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SalesIntel vs ZoomInfo vs Wiza: Which is Best for You?

As a sales professional, you know how frustrating it can be to spend countless hours researching potential leads and dealing with outdated databases. SalesIntel, ZoomInfo, and Wiza are three popular sales prospecting solutions with features like lead enrichment and search filters to help sales teams connect with potential leads.

However, because both SalesIntel and ZoomInfo are relatively expensive tools and require a demo to get started, it makes sense to start looking at an alternative like Wiza.

This article compares SalesIntel, ZoomInfo, and Wiza to help you determine the most suitable tool for your needs.

To kick off this review, we’ll introduce Wiza—our own data extraction platform—and evaluate its performance against both SalesIntel and ZoomInfo.

Click on the links if you prefer to skip directly to our overviews of Wiza, SalesIntel, or ZoomInfo.

SalesIntel vs ZoomInfo vs Wiza at a glance

Feature	SalesIntel	ZoomInfo	Wiza
Ease of use	⭐⭐⭐ Beginners may find it difficult to navigate	⭐⭐⭐⭐ The interface is easy to navigate and requires little effort to get started	⭐⭐⭐⭐⭐ Simple design that allows users to quickly set up and start using the tool
Time to get started	⭐⭐⭐⭐ Involves a demo, which means it will take some time	⭐⭐⭐ Requires a demo and lengthy sales cycle	⭐⭐⭐⭐⭐ No demo required—just sign up and use Wiza on your own
Integrations	⭐⭐⭐ 7 integrations available	⭐⭐⭐⭐⭐ Integrations with over 35 tools and platforms	⭐⭐⭐⭐ More integrations than SalesIntel but fewer integrations than ZoomInfo
Pricing	⭐⭐⭐ Custom pricing and no monthly payment option	⭐⭐⭐ Custom pricing and $1 per contact—7x more expensive than Wiza	⭐⭐⭐⭐⭐ Paid plans start from $30 per month per user for 75 email credits, and $0.15 per additional credit
Free plan	⭐⭐⭐ No free plan	⭐⭐⭐ No free plan	⭐⭐⭐⭐⭐ Free plan that comes with 25 email credits. Start using your free credits now

SalesIntel, ZoomInfo, and Wiza are all reliable choices for sales prospecting purposes.

SalesIntel’s interface isn’t considered intuitive for beginners, meaning it may require some practice to become comfortable using it.

ZoomInfo, however, has a clean interface that’s easy to navigate, but there is a long onboarding process to start using the tool.

Unlike SalesIntel and ZoomInfo, Wiza has a clean and streamlined interface, with clear menus and labels that make it easy to find what you need. Also, you don’t need additional support to get started, making Wiza the best alternative to SalesIntel and ZoomInfo for those who want to start using their sales intelligence tool right away and value simplicity.

Wiza overview

Wiza is a data extraction tool that helps you create prospect lists and export leads from LinkedIn with accurate contact information.

Using the search function in Wiza is simple—you can find people who match your target audience and get their email and phone number with just a few clicks. You can then export this information into a spreadsheet that you can use for your sales outreach.

Wiza is so practical because it gives you real-time data, so you don’t have to worry about using outdated information.

Wiza’s core features

LinkedIn scraping: One of the most impressive features of Wiza is its ability to extract up to 2,500 leads in one go in LinkedIn Sales Navigator and up to 1,000 leads in LinkedIn Recruiter—a massive time-saver for sales teams. Wiza’s AI-powered tool also ensures that your data is clean. It removes prefixes, suffixes, and emojis and normalizes people’s names, making tracking your leads easier. Wiza’s automatic deduplication of contacts also ensures that you don’t end up with multiple entries for the same person.
LinkedIn prospecting: You can instantly convert any LinkedIn search into a clean prospect list with valid contact information. And because Wiza leverages the power of LinkedIn’s real-time data, you can be sure you’re working with the most up-to-date information.
Bulk exporting: With Wiza, exporting leads in large quantities is easy and quick. You can download the leads as a CSV file with just a few clicks. This is a significant improvement over the traditional method of downloading leads one by one, which can be time-consuming. Wiza’s bulk exporting feature is compatible with both LinkedIn Sales Navigator and LinkedIn Recruiter, which means you can use it for sales leads and to track down talent.
Enrichment: Wiza provides built-in prospect and company enrichment features that allow you to add to your leads with email, phone number, job title, company name, company LinkedIn profile URL, contact location, and other relevant details. Wiza’s data enrichment features also provide company data, including industry, headcount, year founded, revenue, company social media URLs, and funding data (amount, stage, round). So, rather than a simple list of emails, you get a fuller picture of every person you contact.
Email verification: Wiza’s algorithm checks every email domain to see if it’s real and can detect temporary, disposable, and questionable emails. Using Wiza’s email verification features ensures your email lists are accurate, leading to better engagement and higher ROI.
Integrations: Wiza enables integration with CRMs like HubSpot, Salesforce, and Pipedrive, as well as sales automation platforms such as Outreach and Salesloft. These integrations allow seamless data transfer between different platforms, streamlining your sales process and saving you the time and hassle of manually transferring lead contact information between platforms.
Chrome extension: The Wiza Chrome extension simplifies locating prospective leads’ email addresses and phone numbers. Because it syncs with LinkedIn, the extension automatically finds contact information for the profiles you visit, streamlining your lead generation efforts. You can download the extension here.

