8 Best Free ZoomInfo Alternatives in 2024: Overview, Features, & Pricing
There are companies out there needing your products and services right now. If you’re not reaching out to them and showing what you have to offer, you’re missing out on a lot of deals—and, as a result, on revenue.
Signing up for a robust prospecting tool is a great move to solve this problem, and ZoomInfo is definitely one to consider. But with paid plans starting at $7,000 per year and long contract commitments, it’s a high price to see if it’s the best for you. This is doubly true if you’re still growing and need to close the first critical deals to keep your business floating.
This is why I searched for the best free ZoomInfo alternatives to help you start finding contact details, minus the pricing and hassle. I’ve considered 40 apps across the go-to-market (GTM) to B2B database categories, and here are the ones that deliver the best bang for your buck.
The 8 best free ZoomInfo alternatives in 2024
1. Wiza | Best free ZoomInfo alternative for data accuracy and affordability
Wiza is the first option on this list, for multiple reasons: it’s easier to set up, more flexible, intuitive to use, and plays well with all your other apps. Let me walk you through.
Unlike ZoomInfo, you don’t have to jump through the hoops of talking to a sales team to get started: the process of setting up your account is self-service, although the team is always ready to help. You can upgrade or downgrade whenever you want, without having to get into calls to negotiate or hammer contract details.
Wiza features
Inside the platform, the dashboard gives you an overview of everything you can do. It’s intuitive and easy to use, with all the main tabs available on the top menu, always with contextual help on each screen. This means less time learning and more time reaching out to prospects.
If you spend most of your time on LinkedIn, the free LinkedIn email finder Chrome extension will help you reveal contacts with a single click and build lists you can browse later. You can keep track of contacts, run deep searches with filters on the prospecting tab, or export those contacts to where they’re most useful to you.
As you search, Wiza runs real-time checks on the data to let you know if the contact info is reliable or not. The contacts will be tagged as valid or risky, and you’ll only spend the plan’s credits if the information is current. You can push this data into your CRM of choice, from Pipedrive to HubSpot, or use Zapier to move the data to any of thousands of your other work apps.
Wiza pricing
The free plan will help you find up to 20 emails and 5 phone numbers per month. If you’re looking to upgrade, Wiza offers monthly plans for occasional prospectors (starting at $49 per month) and annual plans with unlimited emails for busy sales teams (starting at $83 per month).
Get started with Wiza
Want to give it a try? Sign up for a free Wiza account and start finding contacts today.
2. Clay | Best free ZoomInfo alternative for waterfall enrichment
An email and a name don’t say much. If you don’t have any other data or signals about your prospects, you’ll be left in the dark as to how to start the conversation. Clay focuses on building lists for outreach campaigns, especially if you don’t have all the data about each contact. Data enrichment is the core offering here.
Clay features
The process of searching for and enriching contacts is not obvious, but it’s there: on the dashboard, click Create new to access the actions. While there, you can select what you’d like to do: find contacts, import companies from HubSpot or find people from a Sales Navigator URL. The next step is setting the filters and conditions for this action: be sure to add a few to make the list more manageable.
You’ll notice there’s a feature called workflows: you can automate the process of looking for new companies and people working for them while enriching the contact details and generating email outreach drafts. This can put parts of your prospecting sequence on autopilot, but I wouldn’t recommend it if you’re sticking to the free plan. If you get a few duds with the automation, you’ll be spending precious credits without getting results.
Clay pricing
When signing up for a free account, Clay will put you on a free trial of its advanced features for 14 days. After that, you’ll get 100 credits per month to search for and enrich new contacts. Here’s the breakdown of credit costs for the most common actions:
- 1 credit for a fully enriched profile.
- About 7 credits for personal email.
- 2 credits for work email.
- 10 credits for mobile phone.
3. Snov.io | Best free ZoomInfo alternative for email sequences
Snov.io combines prospecting with outreach, offering a basic CRM to keep everything organized as you go. You’ll be able to search for contacts, organize them in lists, and enroll them into drip campaigns to slowly build a relationship with them.
Snov.io features
There’s a modest amount of search filters when looking for new companies or prospects, a total of 12. Snov compensates for this lack of depth with the variety of its search tools: you can also search for all email addresses connected to a domain or run bulk searches from a CSV upload.
Once you have a good list, click on Campaigns on the top menu to set up a drip campaign. There are 10 templates covering link-building requests, investor pitches, or a traditional cold sales email—if you don’t see what you’re looking for, you can either tweak these or create your own sequence from scratch. The platform will keep track of the receiver’s interactions with your campaign, automatically firing new messages based on your preset conditions.
It’s likely that you already have your CRM to handle all the work, but if you’re just starting out, Snov offers a simple deal pipeline to help you keep track of the contacts that want to seize your offers. You can invite your team to view and work with you, making it easier to stay aligned as you move forward.
Snov.io pricing
The free plan offers 50 credits per month—these are consumed 1 at a time whenever you want to find or verify a new contact—along with 100 email recipients for the drip campaigns and 1 mailbox warm-up.
4. Seamless.AI | Best free ZoomInfo alternative for mid-market companies
Seamless.ai locks in your ideal customer profile (ICP) to search for and deliver leads that match what you’re looking for. Be sure to set it during onboarding to save time while looking for new leads.
Seamless.ai features
This doesn’t mean you’ll be limited when running your searches: you can still access the companies and contacts search and set up custom filters. When you click the Find buttons to reveal data, Seamless.ai will deduct one credit from your balance and deliver all known information about the contact, with a list of emails, phone numbers, and social profiles.
