← Blog 💵 Sales

Best Prospecting Tool: Lusha vs. RocketReach vs. Wiza

You’re here because you want to make the best choice for your sales prospecting platform in 2024. And you don’t want to waste a ton of time trying to figure out whether you should choose Lusha vs. RocketReach or RocketReach vs. Wiza…

Don’t worry – by the time you’re done reading this, you’ll have a good overview of all three platforms.

Stay tuned to learn how each platform is unique, as well as the pros and cons of each, so you can make your choice and get to work.

Let’s get started.

Lusha vs. RocketReach vs. Wiza – what you need to know

Lusha vs. RocketReach vs. Wiza at a glance
- Wiza – best overall for accuracy of data, ease of use, and value
- Lusha – best for simple sales prospecting and list-building
- RocketReach – best for leveraging intent data and AI-powered recommendations
Comparing data and accuracy – a brief look at data accuracy
Comparing pricing and value – how does the pricing stack up?
Lusha vs. RocketReach vs. Wiza – which should you choose?

Lusha vs. RocketReach vs. Wiza at a glance

If you’re low on time, we get it. Sales prospecting takes a lot of work. Check out the end of the article for a handy chart that breaks everything down in pretty simple terms.

Wiza is our platform, but we don’t mind saying that there are a few key factors that set it apart from the competition. For example, all of Wiza’s data is sourced ethically and validated in real time. You don’t have to worry about emails bouncing because they’re verified ahead of time via live SMTP verification. If you value good data, ease of use, and affordability, Wiza is a solid choice.

Lusha stands out among reviewers because of its simplicity. Its email database is fairly reliable, but more than a few users have pointed out that they had trouble integrating with other platforms. This platform is also pretty well-priced.

As for RocketReach, it is the most expensive of the three options at the moment. But that added cost does bring with it some cool features, like intent data (information on prospect intentions that you can leverage) and the use of AI.

That being said, if you want to have a more detailed look at all three platforms, we’ll dive right into that below.

Best sales intelligence platform overall for data accuracy, value, and ease of use

Wiza

Wiza overview

Wiza is ideal if you’re tired of working with platforms that promise highly accurate data but fail to deliver. With Wiza, it’s easy to pull prospect information directly from LinkedIn, which houses the most accurate and thorough social platform for employment information.

Trusted by over 30,000 businesses like Slack, Microsoft, and SalesForce, Wiza stands out not just for its ability to verify data in real-time, but also for its ability to verify email addresses. With this functionality, you don’t have to worry about sending more emails that bounce, wasting your time and negatively impacting your domain reputation.

With its simple Chrome extension, Wiza gives you the power to pull, verify, and enrich contact information (with up to 30+ data points) with just a few clicks. Plus, it integrates with most major CRMs and, for those it doesn’t connect to, you have the option of using Wiza’s Zapier integration.

Wiza features

1. Build your lists with high-quality data

When data is everything, you want to make sure you’re only getting the highest quality, or else it isn’t worth the investment. With Wiza, you can know that the priority is always the quality of its data. All of it is ethically sourced and verified in real-time, which gives the platform a significant edge over its competitors.

And finding your potential leads is as straightforward as registering for free, downloading the Chrome extension, and finding the LinkedIn profile of your choosing.

You can use the buttons that the Wiza extension places directly in the LinkedIn overlay – “Find email & phone” or “Find email,” depending on what information you need.

Find email and phone button on LinkedIn with Wiza's Chrome extension

You can also view the profile in the Wiza Chrome extension sidebar with the “View contact in plugin” button, which opens up a menu like the one below. Here, you’ll get more detailed company information and, after you’ve revealed the email address, you can save the contact to your lists.

2. List building

Want to build a list of segmented leads? With Wiza, it’s easy – just navigate to “Lists” once you’ve logged into Wiza, and there you can create or edit your lead lists as you see fit. This is also where you can import leads from an existing CSV with just a few clicks.