Wiza pricing

Wiza provides three levels of pricing, with costs varying between $30 per user per month, for 75 email credits to $100 per user per month (monthly plan) for 750 credits. You can see the full pricing information here.

How Wiza stands out

Ease of use: Wiza’s intuitive design and usability allow even those who are new to the platform to navigate its features and capabilities easily.
High data accuracy: Wiza delivers email lists with 97% accuracy, which is crucial for successful email campaigns.
Speed: With the help of advanced algorithms and automation, you can extract data at high speed.
Security and privacy: Wiza adheres to GDPR guidelines and prioritizes data security and privacy.

Areas for Improvement in Wiza

Integrations: Wiza’s current integrations may not be sufficient for users who require connectivity with, for example, Microsoft Dynamics 365. However, Wiza is actively working on expanding its range of integrations and providing better support for a broader range of applications.
Phone number accuracy: Some phone numbers provided by Wiza may need to be corrected, as per some G2 reviews. But Wiza is constantly working to enhance the quality of its data sources.

SalesIntel overview

SalesIntel is a B2B contact data provider and sales intelligence platform enabling sales and marketing teams to access reliable, high-quality sales leads. Its main features include intent data, company technographics, search filters, and firmographic data.

Its search filters let you search for contacts based on the type of company you work for or look up companies based on the type of contacts you have. This makes it easier for salespeople to find and engage with prospects who are most likely to be interested in what your company is selling.

SalesIntel’s Core features

Contact data: SalesIntel’s contact data feature provides a vast database of human-verified B2B contact information that can be used to target potential customers effectively. The company claims its direct dials and mobile numbers are 95% accurate.
Intent data: With Salesintel’s intent data, users can create target account lists and home in on accounts that are actively searching for products or services related to their offerings, making it easier to connect with high-intent prospects and close deals faster.
Company technographics: The company technographics feature provides users with up-to-date data points on the technology stacks prospects are using, allowing sales professionals to anticipate evolving needs.
Company firmographics: Sales teams use firmographics data to qualify and target their ideal prospects with high precision. It provides company data, such as company size, revenue, employee count, and location, combined with accurate contact data, such as emails and mobile phones.

SalesIntel pricing

SalesIntel’s pricing isn’t publicly available. Users can schedule a demo here.

How SalesIntel stands out

Ease of use: SalesIntel is user-friendly and straightforward to use.
Chrome extension: RevDriver, SalesIntel’s extension, allows users to discover prospects across social channels, including LinkedIn and corporate websites.
Support: Users report that SalesIntel’s customer service and support team is always eager to assist users with any queries.

Areas for Improvement in SalesIntel

Missing phone numbers: Users reported cases where the cell phone number provided by SalesIntel was incorrect.
Lack of international data: As per G2 reviews, while SalesIntel has a strong database for companies based in the US, they lack sufficient data for international companies. This may pose a challenge for brands conducting outreach campaigns in European markets.

ZoomInfo overview

ZoomInfo is a tool used for sales and marketing intelligence aimed at helping recruiters, marketing professionals, and sales teams identify and reach out to potential prospects.

With ZoomInfo, users can access data on prospects’ job roles, work history, educational qualifications, and links to social media profiles, which helps to better understand prospects.

