Cracking the code to the LinkedIn Algorithm in 2023

LinkedIn is hands-down the ultimate platform for professionals, offering a unique blend of networking, knowledge sharing, and outreach. With nearly a billion active members on the platform, having a strong LinkedIn presence can be one of the most powerful ways to organically drive success for your business.

Anyone can post content, but what’s important is to take advantage of LinkedIn’s algorithm to maximize reach. So how does the LinkedIn algorithm work? How has the LinkedIn algorithm changed from 2022 to 2023? LinkedIn updates it’s algorithm constantly, and you must stay ahead of the curve for any success.

LinkedIn Content Matters: What to Post on LinkedIn

When you upload a post, LinkedIn’s AI rapidly scans and categorizes it into one of three buckets:

1. Spam: This includes content with profanity, inappropriate images, excessive tagging (especially tagging influencers unlikely to respond), and other practices that may come across as spammy.
2. Low Quality: This category captures posts with bulky paragraphs, external links in captions, overuse of hashtags (more than five, in fact), and excessive tagging of individuals who are unlikely to engage promptly.
3. Clear or High Quality: This is where you want your content to be. Such content is easy to digest, engages the audience, doesn’t indulge in spammy practices, and often ends with compelling CTAs or questions.

LinkedIn, being a professional network, does not promote overtly sales-driven posts. Instead, the focus should be on adding value and keeping users engaged on the platform.

LinkedIn Engagement and Interaction

LinkedIn values early user interaction and engagement immensely. By exposing new content to a subset of your audience initially, the platform evaluates the first wave of responses. The feedback in these critical early hours is pivotal in deciding the broader reach of the content.

Wiza’s Strategy for early LinkedIn Engagement: To bolster early engagement, it’s beneficial to have a strategy in place. At Wiza, for instance, we share the LinkedIn post link in our team’s Slack channel. This internal promotion ensures prompt likes and comments from the team, amplifying the post’s initial traction. Such a boost in early engagement can significantly increase the visibility and reach of the content.

Different types of interactions are more valuable to the success of your post — with shares, especially those accompanied by captions, being the very best. Given the platform’s preference for engagement, finding LinkedIn engagement and content strategies that can secure immediate interaction is a game-changer.

LinkedIn Content Scoring: Keep Viewers Engaged

LinkedIn observes the time users allocate to your post, also known as “dwell time”. Posts that suggest users to explore further, typically indicated by clicks on “see more”, indicates a strong user engagement.

As a LinkedIn post gets attention, it undergoes scoring based on various factors — engagement, author’s history, past performance, and alignment with LinkedIn’s values.

Profile Indexing and Author Stickiness

LinkedIn’s goal is to synchronize users based on shared expertise. While content is essential, LinkedIn’s evaluation of you as a user also matters, including your activity rate, the type of content you interact with, your responsiveness, and more.

Generally, try to stay active and engaged within the niche you are going for, and be patient! It may take a bit of time to get properly indexed and matched with your target audience.

How to Go Viral on LinkedIn

Momentum is key to a viral LinkedIn post.

Human editors at LinkedIn look at top-performing content. Posts resonating with LinkedIn’s core themes — professional growth, hiring, and current industry trends — often get promoted and end up going viral.

Best Times to Post on LinkedIn

To maximize your LinkedIn reach, it’s not just about what to post on LinkedIn, but also when to post on LinkedIn. What is the best day to post on LinkedIn?

Generally, the best days and times to post on LinkedIn are during weekdays, especially Tuesday through Thursday, between 8-10 am and 4-6 pm local time.

These windows often align with professionals’ active hours, ensuring your content gets the attention it deserves.

Amplify Your LinkedIn Outreach with Wiza

Mastering the LinkedIn algorithm is great, but coupling it with tools like Wiza can transform your networking endeavors. Wiza is a LinkedIn prospecting tool, which allows users to get emails from LinkedIn profiles, helping to facilitate deeper connections and take interactions beyond LinkedIn

To sum up, mastering the LinkedIn algorithm, complemented by tools like Wiza, can set you on a trajectory of unrivaled growth on the platform. Dive in, stay engaged, and let your content shine!