Top 15 Sales Podcasts in 2022

In the past decade, podcasts have become a popular form of audible entertainment—from discussing politics to horrifying true crime stories. Professionally, many people use podcasts as a way to stay in the know and ahead of the game. 

But with over 3.2 million podcasts on Spotify alone (the most popular platform for listening to podcasts), and hundreds of sales podcasts to choose from—the question is, how to sift through them all? 

Don’t worry—we’ve got you. Here, we’re exploring the benefits of podcasts as well as including our top 15 sales podcasts.

Why listen to sales podcasts? 

For the podcast doubters—a quick note about why this matters, especially for sales people. Podcasts are a great way to receive expert advice directly from top sellers and thought leaders. Even better, podcasts make for convenient learning on the go—you can listen while doing chores or on the commute, for instance.

It’s not just for sales people; podcasting is an increasingly popular way for all types of people to get new information, entertainment, and advice. In 2021, 78% of adults were aware of podcasting and an estimated 120 million people were active podcast listeners. That number is projected to surpass 160 million in 2023. 

The verdict is in, listeners find podcasts to be one of the best ways to learn, sit in on interviews, and engage with their favorite brands.

Benefits of listening to sales podcasts

With so many ways to get information—books, youtube, online courses, webinars, and articles—why should salespeople spend more time with sales podcasts? The great thing about podcasts is that the barrier to entry for aspiring content creators is low. That means that it’s easier for sales leaders, whether they are VPs, sales trainers, or star sellers themselves, to share their knowledge with their listeners. 

Here are just a few top benefits of listening to sales podcasts: 

• Get advice from sales leaders: Not only do experienced sellers host their own podcasts, they bring in other well known or up-and-coming rock stars to give advice on what works best for them. They also discuss all kinds of sales activities like how to source better leads, how to improve your email game, building rapport with customers, and the best way to close top dollar deals. 
• Hone your fundamentals: As we rise through the sales ranks, it’s easy to forget some of the crucial fundamentals of selling, like cold emailing and outbound lead sourcing. Podcasts can help refresh your knowledge and fill in gaps without taking too much time away from your actual selling responsibilities. 
• Understand your buyers better: If you’ve been in sales for ten years, you’ll know that the buyer landscape can change fast. What used to be the best way to engage them may no longer work today. Listen to industry experts who talk about changing trends in how buyers evaluate their choices, what they need help with, and how to best build relationships. 
• Learn new or niche skill sets: At work, you need to focus on getting the job done and reaching your quota. But there are always new learning opportunities for salespeople that your company can’t teach. Find out more about how to use social media to sell, the latest email automation trends, and even why you should become a guest speaker for your favorite sales podcast.
• Stay motivated: Sales is hard. Sometimes you go through a tough quarter, and are feeling burnt out. Listening to sales podcasts can help inspire you to keep going.  Take a break and get inspired by stories and interviews from other sales people who have gone through the lows and the highs. 

What makes a good podcast?

Before we jump into our top 15 podcasts, you might be wondering—what’s the criteria?

In short, we’re looking for succinct, engaging storytelling that provides real value and stories/interviews from real-life experience. (A little humor and personality doesn’t hurt, either!) Here’s a breakdown of what makes a good podcast, in our humble opinion:

Information is clearly conveyed, and comes from experience.

Podcasts aren’t great for every educational topic. Talking through the way a sales funnel works can be hard to understand without visual tools, like a chart or video. That’s why a good podcast focuses on increasing your awareness of selling, rather than on teaching you complex subjects from scratch. 

Topics that work best with an audio-only approach include interviews, story telling, and talking through specific scenarios, maybe even from listeners who have written into the show asking for guidance.

Audience engagement.

Sales is a two way conversation, always. So why not listen to podcasts that have the same philosophy? Follow podcasters who encourage listeners to reach out with questions or pushback, and then talk about this feedback on their next episode. This is a great way to foster audience engagement and answer real-life questions from the industry.

Time variety. 

Sometimes you’ll want to listen to a podcast on your 45 minute commute to the office, but other times, you’ll need a 15 minute show that you can finish while you take a quick break to go for a walk or pick up lunch. For this reason, it’s nice to have a few different lengths of podcasts to choose from.

Of course, the length depends on the content, too. Topics like “5 quick tips for closing phone calls” might be possible to run through in 20 minutes. But for podcast that talk about someone’s career journey from sales development rep to VP of Sales, look for well thought out content that shows the podcaster isn’t simply talking off the cuff. There needs to be value in what they’re saying, not just a casual chat or stream of consciousness.

