The 6 Best Free B2B Contact Databases in 2024

As a B2B company, the key to closing deals and hitting quotas is rooted in effective prospecting. 

There are, however, millions of companies in the world and it can be hard to manually figure out which companies will benefit from your product.

Even when you do find some viable leads, getting the contact info for their key decision-makers isn’t a walk in the park. Even when you get some emails, there’s no guarantee that they’re correct or that the person will respond. 

Fortunately, B2B contact database tools exist; they can help you build a treasure trove of potential clients, including the names, roles, and accurate contact information of their key decision-makers.

In this article, you’ll learn what a B2B contact database is as well as the best free B2B contact databases in 2024. 

What is a B2B contact database? 

The main goal of B2B marketers and salespeople is to convert leads into paying customers.

The first step is to generate leads; in this case, these are businesses that are most likely to purchase your product. The success of your campaign, however, doesn’t depend on how many leads you generate. What matters is the quality of the data you’ve collected on these leads. 

That’s where B2B contact databases come into play. 

A B2B (business-to-business) database is a collection of information about businesses, organizations, and key decision-makers within those entities. It includes details such as company names, industry classifications, contact information for decision-makers, and other relevant data. 

Consider a scenario where Jason, a salesperson for a software development company is tasked with expanding the client base in the health sector. His goal is to reach out to decision-makers in various health-centered institutions to promote the company’s custom software solutions. 

In this situation, Jason can use a B2B contact database specifically tailored for the health industry to: 

• Identify target companies. The database allows Jason to identify health companies that match his target criteria, such as size, location, and specific industry focus. 
• Access decision-maker information. The database provides detailed information about key decision-makers within these health institutions, including their names, job titles, and contact details. 
• Personalize cold outreach. Armed with accurate and up-to-date information from the B2B contact database, Jason can craft tailored messages addressing the specific needs and challenges that each target company is facing. 
• Efficient prospecting. Instead of blindly reaching out to generic contacts who may or may not be interested in his offer, Jason can focus his efforts on the individuals most likely to influence purchasing decisions in companies that need the product. This increases Jason’s chances of getting favorable responses and closing more deals in a shorter period. 
• Build relationships. The B2B contact database provides insights into a company’s background and decision-makers’ interests. This information allows Jason to initiate conversations that resonate with potential customers/clients. 

What does a B2B contact database contain? 

Despite the name, a B2B contact database doesn’t only contain the contact information of key individuals in target companies. The information a database contains often varies depending on its purpose, but here are the common types of information they contain: 

• The target company’s name, industry or sector, number of employees, revenue, location (address, city, country), and website URL. 
• The names of key executives, job titles, contact information (email addresses and phone numbers), and LinkedIn profiles. 
• The company’s target market or ideal customer profile (ICP), product or service offerings, and years in business. 
• The company’s revenue figures, financial performance metrics, and funding history.
• Links to the company’s social media profiles and social media engagement metrics.
• The technological stack and software applications used by the company. 
• Previous interactions with the company, including purchase history. 
• Market trends and analysis, as well as industry-specific news and updates.
• Information relating to the target company’s online behavior that signals their intention and readiness to buy your offer (otherwise known as intent data).

What to look for when choosing a B2B contact database tool

With its 1 billion members, 67 million of which are companies, LinkedIn is arguably the most popular professional network in the world right now.

So it’s no surprise that most B2B salespeople turn to the platform to find viable companies to target.

In fact, LinkedIn made a specialized sales platform called Sales Navigator, that makes it easier for salespeople to prospect, build, and maintain relationships with their buyers at scale. 

There are two problems, though: One, LinkedIn Sales Navigator doesn’t provide the contact information for key decision-makers within target companies.

This is because you’re meant to use LinkedIn’s Direct Messages feature to reach out to them. Two, Sales Navigator doesn’t allow you to export a list of your target companies to your customer relationship management (CRM) tool. 

