prospecting. 

Outreach doesn’t provide pricing on their website. 

15. SalesLoft

SalesLoft helps reps collaborate with saved sales playbooks and customized email templates. It even goes a step further and integrates with your CRM solution to provide opportunity management features. SalesLoft helps reps create and execute sales cadences for target accounts. Their social communications tools make it easy for reps and leaders to tackle deals together. 

SalesLoft offers 4 subscription packages but doesn’t include pricing on their website. 

Pick a tool to start engaging

Sales engagement platforms are proven to increase reps’ quality of engagement and close rates, and there’s a tool available for every budget. To learn more about creating a sales engagement plan for your company, check out our getting started and best practices guide.