Lusha vs. ZoomInfo vs. Wiza: Which Is Right For You in 2024?

Manual lead research can be time-consuming and lead to missed opportunities.

However, the right sales intelligence software can help you save time and effort, enabling you to find up-to-date contact information and reach out to the best prospects.

Lusha, ZoomInfo, and Wiza are three popular sales prospecting and intelligence solutions that provide contact data like email addresses and phone numbers for potential leads. 

In this article, we’ll compare all three to help you decide which platform fits you best.

Lusha vs. ZoomInfo vs. Wiza: everything you need to know

• Lusha vs ZoomInfo vs Wiza at a glance
• Wiza: best for overall performance, ease of use, price, and data accuracy
• Lusha: best for a user-friendly choice
• ZoomInfo: best for integrations and other expanded prospecting functionality
• Lusha vs ZoomInfo vs Wiza: which should you choose?

Lusha vs. ZoomInfo vs. Wiza at a glance

Lusha, ZoomInfo, and Wiza are all reliable choices for sales prospecting and lead intelligence purposes. But if you’re looking for the tl;dr, here it is:

Lusha has an intuitive interface and integrates with 10+ tools. However its free plan offers 5x fewer credits than Wiza (for each platform, one credit allows users to access one contact detail). 

ZoomInfo on the other hand, integrates with over 35 tools, but beginners might find ZoomInfo’s navigation somewhat difficult to handle, and it’s the priciest of all the options.

Wiza stands out for its ease of use, value, and high data accuracy, making it an ideal all-round, cost-effective tool to get you started quickly. All of Wiza’s data is verified in real-time to make sure you’re getting the most accurate and complete information possible.

That being said, the right platform for your business will always depend on your unique business goals. So, that’s why we break down each option below in a bit more depth.

Best overall platform for ease of use, cost-effectiveness, and data accuracy

Wiza

Wiza overview

Wiza offers real-time data ensures access to the most up-to-date information, so you can confidently reach out to your LinkedIn prospects with accurate, verified contact information (97% accurate on average). 

Wiza’ software helps you identify lead emails and export lead data in CSV format. This means you can streamline your sales process and focus on connecting with the right prospects faster.

One of the best things about Wiza is its easy-to-use email finder Chrome extension. It allows you to transform your LinkedIn searches into prospect lists that include valid contact emails and phone numbers. What sets Wiza’s Chrome extension apart is its speed, enabling you to uncover the contact details of potential leads quickly.

Wiza features

• LinkedIn scraping: With the ability to extract up to 2,500 leads at once, you can easily build a robust lead pipeline. Additionally, the tool verifies email addresses in real-time for accuracy.
• Enrichment: Wiza uses a combination of online and offline sources to gather data, so you can add useful information to your leads, like their industry, headcount, funding, and location. Wiza is also committed to sourcing all of its contact information ethically, relying on publicly-available information, as well as ensuring the reliability of the details it collects.
• Email verification: With our fast bulk email checking functionality, you can easily improve your email deliverability and minimize the chances of cold email bounces. Our solution employs different email verification techniques, including syntax check, domain check, spam traps, and disposable check (detecting temporary, disposable, and questionable emails).
• Integrations: Wiza supports popular CRM integrations like Hubspot, Salesforce, and Pipedrive and sales automation platforms like Outreach and Salesloft. Automating tasks like lead generation, data enrichment, and email outreach makes the sales process more efficient. It also ensures that customer information is stored in one place, allowing sales reps to concentrate on important tasks, such as building relationships and closing deals. Plus, Wiza offers a Zapier integration that allows you to create custom workflows. That way, you can export your data as a spreadsheet or use Zapier to connect Wiza to other apps and automate tasks.
• Chrome extension: Wiza’s Chrome extension makes it easy to find the email addresses and phone numbers of potential leads. The best part about using the Wiza browser extension is that it integrates with LinkedIn. Once signed in, use the extension while browsing LinkedIn profiles, and you’ll see “Find email” and “Find email & phone” buttons (or you can choose to “View contact in plugin,” which will open up a side window) . Select the appropriate option based on the contact information you need, and Wiza will provide you with the relevant details of the viewed profile.

