5 Best B2B Contact Databases in 2024

Picture this:

You’re a software salesperson working for a company selling customer relationship management (CRM) solutions. One day, your boss tasks you with expanding the company’s client base in the finance sector. To reach potential clients, you turn to LinkedIn, a platform with over 1 billion users — 67 million of which are companies.

While you can filter contacts based on criteria such as industry, company size, and headquarters location, there’s no way to get the contact information of your target accounts. Sure, you can guess their emails, but the accuracy is touch-and-go at best — and you have no way of getting their phone numbers.

In a situation like this, your best bet is to use a B2B contact database tool. In this article, you’ll learn:

• what a B2B contact database is;
• why it’s important;
• the best B2B contact databases you can use; and
• how these databases stack up against one another.

What Is a B2B Contact Database?

Simply put, a B2B contact database is a repository containing information about business-to-business companies and their key decision-makers.

This database, however, isn’t just a simple list of company names, people, and phone numbers (or emails). The exact details can vary depending on the source and purpose of the database, but they may contain information, such as:

• Company information: Company name, industry or sector, number of employees, location (address, city, and/or country), and website URL. To gather this data efficiently from multiple online sources without getting blocked, using a reliable datacenter proxy is often essential.
• Key decision-makers: Names of key executives and decision-makers, job titles and roles, contact information (email addresses, phone numbers), and LinkedIn profiles.
• Company demographics: Target market or customer demographics, product or service offerings, and years in business.
• Financial data: Revenue figures, financial performance metrics, and funding information (for startups).
• Technological stack: Tech tools and software applications used by the company.
• Links to social media profiles (LinkedIn, Instagram, etc.) and social media engagement metrics.
• Historical interaction data: Previous interactions or engagements with the company and purchase history (if applicable)

B2B contact databases are a valuable resource that helps you tailor your cold outreach efforts to people who are most likely to buy from you. This saves you the time you’d have spent crafting emails or cold-calling people who don’t need your product/service.

Why do you need a B2B contact database?

B2B contact databases don’t just exist for the fun of it. They’re useful for several things including:

• Targeted marketing: B2B contact databases allow you to target your marketing efforts precisely. By segmenting and filtering data based on industry, company size, location, and other criteria, you can tailor your marketing messages to specific audiences, which improves the effectiveness and relevance of your campaigns.
• Lead generation: B2B databases give you access to a wealth of information about potential customers. This makes it easy for your sales teams to identify decision-makers, focus their efforts on high-value prospects, and improve conversion rates.
• Sales prospecting: Because they have access to up-to-date information about potential clients, your sales teams can understand the specific needs of each prospect, customize their pitches, and increase the likelihood of successful sales engagements. Leveraging private equity CRM software can streamline managing these relationships and help track communications effectively.
• Networking and partnerships: B2B contact databases help you identify potential partners, collaborators, or suppliers within your industry. By having comprehensive information about other companies, you can initiate and foster valuable relationships and strategic alliances.
• Data-driven decision-making: Whether it’s industry analysis, market research, or business expansions, having access to accurate and reliable data is essential for making sound business decisions that align with your company’s goals and objectives.

5 Best B2B Contact Databases in 2024

Since LinkedIn is the world’s largest professional network, most, if not all, B2B marketers and salespeople use the platform to pull lead information. Most other independent databases also pull information from LinkedIn, especially company updates and role changes. To help sales teams take advantage of LinkedIn’s extensive data, the platform created its flagship product, LinkedIn Sales Navigator.

What you can do on Sales Navigator depends on your chosen plan, but all plans allow you to access the extended global network and advanced search filters. Sales Navigator also gives you real-time updates and alerts whenever there’s a significant change in a lead of interest (e.g. the company raises funds, a key decision-maker is promoted, etc.)

What Sales Navigator doesn’t provide, however, is a way to export leads. This is because LinkedIn would rather you use their InMail or direct messages for outreach (which requires buying separate credits).

Below we’ll have a look at five B2B contact database tools that can help you build your own repository of accurate contact information, without the limitations that come with using LinkedIn alone:

• Wiza
• Cognism
• UpLead
• Lusha
• Seamless.ai

1. Wiza

Wiza is a B2B contact database that allows you to find 830M+ contacts and leads using filters like name, job title, company, company size, industry, and location, along with real-time verified email addresses and mobile numbers.

Unlike traditional databases that often feature obsolete data, Wiza has a track record of 99% email accuracy, 97% title accuracy, and less than 1% bounce rates. This is possible through its built-in data verification feature that verifies contact information in real-time, so you can be sure you’re not emailing someone who left a company six months ago.

Compared to competitors, Wiza has exceptional global data coverage. It covers up to 97% of prospects listed on LinkedIn. For example, Sales Navigator brings up 196 million prospects in the United States, while Wiza displays 192 million prospects (as well as their accurate contact information).

Wiza Chrome Extension

Wiza also offers a Chrome extension that seamlessly integrates with LinkedIn Sales Navigator and LinkedIn Recruiter — making it the best tool for businesses that want to scale their cold outreach efforts, hire the best talent, and drive new revenue.

