UpLead vs ZoomInfo vs Wiza: Which is Best in 2023?

In today’s competitive business landscape, having the right prospecting platform is crucial for successful sales and lead generation efforts. 

Uplead, ZoomInfo, and Wiza are three prominent platforms that cater to the diverse needs of businesses seeking to identify and engage with potential customers. Each platform offers its unique set of features and benefits, making it essential for businesses to evaluate their specific requirements before choosing the most suitable tool.

In this post, we compare Uplead, ZoomInfo, and Wiza, highlighting their key features, strengths, and differences to help you make an informed decision on the best prospecting platform for your business.

UpLead vs ZoomInfo vs Wiza at a glance

At a glance, Uplead, ZoomInfo, and Wiza share several similarities as prospecting platforms designed to help businesses like yours streamline your sales and lead generation efforts. 

All three platforms offer extensive contact databases, advanced filtering options for targeted prospecting, email verification features, CRM integration capabilities, and sales intelligence tools. These shared features enable you to efficiently identify and engage with potential customers, improving the overall effectiveness of your sales and marketing strategies. 

Here’s a brief glance at each platform and how its features stack up with the others.

Feature	UpLead	ZoomInfo	Wiza
Lead generation and prospecting	⭐⭐⭐⭐ Solid all-around platform	⭐⭐⭐⭐ Reliable database of contact info	⭐⭐⭐⭐⭐ 99% data accuracy verified in real time
Ease of Use	⭐⭐⭐⭐ Easy-to-use, but some improvements to interface needed	⭐⭐⭐ User reviews agree that ZoomInfo lacks user-friendliness	⭐⭐⭐⭐⭐ Simple, intuitive interface you can use today
Additional Features	⭐⭐⭐⭐ Simple prospecting solution	⭐⭐⭐⭐⭐ Sales, marketing, talent, and operations suite	⭐⭐⭐⭐ Mostly prospecting features but done well
Database	⭐⭐⭐ Not as comprehensive as other platforms	⭐⭐⭐⭐⭐ 1.5B data points processed daily	⭐⭐⭐⭐⭐ Extensive, ethically-sourced database
Native Integrations	⭐⭐⭐⭐ Integrates with a wide range of major CRMs	⭐⭐⭐⭐⭐ Able to integrate with many platforms	⭐⭐⭐⭐ Integrates with a handful of major CRMS – more to come
Pricing and Value	⭐⭐⭐⭐ Decent value for money	⭐⭐⭐ Pricey, not ideal for smaller businesses	⭐⭐⭐⭐⭐ Data accuracy plus affordable price = best ROI
Data Accuracy	⭐⭐⭐ Users report lack of data, not as accurate as claimed	⭐⭐⭐⭐ Known for accurate data	⭐⭐⭐⭐⭐ Best data accuracy on the market

Wiza overview

Wiza is a prospecting platform that helps you build lead lists right from LinkedIn using some of the best data on the market. With its easy-to-use Chrome extension, all you have to do is pull up a LinkedIn profile, and you’re a few clicks away from getting every relevant piece of contact information you need for your prospecting efforts.

Wiza’s proprietary database is highly accurate and ethically sourced to ensure that you get the best return on your investment. Every data point included in Wiza’s comprehensive database is verified in real time. In fact, Wiza will verify if an email address is live and active so that you can be sure you won’t be getting bounced emails that might negatively impact your domain reputation.

Below are some of the important features that set Wiza apart from its competition.

Core features

1. Get data that’s verified in real time

Wiza only works with data that is ethically sourced to ensure privacy and security has not been violated, which is crucial in the wake of growing data regulations. 

Each data point is validated at the moment you pull the information to ensure you are working with relevant data that you can actually prospect with. You won’t make progress building your business if you’re working with inaccurate data, so this feature is crucial.

To use Wiza’s Chrome extension, simply sign up for Wiza, download the extension, and navigate to your intended lead’s LinkedIn profile. Then, click “Reveal contact info.”

You also have the option to click the Wiza buttons in the LinkedIn profile overlay, either “Find email” or “Find email + phone.”

2. 99% accuracy when enriching your data

If you want to update your existing lead lists, you can easily do so with Wiza’s enrichment capabilities. Get comprehensive, accurate data company and professional data points such as industry, headcount, funding, location, and more. 

3. Integrate Wiza with your existing CRM

Wiza already has built-in CRM integration with the following (with more to come in the future):

• Salesforce
• HubSpot
• Outreach
• Salesloft
• Pipedrive
• Zapier
• Zoho

Concerned yours isn’t listed? Don’t worry, you can either export your list as a CSV or use Wiza’s Zapier integration.