Wiza pros

• Ease of use: Even if you’re a novice user, you can easily navigate its features and capabilities, thanks to its intuitive design, as reported by users on the Chrome Web Store.
• Speed: Powered by advanced algorithms and automation, Wiza allows you to extract data and generate extensive lists of leads in seconds.
• Security and privacy: Wiza is fully GDPR-compliant and takes data privacy and security seriously.

Wiza cons

• Fewer integrations: While Wiza offers several integrations, it might not readily integrate with as many platforms as ZoomInfo, for example. However, we are constantly working to add more integrations to the list, and we also offer the ability to customize integrations with Zapier.

Wiza customer reviews

• “Love the ease with which Wiza just becomes a part of your life! I love the extension and the ability to get emails of my leads and prospects. It is a powerful tool and can transform a businesses sales approach and growth. Highly recommended!”
• “Wiza, and its Chrome extension, integrates perfectly into my workflow and my existing CRM solution (Hubspot). It answers the need I had in a simple, elegant and highly automated way, and I’ve found the quality of information provided to be excellent… Pricing seems reasonable based on my research, and is transparent from the beginning.”

Wiza pricing

Wiza offers four competitive pricing plans, all based on credit usage (billed annually)

• Micro – $25 per month, per user
  • 900 email credits
• Pro – $42 per month, per user
  • 3000 email credits
• Growth – $84 per month, per user
  • 9000 email credits
• Custom – $105 per month, per user
  • 9000+ email credits, customized to your needs

For more details, check out the Wiza pricing.

Find real-time verified B2B contacts today

At Wiza we understand the challenges of sales prospecting and lead generation, especially when it comes to collecting accurate and up-to-date data on potential prospects. The process can be time-consuming. 

This is where Wiza comes in—to simplify and streamline the entire process, thanks to high-level data accuracy and ease of use.

Wiza sets itself apart from Lusha and ZoomInfo by providing a user-friendly interface, highly accurate data extraction, a generous free plan, and affordable pricing options, making it an ideal choice for businesses of all sizes.

Wiza automates your lead generation efforts and provides lists of up to 2,500 contacts in one go, saving you time searching for leads online.

Create a free Wiza account now and get 20 free emails and 5 phone credits.

Best for user-friendly prospecting

Lusha

Lusha overview

Lusha is primarily used for finding contact information for potential leads, such as email addresses and phone numbers. Lusha works by searching through a variety of databases and social media platforms to find the contact information of individuals or companies that match the search criteria. This can be useful for sales teams, recruiters, and marketing professionals who need to reach out to potential customers or candidates.

Lusha helps enrich data for a maximum of 25 contacts at once using a LinkedIn Sales Navigator account. Then, users can store this data in Lusha lists or CRM systems. This enables sales professionals to streamline sales processes, reduce manual research time, and improve conversion rates.

Lusha features

• Prospecting: Lusha’s primary capability is its prospecting feature, allowing users to get contact information for as many as 1,000 people at once.
• Chrome extension: By installing Lusha’s Chrome extension, it’s possible to retrieve prospects’ contact information and company details quickly. Lusha’s Chrome extension can be used with Salesforce.
• Analytics & Dashboard: Lusha’s usage analytics and dashboard help admins and users track their monthly Lusha credits.
• API: With Lusha’s API, businesses can streamline their data enrichment efforts and access information to enhance their sales and marketing efforts.

Lusha pros

• Ease of use: Lusha is a user-friendly tool with a simple interface, making it an efficient tool for those without any prior sales intelligence software experience.
• Integrations: Lusha integrates with various sales and marketing tools, including popular CRMs like Salesforce and Hubspot.
• GDPR compliant: All Lusha records comply with CCPA and GDPR, so the company operates in complete adherence to necessary regulations.

Lusha cons

• Incorrect phone numbers: There is a shortage of phone numbers available for European contacts, particularly in the UK.
• Limited email credits: Lusha’s paid plans start at $39 for only 40 email credits, which may be a bit steep for startups. For comparison, Wiza’s plans start at $30 for 75 email credits—almost 2x more credits than Lusha. Lusha’s pricing may not be affordable for start-ups and smaller businesses with limited resources.

Lusha customer reviews

• “The too is very user friendly and the help videos are very useful.”
• “What I like best about Lusha is the ease of transferring multiple contacts info into my CRM with only a few clicks of the mouse.”