Wiza uses advanced software to scour through LinkedIn Sales Navigator’s 800+ million contacts to find relevant profiles, extract and verify emails in real-time, and bulk export lists from LinkedIn.

With this Chrome extension, you can either export contact information directly from a lead’s LinkedIn profile or use Sales Navigator to export up to 2,500 contacts at once to CSV or directly to your CRM.

LinkedIn scraping

Wiza offers over 30 data points, such as job title, revenue, funding, and headcount, which gives you a granular view of your prospects. When combined with the advanced filters in Sales Navigator, Wiza ensures you have more than enough information about your leads to decide which ones to target.

Third-party integrations

Wiza integrates seamlessly with many popular CRM and sales platforms, including HubSpot, Salesforce, Pipedrive, ZohoCRM, Outreach, and more. So when you want to extract data from Wiza, you can send your contact list directly to your CRM platform or sales tools.

Wiza also integrates with Zapier, so if you need integrate Wiza into your workflow you can use this to connect it with 6,000+ available apps.

Customer support

Wiza takes customer support quite seriously. In addition to its blog, it has a knowledge base that contains ample information about getting started, using Wiza Prospect, exporting lists, troubleshooting, integrating Wiza with your CRM, and more.

Wiza also offers email support and live chat, where you get responses from human customer reps within 30 minutes (usually before). For context, I sent a message through the live chat at 11:33 am (ET) and an actual person responded almost immediately.

Pricing

Wiza offers a free plan that allows users to reveal 25 contact details every month at no charge. For the paid plan, Wiza offers four affordable credit-based tiers:

• Micro – $30 per month
• Pro – $50 per month
• Growth – $100 per month
• Custom – $125 per month

You can save 16% by subscribing to the annual plans:

• Micro – $25 per month, billed at $300 per year
• Pro – $42 per month, billed at $500 per year
• Growth – $84 per month, billed at $1,000 per year
• Custom – $105 per month, billed at $1,250 per year

Wiza also offers a custom-built plan for organizations that allow them unlimited prospecting.

Note: One email credit equals one valid email. Risky and unverifiable emails are always free.

What users are saying about Wiza

Wiza has an approval rating of 4.6/5 on G2. Here’s what a customer said about their experience with Wiza in their G2 review:

2. Cognism

Cognism is a sales intelligence platform that provides sales teams with mobile phone numbers and B2B emails of key decision-makers working in companies they want to do business with. This platform manually verifies each number and email to ensure that they’re correct and will connect you to the right person.

Cognism also has a Prospector tool that can help you find buyers who are most likely in need of your product. You get company-level and contextual data, such as hiring, funding, and job join triggers, event data, and technographic data to help give you an edge over your competition and win more business.

One of the best features of Cognism is that it is GDPR-compliant. This platform scans Do Not Call (DNC) lists in multiple European countries and lets you know if your prospects are on them. While Cognism is a great platform to get B2B contact information, some users have complained that some contacts it provides are incorrect or outdated, but this is minimal.

Other features of Cognism include:

• A Chrome extension that helps you tap into Cognism’s database and filter according to your ideal customer profile (ICP);
• Integration with third-party CRM and sales engagement tools including HubSpot, Salesforce, and Outreach;
• Prospecting feature for LinkedIn and LinkedIn Sales Navigator;
• Intent Data to help you identify target accounts actively searching for the solution you provide.

Pricing

Cognism’s pricing plans are tailored to your business needs and are available on request.

3. UpLead

UpLead is a B2B database that helps users build prospecting lists filled with accurate data, high-quality leads, and great-fit buyers in real-time. This platform has a Prospector that gives you access to “155+ million contacts with 95% data accuracy”. With this feature, you get ~40 search filters to pore through these contacts to reveal companies that match your ICP.

Once you find a viable lead, UpLead helps you get the contact’s email and phone numbers (mobile and direct dial). The platform’s real-time email verification feature ensures that the emails you extract are accurate, after which you can export them to your CRM.

There’s also the Intent Data feature that helps you connect with companies that are actively looking to buy your offering. This way, you can prioritize and approach them at the right time, with the right message.

UpLead also offers a Chrome browser extension that helps you find prospect information by visiting their website or LinkedIn profile. Several users, however, have noted in G2 that UpLead mixes up the position or employment of some contacts, especially if they work in small companies.

Other features of UpLead include:

• Full access to UpLead’s API to prospect, enrich, and build custom integrations and solutions;
• Third-party integrations to CRM and sales tools including Salesloft, Outreach, Lemlist, Copper, Reply.io, Mailshake, Woodpecker, and more;
• Competitor Intelligence, which gives you access to actionable information about your competitors;
• A dedicated success manager to help you through any issues you may encounter.