3. Sync your list with your CRM

Or maybe you want to synchronize Wiza with your CRM to improve your workflow efficiency. Currently, WIza has native integrations with the following platforms (with more in the works):

Pipedrive
Zapier
Zoho
Salesforce
Hubspot
Outreach
SalesLoft

Don’t worry if your platform of choice isn’t here, as you can use Wiza’s Zapier integration to create a custom integration.

Wiza pros

1. Best-in-class data quality

Not only is Wiza’s dataset comprehensive, it’s also ethically sourced. What does that mean? All of the data comes from sources that respect data privacy and security, which is especially important as regulations surrounding them are getting more serious and prevalent over time.

Data is the most important factor when it comes to all of these different platforms, so it’s important to keep in mind that if you aren’t getting the highest quality data for prospecting, then you’re diving in with your hands tied.

2. User-friendly interface

Of course, you can have a solution with great data but a poor or overwhelming interface that’s difficult to use. Most users note Wiza as being very easy to use with a simple and intuitive interface, which is important for getting the most out of the prospecting platform you choose.

Wiza cons

1. The LinkedIn limitation

Wiza is built to integrate with LinkedIn, so while other platforms can pull information from different sites, Wiza only works with LinkedIn. However, this is intentional, as LinkedIn has the largest user base of any social professional networking platform and is the most accurate source of user employment information, such as “company” and “job title.”

2. Native integrations are limited

Wiza has native integrations with Salesforce, PipeDrive, HubSpot, and OutReach, but some users have noted that their CRM doesn’t readily integrate. Currently, there are several more integrations in progress, but you also have the option to create a custom integration with Zapier, at an additional cost.

Wiza pricing

Wiza’s pricing is about as simple as it gets and you don’t have to use credits for risky emails. Here are Wiza’s three paid pricing plans:

Micro – great for occasional prospecting
- $30/ user/ month
- 75 email credits ($0.15 per extra)
  - Risky emails are always free
  - $0.35 per phone credit
  - Credits rollover
  - CRM integration
Pro – for growing sales teams
- $50/ user/ month
- 250 email credits ($0.15 per extra)
  - Risky emails are always free
  - $0.35 per phone credit
  - Credits rollover
  - CRM integration
  - Free scraping mode
  - Team analytics
Growth – perfect for fast growth
- $100/ user/ month
- 750 email credits ($0.15 per extra)
  - Risky emails are always free
  - $0.35 per phone credit
  - Credits rollover
  - CRM integration
  - Free scraping mode
  - Team analytics
  - Queue unlimited jobs

If you’re looking for something with a higher volume of credits, you can contact Wiza’s sales team for a custom quote.

Wiza – the best choice for high data accuracy and value

Wiza’s ease of use and superior dataset firmly set it above similar competitors, especially when data is crucial. As many users have pointed out, Wiza is the smart choice for anybody who values working with reliable prospect data at an accessible, affordable price.

If you’re ready to get started today, you can sign up for your free account and get 20 email credits free.

Best platform for simple sales prospecting

Lusha

Lusha overview

Lusha is a prospecting platform that helps you reach targeted decision-makers so you can close more deals. The platform is built around high-quality data so that you can prospect better, and find more qualified leads.

Lusha’s user-friendly interface provides a great option for those interested in drilling down into highly granular prospect contact data, even including buyer intent, company revenue, and so on to help you search smarter. Plus, you don’t need a credit card to get started, so it’s easy to sign up and give the platform a try before making any commitments.

Lusha features

1. Targeted prospect data

Lusha is good at providing a lot of data points for the prospects and companies you’ll be searching, including:

Revenue
Company location
Contact phone
Contact email
No. of employees
Country code
Title
Seniority
Industry tags
Department

2. Chrome extension

With Lusha’s easy-to-use Chrome extension, you can access its database from directly within the LinkedIn profile you’re visiting. That way, you won’t have to constantly switch between tabs, and you can prospect more efficiently with the added benefit of being able to see LinkedIn’s data at the same time.

3. Seamless integrations

If you use a CRM or two as part of your workflow, Lusha can seamlessly integrate with many major solutions including HubSpot, SalesForce, and Outreach, to name a few.