Our personal pet peeve…

Avoid self-described sales gurus. There’s all too many people out there who use podcasts as a sales opportunity. While we respect the hustle, it makes for terrible content—they’ll spend more time talking about why you should pay for their products and services, instead of offering anything of value. Nobody’s got time for that.

Our Top 15 Podcasts 

If you’re not sure where to get started, no worries! We put together a list of our top 15 sales podcasts that can help you learn more about trends in sales, the latest sales enablement techniques, and hear interviews from top sellers and thought leaders. 

1. Gartner ThinkCast

Of course, have to hear from Gartner! Gartner uses their ThinkCast podcast to share their latest findings and research on business and technology. Listen to experts on topics like how to become a better leader, using data to influence your business outcomes, and dealing with a changing approach to sales and work. If you’re looking for actionable content in a conversational setting, this is a great show to keep on your playlist. 

Episode topics include: 

• What Comes After the “Great Resignation?”
• How to Link Data to Business Outcomes
• The Secret to More Creative, Innovative Leadership

2. The McKinsey Podcast

McKinsey is another industry powerhouse that shares business and management information, usually by talking with leading experts. The podcast has a specific focus on speaking with leading experts, and cover a wide gamut of conversations—from burnout to digital transformation.

Episode topics include:

• What will it take to boost Latino economic power?
• Digital transformation on the CEO agenda
• The economic impact of ageism

3. Sales Enablement with Andy Paul

Teaching new generations of sellers is an industry all to itself. Andy Paul is an author who also happens to rank as one of LinkedIn’s Top 50 Global Sales Experts. He presents a lot—three times a week, in fact. The podcast is part of Revenue.io so you can expect a Revenue Ops approach to sales skills and technology. 

If you want to learn more about the basics of selling frameworks, articulating value to your customers, and how to sell without selling out, make time in your playlist for this engaging podcast. 

Episode topics include: 

• Live with intention to make Quota
• Champions articulate your value
• Harness the power of the MEDDIC framework

4. Sell or Die 

Are you looking for a daily podcast that makes time to answer listener questions? Then Sell or Die is the podcast for you. Hosted by Jeffrey Gitomer, author of best-selling books The Sales Bible, and his wife, sales expert Jennifer Gitomer, the two take an upbeat, motivational approach to selling that helps you keep a positive attitude in the face of obstacles. Episodes include interviews with leaders about the art and science of selling—and they even put together a “best of” podcast once a week for sellers in a rush.

Episode topics include: 

• When Bad Things Happen Do You Crumble or Step Up? You Decide
• Anticipating the Roadblocks and keep trying anyways
• How to choose to see the good when you want to focus on the bad

5. Conversations with Women in Sales

Lori Richardsonwho has been in the sales game for over 25 years, and in this podcast, she’s sharing her expertise with a spotlight on women. Episodes showcase women in sales and dive deep into important topics, such as how to deal with imposter syndrome, navigating sales leadership, building confidence and much more. If you’re looking to hear from top sales talent, make sure that you listen to Conversations with Women in Sales to round out your education in a still male-dominated profession. 

Episode topics include:

• Think Big in Your Sales Career, with Natasha Sekkat, EMC
• Right on the Money Book Review,  withColleen Francis
• The Killer Pitch Master, with Precious Williams

6. The Advanced Selling Podcast 

The Advanced Selling Podcast holds the title of longest running sales podcast in podcast history. That means there are more episodes that you could ever hope for (700+ and counting). The hosts, Bill Caskey and Bryan Neale, have been in the sales game for well over 20 years and share detailed advice on tricky topics like designing sales strategies, improving your sales discipline and even how to avoid burnout. 

Episode topics include:

• How to construct a compelling offer
• Getting your pivot point right
• Closing the sales execution gap with Scott Barker  

7. Sales Pipeline Radio

Sales isn’t just about closing deals, it’s also a partnership with your marketing team. Sales Pipeline Radio brings in exports to talk about topics like driving more volume and velocity, insights on customer experience, and marketing in a new world (check out their Marketing in a Crypto World podcast for cutting edge info on web3.)