Lusha pricing

Lusha has three paid plans:

• Pro – $29 per month, per user
  • 480 credits
• Premium – $51 per month, per user
  • 960 credits
• Scale – contact sales for customized plans
  • Up to “unlimited” credits

Check out Lusha today.

Best for integrations and expanded prospecting features

ZoomInfo

ZoomInfo overview

ZoomInfo provides access to detailed information on professional profiles, including job responsibilities, work experience, education, and social media profile links, allowing a richer understanding of prospects. Its alerts feature helps users stay informed about prospects’ updates and the latest activities.

ZoomInfo offers four separate categories of solutions, each designed to meet the requirements of various departments within a company:

1. Sales OS
2. Marketing OS
3. Operations OS
4. Talent OS

ZoomInfo features

• Sales automation (Sales OS): ZoomInfo’s sales engagement platform helps salespeople connect with the right prospects. One of its key features is the ability to create sales flows, which are multi-channel prospecting campaigns that include automated emails, calls, and social connections.
• Buyer intent (Marketing OS): Users can map ideal customer profiles against ZoomInfo’s extensive database. This lets users quickly detect prospects who have already searched for topics and keywords related to the users’ business.
• Data management (Operations OS): By providing advanced matching and deduplication capabilities, ZoomInfo allows users to enhance data quality right from the beginning of their data cleansing process.
• Talent search (Talent OS): ZoomInfo’s talent management feature is designed to help recruiters connect with top talent and simplify their recruitment process. With “Candidate and Company Intelligence”, recruiters can easily discover passive talent using search filters that identify candidates who are ready for new opportunities. 

ZoomInfo pros

• Advanced search filters: The granularity of ZoomInfo’s search filters allows users to easily narrow down their target audience and find contact information.
• Information richness: ZoomInfo has a lot of valuable data that helps users understand how companies are organized and find potential business prospects.
• Integrations: Another noteworthy ZoomInfo strength is its ability to integrate with over 35 tools and platforms.

ZoomInfo cons

• Complex UI: ZoomInfo’s user interface and functionalities can be complex and overwhelming for beginners.
• Invalid phone numbers: The phone numbers provided by ZoomInfo are less reliable than their email address. Users may have to put in extra effort to get accurate phone numbers through other methods.

ZoomInfo customer reviews

• “I appreciate that I am able to gauge account interest and specifically find keywords that accounts/ prospects are looking into…The search filters help me narrow down my buying committee. I can then find contact information on the same dashboard and easily export it to my CRM.”
• “This is an excellent platform, however it is challenging to navigate for a beginner who is working with a small business that is not experienced with working on a platform.”

ZoomInfo pricing

ZoomInfo pricing isn’t publicly available because plans are tailored to the customer’s specific needs, which suggests that ZoomInfo is more suited as an enterprise solution. However, they do offer a free trial.

Check out ZoomInfo today.

Lusha vs. ZoomInfo vs. Wiza: Which should you choose?

We built a table that compares the features of Lusha, ZoomInfo, and Wiza to simplify your decision-making process. We have evaluated the performance of each platform in each feature category and assigned scores accordingly.

Feature	Lusha	ZoomInfo	Wiza
Ease of use	⭐⭐⭐⭐	⭐⭐⭐	⭐⭐⭐⭐⭐
Time to get started	⭐⭐⭐⭐⭐	⭐⭐⭐	⭐⭐⭐⭐⭐
Integrations	⭐⭐⭐⭐	⭐⭐⭐⭐⭐	⭐⭐⭐⭐
Pricing	⭐⭐⭐⭐	⭐⭐⭐	⭐⭐⭐⭐⭐
Free plan	⭐⭐⭐⭐	⭐⭐⭐	⭐⭐⭐⭐⭐

Each of these sales prospecting tools—Lusha, ZoomInfo, and Wiza—brings its strengths to the table. Lusha and ZoomInfo are well-established platforms with extensive databases that make them popular among sales teams.

Wiza has an advantage over competitors with its intuitive interface and remarkable accuracy (97%) in extracting targeted data from LinkedIn.

Whatever you choose, just make sure you keep in mind what goals you want to achieve for your business.