Lusha pros

1. Lusha is easy to use

It doesn’t really matter how good a platform’s data is if it isn’t also easy to use. Thankfully, this is one of Lusha’s greatest qualities – it’s easy to sign up, start a search, or download the Chrome extension, and hop right into finding prospects. If ease of use is important to you, Lusha is worth checking out.

2. Lusha has decent email info

As we’ll discuss below, the phone numbers in Lusha’s database can be somewhat lacking but their email info is pretty good. Users note in their reviews that Lusha stands out for its ability to generally find email addresses for the people they want to reach, so this is a good point to keep in mind if you’re considering Lusha for building lists for email outreach.

Lusha cons

1. Lusha could improve phone numbers

If your firm is primarily focused on email outreach, this won’t be an issue. But if you want to reach target prospects by phone, Lusha is not the strongest platform in this category. Users have pointed out that phone data is either bad or simply not there at all for the targets they’re attempting to contact.

2. Lusha has some integration issues

This may be a minor issue, but across a few reviews, users have brought attention to troubles with integrations. For some, it was trouble integrating with SalesForce or the fact that you can’t export Sales Navigator lists like you can with Wiza.

Lusha pricing

Free
- $0
- 5 credits
Pro
- $29/ user/ month (billed annually)
- 480 email credits
Premium
- $79/ user/ month (billed annually)
- 960 credits
Scale
- Unlimited contacts
- Contact sales

Check out Lusha for more details.

Best for AI recommendations and intent data

RocketReach

RocketReach overview

RocketReach is a prospecting tool that helps you find professional contact information using a variety of sources. Its advanced search feature allows you to search more than 700 million profiles and 35 million companies with highly specific search filters.

RocketReach is easy to use with its Chrome extension and the ability to run bulk lookups so you can instantly download thousands of targeted prospects. The platform also integrates with several CRMs like HubSpot, SalesForce, and more. Or you could export your targeted data as a CSV to make it easy to incorporate into your existing workflows.

RocketReach features

1. Advanced search

RocketReach’s easy-to-use interface makes searching within its platform straightforward and walks new users through examples of how to search so you can get the most out of the platform. You can search by LinkedIn profile, find specific contacts by name, or input a business name to look up specific contacts within a particular company. Or you could, for example, look up contacts who live in London and work in the banking industry.

2. Chrome extension

RocketReach’s Chrome extension is designed to help you prospect on social media sites such as LinkedIn without having to navigate away from the profile you’re looking at, which is great if you already incorporate looking up LinkedIn profiles as part of your process.

3. Bulk lookups

Interested in exporting high volumes of prospect data all at once? With the bulk lookup feature, you can download thousands of prospects instantly. To build your prospect list, you can start either with a CSV or with a partial set of data, or with specific criteria that you can build on. Prior to running a bulk download, you have the option to download a sample file so you’ll know exactly what to expect.

RocketReach pros

1. Intent data and AI recommendations

RocketReach offers the ability to look up intent data, which is to say information on what prospects intend to do based on their behavior. This information is a great way to get your foot in the door and open up a strong conversation. And, the platform also provides recommendations based on previous searches for prospects who might fit your criteria.

2. Lots of filters

Several users have been impressed with the number of filters in RocketReach that allow them to get very granular with their searches so that they can reach the right decision-makers.

RocketReach cons

1. Data inaccuracies

In comparing the accuracy of the data, a number of users have noted that the information is not as accurate as, say, LinkedIn. In many cases, users say they will compare the employment information to LinkedIn for verification but, of course, this takes extra time and effort.

2. Pricing

This might be the single thing pointed out most by users as the pricing, they say, seems a bit excessive, especially since the data is not as accurate as it could be. They’ve also pointed out that RocketReach is generally more expensive than similar platforms. Company plans can only be billed annually at this time, so that might be an issue for smaller teams with more limited budgets. And some users have noted their interest in trying to pause the subscription from time to time due to its being so costly.