Wiza pricing

In addition to offering high-volume, custom plans for larger businesses, Wiza offers 3 base pricing plans as well as free credits for new users.

• Free credits – no commitment, just use your email address to create a free account.
  • 20 email credits free
  • 5 phone credits free
• Micro – great for occasional prospecting
  • $30/ user/ month
  • 75 email credits ($0.15 per extra)
    • Risky emails always free
    • $0.35 per phone credit
    • Credits rollover
    • CRM integration
• Pro – for growing sales teams
  • $50/ user/ month
  • 250 email credits ($0.15 per extra)
    • Risky emails always free
    • $0.35 per phone credit
    • Credits rollover
    • CRM integration
    • Free scraping mode
    • Team analytics
• Growth – perfect for fast growth
  • $100/ user/ month 
  • 750 email credits ($0.15 per extra)
    • Risky emails always free
    • $0.35 per phone credit
    • Credits rollover
    • CRM integration
    • Free scraping mode
    • Team analytics
    • Queue unlimited jobs

Positives of Wiza

1. Wiza’s data quality is unparalleled

Prospecting is a waste of time if you’re working with low-quality, unreliable data points. Wiza’s data is 99% accurate and ethically sourced so you can be sure you’re working with the best data on the market. 

2. Transparency and ease of use

Not only is Wiza’s pricing transparent, but the platform is highly intuitive and easy to use, especially since you’re provided with straightforward tutorials and step-by-step instructions to get started, even right now.

What could be improved?

1. Wiza is for LinkedIn only

Yes, Wiza is limited in that you can only use it on LinkedIn (as opposed to other websites or databases), but LinkedIn is categorically the most significant and accurate professional network in the world. 

2. Wiza is limited on native integrations

In some cases, your CRM of choice might not be included in Wiza’s current lineup of native integrations but there are a few ways around that including exporting your lists as a CSV that you can then import into your CRM, or to use Wiza’s Zapier integration (for an additional cost) to bridge the gap.

UpLead overview

UpLead is a prospecting solution designed to help businesses connect with the right leads and grow their customer base. UpLead offers an extensive database of millions of contacts across various industries so you can find and engage with potential customers.

The platform offers advanced search filters, allowing you to easily narrow down your ideal prospects based on criteria like industry, company size, job title, location, and more. UpLead also provides email verification, ensuring that the contact data you collect is accurate and deliverable, which is essential for successful outreach campaigns.

UpLead’s core features

1. Email verification

UpLead can verify email addresses in real time to ensure you work only with the best available data. It’s important to avoid bounces not just because they’re a waste of your time and effort but also because it could impact your domain reputation if you get too many bounced emails.

2. 95% Data accuracy

To prevent you from working with low-quality data, UpLead promises prospecting lists that are free from dodgy data and questionable leads, with up to 95% accuracy. Many users have felt that it falls below this number, but your mileage may vary.

3. Technographic data

Not all prospecting platforms offer a look into the tech behind your potential leads, but UpLead includes technographic information as well as filters like “intent to buy.” With the right filters, you could leverage this information to grow your business faster.

UpLead pricing

• Free trial
  • $0/ month
  • 5 credits
• Essentials
  • $74/ month
  • 2040 credits annually 
  • $0.60 per extra credit
  • $890 annually
• Plus
  • $149/ month
  • 4800 credits
  • $0.50 per extra credit
  • $1790 annually
• Professional
  • $299/ month 
  • 12000 credits
  • $0.40 per extra credit
  • $3590 annually

Positives of UpLead

1. UpLead offers a ton of filters

With plenty of filters by which you can organize and drill down your prospect searches, you can get really granular with who you are trying to reach, including technographic and intent data. This way, you can be sure you’re reaching the right targeted lead every time. 

2. UpLead’s unused credits roll over

UpLead offers something they call friendly credits, which is to say they’ll rollover your annual credits. They’ll also refund you for any bounces in emails and otherwise poor data.

What could be improved?

1. UpLead’s dataset is less comprehensive

Users have reported a less than 95% accuracy rate but have generally been happy with the platform’s accuracy. The issue is when multiple users explain that the dataset simply fails to include leads they are trying to reach, but datasets do vary. However, you can’t verify the information if it isn’t there.

2. UpLead’s pricing

Some users have expressed that they wish UpLead would be slightly more flexible when it comes to their pricing, especially to allow more options for smaller businesses.

ZoomInfo overview

ZoomInfo is a prospecting platform (among other things) that helps sales and marketing professionals identify and engage with their ideal prospects. It offers a comprehensive range of data, insights, and tools to help build relationships with customers, drive more qualified leads, and close deals faster.