As you find good fits, you can add them to lists that you can sort, filter, or export. There’s a confidence level for the contact accuracy, so you can exclude all the entries that aren’t likely to be up to date. Unfortunately, contact enrichment is a paid add-on, so you can only get the basic contact details for each prospect you add here.
Seamless.ai pricing
The free plan is straightforward, giving 50 credits per month to play around. The paid plans add more credits and new features, such as buyer intent signals—a feature that ZoomInfo also offers—but most of these are add-ons only, without clear pricing information on the website. Seamless.ai is good for gathering a few contacts, but probably pricy considering this segmented pricing strategy.
5. Hunter | Best free ZoomInfo alternative for individual searches
Hunter offers a searchable contact database with all the basic features to find new prospects. You can search the database with 6 available filters, look into general company information for free, and then add any relevant contacts to your lists.
Hunter features
Beyond this core feature, you can run email searches by domain, find an email based on a name plus domain name, or verify email addresses. There are also bulk action versions for all of these, so you can add a list of domains or emails to find or verify without having to click through every single action one by one.
The outreach tools are robust: when you click Campaigns, you can configure a sequence of cold email templates you’ll send to each of your prospects. This works like the drip email features in Snov (which we’ve discussed earlier in this article), helping you automate the first touchpoints in a new relationship.
Hunter pricing
The free plan offers 25 monthly searches and 50 monthly verifications, making it a better match if you want to see if the emails you have are current and active. Domain tracking is not available for free, and most of the email campaign features are disabled.
6. Lusha | Best free ZoomInfo alternative for global startups
Lusha’s platform strikes a balance between a robust platform and a decent free plan, offering prospecting, list-building, engagement, and enrichment.
Lusha features
When searching for new prospects, you can use advanced filters to find exactly what you want: for example, you can filter by technologies, funding, or intent signals. Add the best matches to your lists and export them later directly into your CRM. While the process is easy, the list interface isn’t as good as others I’ve reviewed for this article: there’s no contact details page and you need to hover each row to see the contact data. There isn’t a lot of information available on this screen either: just the name, email, phone number, job title, and company.
Still, Lusha offers a couple of time-savers: you can run CSV and CRM enrichment in dedicated tabs, helping you fill in the blanks beyond names and emails. These are bulk actions too, so you won’t be doing the manual work. The new Engage features add outreach to the platform, letting you connect your email inbox and start drip campaigns, so you can begin a conversation directly from the platform.
Lusha pricing
The free plan is good for 15 credits per month. Some activities in the platform, such as installing extensions and completing the onboarding track, will award you extra credits to play with. This generosity on Lusha’s part will give you extra credits to work with right from the start, but once they’re consumed, you’ll be back to the baseline.
7. Kaspr | Best free ZoomInfo alternative for Europe-based businesses
Kaspr works best as a LinkedIn sidekick, with most of the action happening on the browser extension. As you’re looking for people on the network, you can open the tab to see more information about them and then find their contact details.
Kaspr features
The contacts will land in lists inside the app, so you can export them to your CRMs to continue working there. However, if you’d like to manage outreach from here, Kaspr offers LinkedIn automation features to save some time. You can set automated connection requests and follow-up messages depending on the outcome.
The most attractive part of the platform is the pricing: if you invite 3 co-workers to join you, you’ll get unlimited B2B contacts. The natural question to ask is “What’s the catch?” The catch is not in the pricing directly: rather, Kaspr can be a bit difficult to use from time to time, mostly due to the unintuitive user interface and how some actions don’t execute on the first try.
The contact information is not always up to date either, but if you don’t mind a few misses from time to time, Kaspr can serve you for a long time—and you can use email verification from other platforms if time isn’t a big issue for your team.
8. Adapt | Best free ZoomInfo alternative for signal-based selling
Adapt has a B2B contact database across multiple industries, but it claims to have more in-depth data and signals for technology companies—definitely useful if you’re targeting this niche.
Adapt features
The range of available filters is wide, letting you show companies by conditions like revenue, technology, or by keyword. A unique one here is filtering by email accuracy score, so you can hide contacts that aren’t likely to be up to date. As you find prospects that match your ICP, you can select them by ticking the checkbox on the left side. Follow that up with a click on the Add to List button that shows at the top of the screen to save them.
If your search has mountains of contacts to sift through, you can save the search and reuse it later. This is useful because you don’t have to always input your search filters, they’re ready to go with a click. Adapt also runs CSV or CRM enrichment as a bulk action, so you can simply upload your file or connect your software and wait until it finds everything.
Adapt pricing
The free plan offers 25 email credits and 25 enrichment credits, with the Chrome extension, list building, and the advanced filters available. All automation, advanced data, and integrations are fenced behind the paid plans, as well as phone contacts.
What is the best free ZoomInfo alternative?
As you can see, you don’t need to commit to a pricy ZoomInfo SalesOS plan to get all the leads you need to boost your sales efforts. With these free tools, you can find contact data, send it to your CRM, and enrich it with extra information to make sure you have the best picture possible before reaching out.
All the platforms I’ve explored to write this article are free to try and use. Be sure to sign up for those that catch your eye and take time to experiment with them. But if you don’t have a lot of time and want to score a few quick wins, create a Wiza free account (25 free credits every month) and start prospecting right now.
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