Thankfully, using a B2B contact database tool is a quick fix to both of these issues.

However, there are tons of database tools on the market right now and you need to know what to look out for before making a choice. Here are five factors you should consider when choosing a B2B contact database tool: 

• Data accuracy and quality. The last thing you want is to have a database filled with outdated emails, inoperative phone numbers, and invalid job titles. So when choosing a B2B contact database tool, look for one that has verification features to ensure that the contact information it provides is accurate and reliable. 
• Industry coverage. Your chances of finding the right target companies increase significantly if the tool you choose can pull data across industries, sectors, and geographic locations. It’s why B2B salespeople generally love LinkedIn Sales Navigator; getting access to over 800 million companies and individuals is no joke. 
• Customization and filtering options. To get companies that most closely match your criteria, you have to get granular. So the B2B contact database tool you use should allow you to customize and filter data based on specific criteria such as industry, company size, and job titles to support more effective rfp management.
• Integration with CRM systems. Since Sales Navigator doesn’t allow users to export contacts, you’ll need a tool that seamlessly integrates with your CRM system, so you can move your contact list right into it. 
• User-friendly interface. What good is a tool if you can’t use it? When choosing a B2B contact database tool, ensure that it has a user-friendly interface and clear functionalities that you can navigate easily. 
• Pricing structure. Some B2B contact databases are cheap while others are expensive. So before choosing one, understand the pricing model of the tool, whether it’s based on subscription, usage, or other factors. Also, consider your budget and the value the tool can bring to your business to decide if it’s worth the investment. Simple cost regulation can help you keep expenses predictable and avoid unexpected charges as your usage grows.
• Scalability. If you’re a small, but fast-growing company, you’ll need a database tool that can scale with your business as it grows. So ensure that the tool you choose can handle an increasing volume of data and contacts.
• Compliance with data privacy regulations. Since B2B contact database tools sometimes provide the personal information of key decision-makers, confirm that the tool you choose complies with data privacy regulations, such as GDPR or other relevant regional laws to avoid legal complications. 
• Customer support and training. If you’re new to database tools and/or you’re not tech-savvy, check the level of customer support provided by the tools vendor. Look for tools that offer training resources and responsive support to address any issues or queries you may have. 

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The 6 Best free B2B contact databases in 2024

The best way to ensure that you’re choosing a B2B contact database tool that is right for your needs is to sign up for its free plan or trial.

Now, a demo is great, but getting access to the tool and seeing what it has to offer for yourself is a foolproof way to ensure that it has everything your business needs. 

Below, we’ll examine five best free B2B contact databases that offer free plans and what they entail. 

1. Wiza | Best free B2B contact database for finding verified email addresses

Wiza is a free B2B contact database that allows you to scour through 830+ million contacts to find target companies and leads for your business.

Wiza allows you to find individual decision-makers through filters like name, job title, location, and school. For businesses, the filters include company name, headquarters location, industry, headcount, and year founded. 

When you find the key executive in a target business, Wiza automatically generates and verifies their contact information in real time, including their email addresses and phone numbers. This ensures that your prospecting list is populated with accurate and up-to-date information. 

Unlike legacy B2B databases that often feature outdated data, Wiza boasts a 99% email accuracy, 97% title accuracy, and less than 1% bounce rates, so you can rest assured that the decision-makers in target companies will receive your message when you reach out to them. 

Wiza also has unparalleled global data coverage, bringing up data of up to 97% of companies and individuals listed on LinkedIn. For example, Sales Navigator generates 196 million prospects in the United States alone, while Wiza covers 192 million prospects (after filtering out outdated information).

Wiza Chrome extension

If you’d like to use LinkedIn to prospect both leads and talent for your company, download Wiza’s Chrome extension, which integrates seamlessly with both Sales Navigator and Recruiter. With the help of the robust filters on these platforms, you can find your target and use the Wiza extension to extract and verify their emails and phone numbers in real time.