ZoomInfo has four solution categories for different departments:

SalesOS
MarketingOS
OperationsOS
TalentOS

ZoomInfo’s core features

Company search (SalesOS): Access accurate B2B contact data, including direct dials and verified email addresses, to reach out to decision-makers within the companies you target. Users can also choose to receive alerts when target profiles are updated so as to stay up-to-date on changes.
Buyer intent (MarketingOS): Companies can match their ideal customer profile with ZoomInfo’s database. This allows them to identify potential customers who have previously searched topics or keywords relevant to their business.
Data management (OperationsOS): To improve data quality at the start of users’ data cleansing process, users can employ ZoomInfo’s advanced matching and deduplication capabilities. This allows them to identify and eliminate duplicate or inconsistent data.
Talent search (TalentOS): ZoomInfo enables companies to make their sourcing process more efficient. With intuitive candidate management tools, companies can identify top candidates more quickly and improve their overall talent acquisition strategy.

ZoomInfo pricing

ZoomInfo pricing isn’t publicly available, suggesting that the solution may be more suitable for enterprise businesses. As per this Quora thread, it costs $4,900 for 5,000 downloads. ZoomInfo plans are customized to suit the unique requirements of each customer, although they do offer a free trial.

How ZoomInfo stands out

Detailed information: ZoomInfo is useful for enterprise businesses to gain insights into their prospects’ activities, such as hiring and firing, as well as their technology stack.
Integrations: ZoomInfo has integrations with over 35 tools and platforms, so users can enrich their existing data and workflows.

Areas for Improvement in ZoomInfo

Expensive for startups and small businesses: Smaller companies may find ZoomInfo expensive.
A steep learning curve: First-time users might feel overwhelmed by the number of features available on ZoomInfo, so it may take some time to navigate its full capabilities.

SalesIntel vs ZoomInfo vs Wiza: Data enrichment

SalesIntel:

Keep data accurate and eliminate duplicate records.
Schedule auto enrichment for current data or manually check records
Ensure CRM or email marketing systems always have the most reliable data with SalesIntel’s data enrichment

ZoomInfo:

Enrich CRM and marketing automation platforms with easy-to-configure enrichment workflows
Trigger advanced data cleanse and data enrichment workflows
Standardize, deduplicate, normalize, segment, transform, and map leads-to-accounts with rules-based data orchestration

Wiza:

Accurately enrich prospects with email and phone data
Export enriched data as a clean spreadsheet
Built-in prospect and company enrichment for leads
Feed enriched prospects to any CRM or marketing platform

SalesIntel vs ZoomInfo vs Wiza: Pricing

SalesIntel:

No free plan
Custom pricing
No data on a per-contact basis
No monthly payment option
Annual license subscription comes with an upfront annual fee
A quarterly payment option with a small fee uplift

ZoomInfo:

No free plan
Offers a free trial
$4,900 for 5,000 downloads (as per this Quora thread)
$1 per contact or download

Wiza:

Free plan with 25 credits. Create an account here
Three paid plans: Micro, Pro, and Growth, starting with 75 email credit for the starter plan
$0.15 per extra email credit
No charge for risky emails
Monthly and annual payment options
20% off for annual subscriptions

What sets Wiza apart from ZoomInfo and SalesIntel is its flexible payment options, with both monthly and annual payment options available. This allows you to choose the plan that best fits your budget.

Another unique feature of Wiza’s pricing model is that there is no charge for risky emails—you don’t have to worry about being charged for email addresses that are no longer valid.

SalesIntel vs ZoomInfo vs Wiza: Which should you choose?

Each of these sales prospecting tools—SalesIntel, ZoomInfo, and Wiza—brings its own strengths to the table.

Wiza is known for its user-friendly interface, affordable pricing, and high accuracy (97%) in extracting targeted data from LinkedIn. It’s worth noting that ZoomInfo also claims to offer a high level of data accuracy (95%).

We produced a table comparing the features of SalesIntel, ZoomInfo, and Wiza to help you decide. The performance of each platform in each feature category has been evaluated and scored.

Feature	SalesIntel	ZoomInfo	Wiza
Ease of use	3.9	4.5	4.8
User interface	4.2	4.5	4.7
Lead enrichment	4.6	4.3	4.5
Data accuracy	4.4	4.6	4.7
Integrations	4.5	4.7	4.5
Pricing	4.3	4.4	4.8
Score	4.31	4.50	4.66

Before wrapping up this review, we want to acknowledge again that one of the tools we reviewed above—Wiza—is our own. However, we did our best to evaluate all the tools objectively without bias towards any particular product, including our own.

Wiza: Real-time leads with market-leading accuracy

With features like prospect list creation from LinkedIn, accurate contact information, and the ability to scrape and export data, Wiza offers a complete solution for lead generation efforts. And the best part is, with the ability to export up to 2,500 leads at once from any LinkedIn Sales Navigator search query, you can save hours.

Create a free account now and get 20 free emails and 5 free phone credits.