28 Best Sales Prospecting Tools for 2024: Features, Pricing, and Reviews

Filling the sales pipeline is one of the most important jobs that salespeople are tasked with at their company. The product itself might be stellar and the marketing team can design the most beautiful website ever, but all of that means naught if salespeople can’t find people who are interested or capable of buying the product.

Since filling the sales pipeline is a continuous job that requires reaching out to a lot of other decision-makers, salespeople often rely on prospecting tools to help them find viable leads faster, gather accurate contact information, engage prospects, and close more deals. 

But here’s the kicker: there are thousands of sales prospecting tools out there and, let’s be honest, you don’t need them all. You only need a few of them to help you: 

  • Find viable leads 
  • Build prospect lists 
  • Find accurate contact information 
  • Do effective cold outreach 
  • Boost prospect engagement

To help you find the best sales prospecting tools for your needs, we’ll cover 27 sales prospecting tools arranged into five sections. 

Sales prospecting tools with extensive databases 

As a salesperson, you likely have to pitch your product to quite a lot of decision-makers, so it only makes sense that you’d need a sales prospecting tool with an extensive database for you to scour. Pairing this with sales scheduling software ensures that once leads are identified, follow-ups and meetings are organized efficiently without missing key opportunities. Here are some tools that can help you: 

1. Wiza

Wiza is a sales prospecting tool with an extensive B2B contact database of over 830 million professionals designed to help sales, marketing, and recruiting professionals find viable leads and talent. This tool provides personal and company filters like name, job title, company size, and industry to help you get as granular as possible with your search. 

The large database isn’t all there is to Wiza, though. 

When you find a decision-maker you’d like to talk to, Wiza can help you find and verify their work, personal, and generic email addresses, as well as their cell, direct, and work phone numbers in real time. Since Wiza doesn’t rely on stale company data and boasts 99% email accuracy, you can be sure that you’re getting the right contact details every time. 

You’ll also get a bird’s-eye view of the company itself, including the industry, location, founding year, headcount, revenue, and more. This allows you to determine if the company matches your target audience and can benefit from using your product. 

Some other other features of Wiza include:

  • A free Chrome extension that allows you to find and verify contact data on LinkedIn Basic, Sales Navigator, and Recruiter,  and export in bulk (discussed more below);
  • A vast company directory with up-to-date information about thousands of businesses (and their other decision-makers)
  • Ability to export up to 10,000 leads at a time;
  • Ability to export prospects’ contact information directly to CRMs like HubSpot, Salesforce, and Outreach; 
  • Wiza integrates with Zapier, so by extension, you can connect Wiza to any of the 7,000+ tools in Zapier’s repository. 

Pricing: Wiza has a free plan that gives you 20 email credits and 5 phone credits every month at no charge. The paid plans range from $83/month (Unlimited emails + $0.35 per phone number) to $166/month (unlimited emails and phone numbers), billed annually. 

G2 rating: 4.4/5

What customers say: 

2. LinkedIn Sales Navigator 

LinkedIn is the largest professional network in the world with more than 1 billion members, 67 million of which are companies. Because of its extensive database, LinkedIn created a tool designed specifically to help salespeople filter through its members to find high-quality leads. Thus, LinkedIn Sales Navigator was launched.

This tool offers advanced search filters and detailed information about each prospect and the company they work for. There are two problems, however: Sales Navigator doesn’t provide prospects’ accurate contact information and it doesn’t allow users to export leads to CRM tools. 

Thankfully, there’s a quick fix for this. Wiza’s free Chrome extension connects seamlessly to LinkedIn Sales Navigator (and LinkedIn Recruiter), so you can find and verify prospects’ contact information in real time with the click of a button. 

You can also export up to 2,500 leads directly into your CRM tool or as CSV with Wiza’s Chrome extension. 

Pricing: Free 1-month trial. The paid plans range from …………… (billed annually). There’s a custom plan for enterprise teams. 

G2 rating: 4.3/5 

3. Apollo.io 

Apollo is a sales intelligence and engagement platform with a large database of 275 million contacts and 65 million accounts, including verified email addresses, phone numbers, and job titles. This platform offers 200+ filters including intent data, company name, location, number of employees, and industry. 

With this tool, you’re able to connect with your ideal buyers, reach out to them via email, phone calls, or LinkedIn, and nurture them throughout the buyer journey. 