ZoomInfo’s SalesOS platform enables you to prospect with its detailed contact and company profiles, deep data integrations, automated process automation, AI-powered insights, and email tracking. Through these features, you can quickly identify ideal prospects, connect with them through personalized outreach campaigns and messaging, track progress over time to grow your business.

ZoomInfo’s core features

1. SalesOS 

SalesOS is a multiplatform operating system that revenue teams use to deliver business growth. It helps sales teams find the right prospects quickly and easily with access to over 200 million contacts and company profiles. With SalesOS you can also get insights into your target accounts so you can create personalized outreach strategies.

2. MarketingOS

MarketingOS provides marketing teams with the tools they need to reach their target audiences faster and more effectively. Additionally, it provides insights into target accounts so marketers can create tailored campaigns that are sure to resonate with their audiences.

3. OperationsOS

OperationsOS helps operations teams streamline their processes and increase efficiency. It offers automation capabilities that enable operations teams to automate mundane tasks such as data entry or customer onboarding so they can focus on more important tasks like customer service or product development.

4. TalentOS

TalentOS is designed for HR professionals looking for an easier way to manage their recruitment process. The platform provides insights into potential candidates so recruiters can make better hiring decisions faster than ever before.

ZoomInfo pricing

Pricing is not made publicly available through the site but several users have reviewed the platform and mentioned that it is pricey compared to most similar offerings in this category. In other words, ZoomInfo is, in most cases, better suited to larger businesses rather than small to medium sized ones.

Positives of ZoomInfo

1. ZoomInfo’s database is generally reliable

ZoomInfo has typically been known to have a good dataset that is generally reliable. In user reviews, reviewers have been pretty happy with the accuracy of the data, but a seemingly growing number of reviewers have expressed dissatisfaction compared to other platforms (which may be a result of feeling as if they’ve overpaid).

2. ZoomInfo offers a ton of additional functionality

If you’re looking to do more than prospect, then ZoomInfo is actually a great choice if you have the budget because it also offers outreach capabilities, marketing, and in-depth analytics, to name a few.

What could be improved?

1. ZoomInfo offers (maybe too much) additional functionality

With ZoomInfo, you get a lot of added functionality, which also means, if you’re just looking for a prospecting tool, you might find yourself overwhelmed. Especially since users note that the platform is already difficult to break into.

2. ZoomInfo’s pricing and lack of transparency

Again, you can’t access ZoomInfo’s pricing online as it will require a sales call or for you to schedule a demo, much like enterprise solutions. Not every business has the time and energy to jump through the hoops necessary just to find out pricing plans.

UpLead vs ZoomInfo vs Wiza: Database

The most important factor when considering prospecting platforms is their database, so let’s have a closer look at each one.

UpLead ranks the lowest in this category because user reviews consistently paint a picture of a lack of comprehensiveness across the database. In other words, multiple users have said it’s difficult to find specific contacts or to be able to find the right contact information to verify. 

ZoomInfo generally performs better and has a reputation for having good data. However, in some of the more recent user reviews, ZoomInfo has provided far too many bounced emails, leading to user dissatisfaction (especially given the price premium).

Wiza’s ethically-sourced database is both comprehensive and highly accurate. In fact, since Wiza can verify email addresses in real time, you’ll know before sending your email if it’s live and active, thus preventing bounced emails. For these reasons, Wiza is the winner in this category.

UpLead vs ZoomInfo vs Wiza: Ease of use

Of course, a platform is only worth it if you can use it to its fullest, which means ease of use should be carefully considered, as well. 

Among the three platforms, ZoomInfo ranks the lowest due to many user reports of it being overwhelming and difficult to navigate. On top of this, you have to schedule a demo and complete the sales cycle and onboarding before being able to use the platform.

UpLead is fairly straightforward but, according to many users, there’s some room for improvement when it comes to the user interface.

Wiza excels in this category because of its intuitive interface and simple design, which is a common point that users make across reviews.

UpLead vs ZoomInfo vs Wiza: Which should you choose?

Here is a table to see a quick evaluation of seven important criteria across these platforms:

Feature	UpLead	ZoomInfo	Wiza
Lead generation and prospecting	4.2	3.9	4.8
Ease of Use	4.4	3.1	4.9
Additional Features	3.8	4.4	3.9
Database	3.6	4.4	4.8
Native Integrations	3.9	4.5	3.9
Pricing and Value	4.1	3.2	4.5
Data Accuracy	4.2	4.5	4.9
Score	4.0	4.0	4.5

Wiza: the best bang for your buck prospecting tool on the market

If you want to work with the most accurate ethically-sourced data on the market without spending all of your budget, Wiza might be the ideal prospecting platform for your business. 

Building or enriching your targeted lead list has never been easier – sign up for your free account today and get 20 emails and 5 phone credits free.