RocketReach pricing

Essentials
- $39/ user/ month (billed annually)
- Emails only
  - Personal & Professional Emails
  - Person Search
  - Browser Extension
  - Get all lookups upfront
Pro
- $99/ user/ month (billed annually)
- Emails + phone
  - Mobile & Direct Phone Numbers
  - Company Search
  - Outreach, Hubspot, & Zapier Integrations
  - Bulk Lookups
  - Technographics
  - Personal & Professional Emails
  - Person Search
  - Browser Extension
  - Get all lookups upfront
Ultimate
- $249/ user/ month (billed annually)
- Emails + phone
- API access
- Salesforce Integration
- Org Charts & Company Trends
- CRM Enrich
  - Mobile & Direct Phone Numbers
  - Company Search
  - Outreach, Hubspot, & Zapier Integrations
  - Bulk Lookups
  - Technographics
  - Personal & Professional Emails
  - Person Search
  - Browser Extension
  - Get all lookups upfront

Check out RocketReach for more details.

Lusha vs. RocketReach vs. Wiza: data accuracy and quality

If you’re not working with good data, you’re throwing away your time and money. Let’s see how each platform stacks up in terms of data quality.

Lusha’s greatest setback is its lack of good phone data. Now, if this isn’t crucial to you and you’ll be more focused on email outreach, you can disregard this point. However many users have commented that their strategy is built around phone outreach, and they’ve been generally disappointed by either the lack of phone numbers or their poor quality.

RocketReach has proven to be a decent source of data, both concerning email and phone numbers, but of course, there are the occasional inaccuracies. The one area in particular that they point out is that the information is not as accurate as LinkedIn (especially in fields like “job title” and “company”). While some will remedy this by cross-checking the information against LinkedIn, this can be time-consuming doing double the work.

Wiza excels in this category because it relies on LinkedIn and external databases to pull information and build lists, so there’s rarely if ever, a misalignment between LinkedIn and Wiza. And this information is supplemented by data that is ethically sourced and verified in real-time, making Wiza’s data some of the best on the market.

Lusha vs. RocketReach vs. Wiza: pricing and value

RocketReach does come at a higher price premium. Some users have suggested that they should offer more flexible options to make the platform more affordable and accessible for smaller teams that might not have the budget.

Lusha falls in the middle ground here and this is mostly because, for the price, users have generally been happy apart from those who want to use Lusha to pull phone numbers.

Wiza, on the other hand, promises and delivers on providing the best quality data at a reasonable price, which some have noted they would gladly pay more for. The platform’s unmatched data quality makes Wiza highly valuable and yet it remains more affordable than some of the most reputable enterprise solutions.

Lusha vs. RocketReach vs. Wiza: Which should you choose?

Based on a few factors, here’s a summary breakdown of key points:

Feature	Lusha	RocketReach	Wiza
Lead generation and prospecting	⭐⭐⭐⭐	⭐⭐⭐⭐	⭐⭐⭐⭐⭐
Ease of Use	⭐⭐⭐⭐	⭐⭐⭐⭐	⭐⭐⭐⭐⭐
Additional Features	⭐⭐⭐	⭐⭐⭐⭐	⭐⭐⭐⭐
Database	⭐⭐⭐⭐	⭐⭐⭐⭐	⭐⭐⭐⭐⭐
Native Integrations	⭐⭐⭐	⭐⭐⭐⭐	⭐⭐⭐⭐
Pricing and Value	⭐⭐⭐⭐	⭐⭐⭐	⭐⭐⭐⭐⭐
Data Accuracy	⭐⭐⭐	⭐⭐⭐⭐	⭐⭐⭐⭐⭐

However, you can only learn so much through charts, user reviews, and pros and cons comparisons. The very best way to learn what will work for you is to try the platforms out yourself.

Now, you may not have the time and energy to try all three, but if you can narrow it down to two, you’ll be able to see what works and what doesn’t when it comes to your prospecting process.

Give them a try and once you’ve got something that works, run with it.

We understand the importance of gaining and keeping momentum when it comes to prospecting. So, if you do decide to give Wiza a try, feel free to reach out to us if you have any questions or concerns or use the live chat button on our website. Happy prospecting!