Episode topics include:

• Read the Virtual Room! Interpersonal Connection/Relationship Skills for the Current Virtual Era
• How CROs Can Flip the Relationship with Finance
• Making Sales Enablement Stick

8. Sales Hacker Podcast

Sales Hacker is a sales content creating super power. Check out their website for articles, podcasts, discussion forums, and guest posts all about modern sales. The Sales Hacker Podcast focuses on sales tips and tactics, lead generation, sales hiring, social selling, and account based selling best practices (to name a few). Whether you’re new to sales or you’re an industry veteran, there will be content here for you.

Episode topics include:

• Speaking the Right Language to Potential Buyers
• Espionage Tactics That Help You Sell 
• How To Weave Storytelling Into Every Sale

9. B2B Growth: Your Daily B2B Marketing podcast 

You won’t get far without help from your rock star marketing team. The B2B Growth Marketing Podcast is chock full of episodes (over 2000) on how to create a productive B2B marketing engine. Their episodes cover topics like how to be an audience-first company, using customer insights to guide your marketing strategy, and much more. 

Episode topics include: 

• Create content your ICP needs, with Nicole Bump
• 8 steps for building and leading a high performance team, with Jen Anderson
• Blending sales enablement with demand generation, with Tabitha Adams

10. The official SaaStr  podcast

SaaStr is one of the largest communities of SaaS executives, founders, and business leaders. They produce tons of content to help companies increase their annual recurring revenue from $10 to $100 million. Their Official SaaStr Podcast is one way they get their content out to the masses. SaaS is a very competitive market, so your sales and marketing strategies need to constantly improve in order to succeed. 

Episode topics include:

• Enterprise Communities: The What, Who, Why, When and How
• Building a values playbook that led to a $1.3B exit
• Secrets to building a high performing revenue marketing engine

11. The Sales Engagement podcast

If you’re looking for real life stories and best practices from revenue leaders who are actually leading the charge at their businesses, this is the podcast for you. The Sales Engagement Podcast takes a casual, radio talk show approach for their listeners. The episodes focus on how to implement sales engagement strategy for the next generation of sales. Listen in for actionable value and lessons on how to create authentic, measurable conversations with your buyers. 

Episode topics include:

• Hunting Whales? How to Multi-Thread into Enterprise Deals
• Finding Sales Success on LinkedIn: 108 Tips from 36 “LinkedIn Sales Stars”
• 7 Steps to a Great Cold Call

12. The Salesman Podcast

The Salesman Podcast is an Apple Award winning show that helps sales pros find and close buyers in an ethical and modern way. Conversations are not limited to just talking with sellers. They also have guests like FY drivers, Olympic athletes, neuroscientists and even NASA astronauts. It’s a fun way to learn how to approach sales from all kinds of different angles. 

Episode topics include: 

• Sales is Just Like Dating
• Never again wonder “Are they going to buy?”
• Stop letting buyers walk all over you

13. The Modern Selling Podcast

Are you looking for technical, data based selling advice? Listen to the The Modern Selling podcast, hosted by Mario Martinez, Jr. who brings on expert guests that practice what they preach. He covers modern selling techniques that give listeners precise instructions on topics like sales cadences, social selling, and prospecting. 

Episode topics include: 

• How to Use Sales Automation to Prospect Better
• The Power of Account Based Selling 
• How to Use Intent-Based Data to Maximize Sales

14. Hey Salespeople 

Jeremy Donovan, SalesLoft’s VP of Sales Strategy, calls himself a “sales nerd” who embraces the art and science of sales. He loves talking to the sharpest minds in modern selling and has a passion for helping sellers improve. Hey Salespeople brings on guests to cover all kinds of topics like using empathy with your customers, having an entrepreneurial mindset, and building customer success journeys. 

Episode topics include:

• Empathy in customer communication 
• Taking advantage of your network
• Discipline drives success

15. The Other Side of Sales

Do you feel like you don’t fit into the typical salesperson mold (we can’t all be sales bros)? You’ll find sellers just like yourself in the The Other Side of Sales podcast. This show talks to leading salespeople who approach the art of selling differently. If you’re all about hearing real world stories through engaging interviews, add this podcast to your playlist. 

Episode topics include:

• Transform SDRs for Happier clients and better sales 
• Interview with Cynthia Barnes
• Interview with Tim Banks

Fill up your playlist with the best sales podcasts

Any of those spark your interest? Pick your favorite, and throw one on during your next commute. Or, pop in your earbuds while folding your laundry, or for your next run. You’ll be adding new sales know-how to your repertoire in no time.

If you’re looking for more sales insights, like how to use LinkedIn for social selling and cold emailing, check out our Wiza blog where we post new articles every month!