This Chrome extension also makes it easy for you to export individual contact information directly for the lead’s LinkedIn profile or use Sales Navigator to export up to 2,500 contacts directly to your CRM (or to CSV).

Unlike some tools on this list, Wiza’s Chrome extension only integrates with LinkedIn, which may be a bummer for salespeople who like to prospect through Salesforce, Gmail, and company websites. However, LinkedIn is the largest professional network in the world and, by extension, contains the most data for prospecting and generating leads. 

LinkedIn scraping with Wiza

If you’re using LinkedIn to prospect, Wiza offers 30+ data points, including job title, funding, headcount, and revenue. Combined with the robust filters in Sales Navigator and Recruiter, you’ll get detailed and fine-grained information about your leads, so you’ll know which ones to focus on. 

Wiza third-party integrations

Besides LinkedIn’s tools, Wiza also integrated directly with popular CRM and sales platforms, including Salesforce, HubSpot, Outreach, Pipedrive, and Gmail. This allows you to bulk export contact information directly into your CRM system or sales tools. 

Wiza also integrates with Zapier, so you can connect Wiza to any of the 7,000+ available apps that Zapier gives you access to.

Wiza customer support 

Wiza is dedicated to providing the best customer support for its users. Wiza’s blog, as well as its knowledge base, are great places to learn how to get started with the tool, export lists, integrate Wiza with your CRM tool, troubleshoot, and more. 

Wiza also offers email support and a live chat on the website, where a human customer rep answers you within a few minutes. When I tried it, they answered almost immediately. 

Wiza pricing

Wiza offers a free plan that allows you to find and verify 25 contact details (20 emails and 5 phone numbers) every month at no charge. With the free plan, you can download Wiza’s Chrome extension, reveal contact information on LinkedIn, and connect your CRM — which is a feature that is usually reserved for paid plans in most other database tools. 

Wiza’s credit-based paid plans include: 

• Micro – $30 per month
• Pro – $50 per month
• Growth – $100 per month
• Custom – $125 per month

You can save 16% by subscribing to the annual plans:

• Micro – $25 per month, billed at $300 per year
• Pro – $42 per month, billed at $500 per year
• Growth – $84 per month, billed at $1,000 per year
• Custom – $105 per month, billed at $1,250 per year

Wiza also offers a custom-built plan for organizations that allow them unlimited prospecting.

Note: One email credit equals one valid email. Wiza doesn’t charge you for risky and unverifiable emails. 

Wiza reviews

Here’s a G2 review that encompasses what it’s like to use Wiza for your sales prospecting: 

2. BookYourData | Best free B2B contact database for searching by industry

BookYourData is a leading B2B contact database company that provides access to over 250 million verified business profiles across 200+ countries. The platform offers real-time prospecting, data enrichment, and instant access to high-quality leads for sales and marketing purposes. With a 97% accuracy guarantee, real-time email verification, and a pay-as-you-go model without subscriptions, Bookyourdata aims to simplify the process of acquiring reliable business contact data. 

The company’s database includes comprehensive information such as direct email addresses, job titles, company details, and over 100 data points per contact. 

Recognized as a top sales intelligence tool, Bookyourdata serves major clients like IBM, Microsoft, and Amazon, while also catering to startups and small businesses with its affordable pricing and user-friendly interface.

Some key features of BookYourData include:

• Extensive Data Access: Over 250 million direct contacts with more than 100 data points available per lead.
• Real-Time Email Verification: Ensures accurate and deliverable leads, enhancing campaign effectiveness.
• Flexible Pay-As-You-Go Model: Users only pay for the credits they need, eliminating subscription fees.
• Volume Discounts: Cost per contact decreases as more credits are purchased, making it economical for larger needs.
• GDPR Compliance: All data adheres to privacy regulations, ensuring secure use.
• User-Friendly Interface: Easy filtering options for targeted lead generation based on specific criteria.

BookYourData pricing

In BookYourData, credits never expire, allowing users to utilize them at their convenience.