Pricing

UpLead offers a 7-day free trial plan with 5 credits and access to verified emails, mobile phone numbers, and the Chrome extension. The paid monthly plans include:

• Essentials – $99/month
• Plus – $199/month
• Professional – a custom-built plan for organizations (with access to all UpLead’s features)

The paid annual plans include:

• Essentials – $74/month (billed annually)
• Plus – $149/month (billed annually)
• Professional – a custom-built plan for organizations (with access to all UpLead’s features)

While this is somewhat expensive, UpLead allows you to not pay for unverified data or data you don’t download.

4. Lusha

Lusha is a B2B database tool that helps you curate accurate B2B contact and company data so you can sell more products. This tool gives you access to 100+ million business profiles, 50 million direct dials, and effective filters so you can easily build a prospecting list of up to 1,000 contacts at once.

Lusha’s Intent Data shows you a company’s likelihood to buy your product based on their behavioral signs. There’s also a technology filter that allows you to target companies based on their tech stack — and you can set up alerts so you get notifications whenever your prospects change jobs.

When you find your target accounts, Lusha pulls up their accurate emails, work numbers, and direct dials in seconds. In one click, you can export your detailed list of leads to your CRM.

Just like Cognism, Lusha is fully compliant with GDPR and CCPA, and is reportedly the only sales intelligence platform that’s accredited under ISO 27701, the highest international privacy standard that exists. Its 7-step data verification system (Lusha’s 7-Trust Filters™) ensures that you get fully compliant data every time.

However, the majority of Lusha’s features — such as bulk prospecting of up to 1,000 contacts at once, intent and job change signals, and CRM integration and enrichment — are only available on the Enterprise plan, which can be expensive.

Other features of Lusha include: 

• Basic Chrome extension to reveal contact information on LinkedIn, Salesforce, Gmail, and company websites;
• Email feature that allows you to deliver personalized email sequences to segmented contact lists;
• Third-party integration to CRM tools like Salesforce, HubSpot, Pipedrive, Bullhorn, MS Dynamics, and more;
• Access to the Lusha API to build custom prospecting and enrichment solutions for your business.

Pricing

Lusha offers a free plan with 5 credits per user to test drive the product. The paid monthly plans include:

• Pro – $39/user/month
• Premium – $69/user/month
• Scale – a custom-built plan that allows you to build lists with unlimited contacts

You can save 25% with the annual plans, which include:

• Pro – $29/user/month
• Premium – $51/user/month
• Scale – a custom-built plan that allows you to build lists with unlimited contacts

5. Seamless.ai

Seamless.ai is an AI-powered sales software that helps you find the verified emails, cell phone numbers, and direct dials of key decision-makers in companies you’re targeting.

With Seamless.ai’s Buyer Intent Data feature, you get 12,000+ intent signals that show you which leads are most ready to buy your product. This way, you can build prospecting lists filled with the hottest leads in minutes.

This tool also has an enrichment feature that keeps your B2B database up-to-date, no matter where you host. It improves thin data by fixing missing contact and company information, so you can identify your target accounts, shorten your sales cycle, and close more deals.

Other features of Seamless.ai include:

• Writer, an AI-based tool that helps you write sales and marketing scripts/copy in seconds;
• Autopilot feature that allows you to automate your prospecting and list-building efforts;
• Seamless (get it?) integrations with other sales platforms including, HubSpot, Outreach, Salesforce, and LinkedIn Sales Navigator.

Pricing

Seamless.ai offers a free plan with 50 credits. You have to contact sales to get the paid plans custom-made based on your business needs.

What is the best B2B contact database?

By now, you probably have an idea of which B2B contact database tool will work for your business, but below is a table that scores each product based on certain factors like UI/UX, data accuracy, product features, pricing, and customer support.

Hopefully, this gives you a bird’s-eye view of each product so you can make an informed decision.

	Wiza	Cognism	UpLead	Lusha	Seamless.ai
UI/UX	4.8/5	4.8/5	4.7/5	4.8/5	4.7/5
Data accuracy	5/5	4.8/5	4.6/5	4.4/5	4.6/5
Product features	4.6/5	4.7/5	4.5/5	4.4/5	4.3/5
Pricing	4.6/5	4.4/5	4.3/5	4.4/5	4.5/5
Customer support	4.9/5	4.7/5	4.4/5	4.4/5	4.4/5

Generate more revenue by using a B2B contact database

Spending a ton of time on repetitive tasks like manual sales prospecting can prevent salespeople from reaching their potential in terms of leads generated, deals closed, and new revenue. That’s why B2B contact database tools exist — to automatically help sales teams generate and verify the contact information and company data of target accounts in minutes, so they can spend their time closing deals.

Of the five B2B contact database tools we discussed above, Wiza is the best option. You may think we’re biased (and you may be right!), but here are the facts: it offers the largest contact database with the highest quality data, most popular CRM integrations, and great customer support.

Wiza’s Chrome extension also integrates seamlessly with LinkedIn (Sales Navigator and Recruiter), which makes it easy to build both prospecting and talent lists from these platforms. Want to explore Wiza further? Sign up for the free plan today.