• 10 free credits available upon sign-up for new users
• 500 leads for $219 ($0.44 per contact)
• 1,000 leads for $359 ($0.36 per contact)
• 5,000 leads for $1,199 ($0.24 per contact)

3. Kaspr | Best free B2B contact database for GDPR and CCPA compliance

Kaspr is a free tool that helps individuals and small teams retrieve B2B contact information from LinkedIn Sales Navigator, Recruiter Lite, groups, posts, and more. 

With Kaspr’s Chrome extension, you can filter through its database of over 500 million email addresses and phone numbers to find target companies for your business. Once you find a person you’d like to reach out to, Kaspr generates and verifies their contact information for you in real time. 

You can build your prospecting lists within Kaspr and export them to CSV or directly to your CRM tool when you’re done. Kaspr also aligns with GDPR and CCPA statutes, so you can be sure you’re not breaking any laws during the prospecting process. 

While the data Kaspr generates is often accurate, some users have complained that the tool generates limited (and sometimes, incorrect) information about decision-makers working in small companies. 

Some key features of Kaspr include: 

• Automation of LinkedIn outreach, including connection requests, follow-up messages, emails, and cold calls; 
• Lead management within Kaspr’s intuitive dashboard;
• Tracking the results of LinkedIn workflow and generating stats on how much data Kaspr has provided;
• Integration with third-party CRMs and sales platforms, including Salesforce, HubSpot, Pipedrive, Aircall, and more.

Kaspr pricing

Kaspr’s free plan provides unlimited email credits, 5 phone credits, 5 direct email credits, and 10 export credits. You also get access to its LinkedIn Chrome extension, third-party integrations, and basic API access. 

Kaspr’s paid plans are somewhat expensive, though. The monthly plans are: 

• Starter – $65/month/user 
• Business – $99/month/user
• Organization – $99/month/user (but you must purchase for 5 users)

You can save 25% on the annual plans: 

• Starter – $49/month/user 
• Business – $79/month/user
• Organization – $99/month/user (but you must purchase for 5 users)

4. Seamless.ai | Best free B2B contact database for AI lovers

Seamless.ai is a free sales intelligence software that uses multiple AI-powered data points to crawl through the internet in real time, pulling and verifying the contact information (emails, cell phones, and direct dials) of your ideal targets. This allows you to build comprehensive prospecting lists filled with people and companies that are most likely to buy your product.

Seamless.ai also has a Chrome extension that integrates well with LinkedIn, Salesforce, Gmail, and other websites. With this extension, you can pull and verify contact info from these sources and export them into your CRM solution in a few clicks. This tool also gives you A.I. recommendations of prospective buyers so you can proactively reach out to them.

While most users love Seamless.ai, some have noted that they’ve experienced up to 20 percent bounce rates on the emails Seamless.ai provided and the tool couldn’t find companies that used a specific tech stack. 

Some key features of Seamless.ai include: 

• Writer, a premium AI-based tool that whips up sales and marketing copy for you in seconds;
• An autopilot feature that allows you to automate your prospecting efforts;
• Third-party integrations with CRMs and sales platforms including HubSpot, Sales Navigator, Outreach, and Salesforce;
• 12,000+ intent signals that show you how likely a lead is to buy your product;
• Different customer support methods, including a knowledge base, email support, training webinars, live chat support, phone support, and a dedicated success manager.

Seamless.ai pricing

Seamless.ai’s free plan gives you 50 credits, which you can use to unveil verified email addresses and phone numbers, with each one taking up a credit. There’s also a self-serve knowledgebase and email support in case you need help.

You have to contact Seamless.ai’s sales team to get the paid plans custom-made based on your business needs.

5. Lusha | Best free B2B contact database for leveraging intent data

Lusha is a free, GDPR- and CCPA-compliant database with filters that you can use to build out a prospecting list of up to 1,000 prospects at a go. This tool shows you a company’s likelihood to buy (intent data) based on their behavioral signals so you can decide whether to target them or not. 

When you find companies you want to target, you can use Lusha to find the key decision-makers and pull their accurate emails, phone numbers, and direct dials in seconds. Lusha’s Chrome extension makes it easier for you to get this information from platforms like LinkedIn, Salesforce or any company website. 

After building out your prospect list with Lusha, you can export it into your CRM and put your workflows on autopilot. 

Some key features of Lusha include: 

• An email feature that allows users to send personalized email sequences to segmented contact lists;
• Access to Lusha’s API to build custom prospecting and enrichment solutions; 
• Third-party integration to tools like HubSpot, Salesforce, Bullhorn, and MS Dynamics;
• Basic usage analytics that break down the credits used by each team member. 

Lusha pricing 

Lusha’s free plan offers you 5 credits, which may not seem like much, but you’ll be able to use it to reveal the email addresses and direct phone numbers of target decision-makers. You’ll also get access to Lusha’s Chrome extension and email sequencing feature. 

Lusha’s monthly paid plans include: 

• Pro – $39/user/month
• Premium – $69/user/month
• Scale – a custom plan that gives you access to unlimited contacts

You can save 25% with the annual plans, which include:

• Pro – $29/user/month
• Premium – $51/user/month
• Scale – a custom plan that gives you access to unlimited contacts 

6. UpLead | Best free B2B contact database for third-party integration support

UpLead is a free B2B contact database tool that helps you build prospecting lists filled with accurate, up-to-date information about your target companies. 

This tool has 50+ search filters that help you uncover contacts and companies that match your ideal customer profile (ICP). It also promises a “95% data accuracy” courtesy of its built-in verification feature that verifies emails and phone numbers in real time to ensure that they’re correct. 

UpLead also has an intent data feature that helps you find customers who are actively searching for your solution. This way, you can speak with buyers who intend to purchase, before your competitors do. When you’re done building out your prospect list, UpLead allows you to export it into your CRM, where you can enrich the data over time. 

Some key features of UpLead include: 

• Competitor Intelligence, which shows you information about your competitors;
• Access to UpLead’s API to prospect and build custom integrations and solutions;
• Third-party integration to CRM and sales tools, including Copper, Mailshake, Lemlist, Outreach, Reply.io, Salesloft, and Woodpecker;
• Different customer support methods including an onboarding specialist, priority phone support, and a dedicated success manager.

UpLead pricing

UpLead offers a 7-day free trial plan with 5 credits that allows you to test-run the product and see if it’s right for your needs. This plan gives you access to UpLead’s Chrome extension and allows you to verify email addresses and phone numbers. There’s no CRM integration during this free trial. 

UpLead’s paid monthly plans include: 

• Essentials – $99/month
• Plus – $199/month
• Professional – a custom plan for organizations (with access to all UpLead’s features)

The paid annual plans include:

• Essentials – $74/month (billed annually)
• Plus – $149/month (billed annually)
• Professional – a custom plan for organizations (with access to all UpLead’s features)

This is pricey in my opinion, but UpLead doesn’t charge for unverified data or data you don’t download.

Choose the best free B2B contact database tool for your business

And that’s a wrap! 

Hopefully, this article gives you a bird’s-eye view of each of these tools and everything you can accomplish with their free plans (or trials). While all five tools are some of the best free B2B contact databases in the market right now, Wiza’s the go-to tool if you want access to a massive contact database (the largest, actually) with the most accurate contact information.  

In addition to its track record of 99% email accuracy (and <1% bounce rates), Wiza also has an intuitive user interface and allows you to build a list of up to 2,500 contacts at once—which is more than enough to start your cold outreach efforts. The Chrome extension, which integrates seamlessly with LinkedIn Sales Navigator and Recruiter, makes it easier for you to build prospecting and talent lists from LinkedIn, which you can export to your CRM.

Want to test-drive Wiza? Sign up for the free plan today.