Some other features of Apollo.io include: 

  • Lead scoring, which scores leads based on how likely they are to buy your product;
  • Prospect monitoring functionality, which alerts you of job changes, hiring decisions, and funding news in a company you’re targeting;
  • Free Chrome extension that helps you find contact details on LinkedIn;
  • Persona Lookalike, an AI algorithm that suggests prospects based on your ideal client persona;
  • Data enrichment functionality, which updates your CRM data to make it more effective. 

Pricing: Free plan available. Paid plans range from $49/month to $119/month, billed annually

G2 rating: 4.8/5 

4. UpLead

UpLead is a B2B prospecting tool that gives you access to a database of over 140 million B2B contacts across 200 countries. You can filter through this database using 50+ search criteria, such as location, industry, and job title.

Promising a 95% accuracy guarantee, UpLead’s email verification tool scours through the internet to ensure that the email addresses and phone numbers it generates are accurate. 

After creating a comprehensive list of viable B2B leads, you can seamlessly export it directly into your CRM system or outreach tool, where UpLead can automatically enrich each prospect with over 50 data points. 

Some other features of UpLead include:

  • Intent data, which allows you to find prospects who are actively searching for your solution;
  • Bulk lookup, which allows you to find 40+ data points for thousands of leads at once;
  • Third-party integrations with apps like Pipedrive, Salesforce, Outreach, and Zapier. 

Pricing: 7-day free trial. The paid plans range from $99/month to $199/month. There’s a custom plan for large organizations. 

G2 rating: 4.7 /5

Sales prospecting tools for building prospect lists 

While the tools in this section might not have databases that are as extensive as the tools above, they do a great job at helping you build large enough prospect lists to start cold outreach

5. Lusha

Lusha is a sales intelligence platform that allows you to build lists of up to 1,000 prospects at a go. This tool gives you access to a B2B database and some filters with which you can find the right prospects for your business. 

When you find them, Lusha can help you get their verified company and contact data, including email addresses and phone numbers. When you’re done building your prospect list, Lusha allows you to export it to your CRM in one click.   

Some other features of Lusha include: 

  • Job change filter and alerts, which help you stay up to date on your prospects’ job changes;
  • Technology filter to help you target companies based on their tech stack;
  • Free Chrome extension to help you get contact data from LinkedIn, Salesforce, and company websites;
  • Integrations with CRMs, sales engagement platforms, and email services (Gmail and Outlook)
  • CRM data enrichment, which auto-updates data even when it’s already in your CRM.

Pricing: Free plan available. Paid plans range from $36/month/user to $59/month/user, billed annually. There’s a custom plan available for large teams. 

G2 rating: 4.3/5

6. Seamless AI

Seamless AI is a sales software platform that can help you build an accurate leads list, find the right people to reach out to, and crush quota. With this tool, you can find verified email addresses, cell phones, and direct dials for prospects, which makes it easy for you to build a pipeline and shorten your sales cycle. 

Some other features of Seamless AI include: 

  • Writer, an AI-based algorithm that helps you generate sales and marketing messaging, including emails and value propositions; 
  • Free Chrome extension to find and verify contact information from anywhere on the internet;
  • Third-party integrations with apps like Salesforce, HubSpot, Outreach, and Salesloft, among others. 

Pricing: Free plan available. Contact Seamless AI’s sales team for paid plans. 

G2 rating: 4.2/5

7. Cognism

Cognism is a sales intelligence tool that helps you find and reach out to prospects who need your product. Cognism’s prospecting tool allows you to build prospect lists, complete with verified email addresses and phone numbers, based on your ideal customer profile (ICP). 

It uses intent data, powered by Bombora, a buyer intent platform, to help you identify prospects who are currently looking to purchase a solution like yours to give you a better chance of converting them. 

Some other features of Cognism include: 

  • A free Chrome extension you can use to export contacts from LinkedIn into your CRM;
  • Compliant data in EMEA, APAC, and NAM markets;
  • Sales triggers and firmographics;
  • Seamless integrations with CRMs and other sales tools.

Pricing: Available on request.

G2 rating: 4.6 /5

Sales prospecting tools for getting contact information 

If you’re looking to get the contact information of a single (or just a few) key decision-makers, here are some tools you can use: 

8. Voila Norbert 

Voila Norbert is an email finder that helps you find the corporate email addresses of B2B contacts you may want to reach out to. All you need is to enter the prospect’s name and the company URL they’re working for, and Voila Norbert’s extensive algorithms will fetch you a valid email address. 

This tool has a 98% success rate, which is a result of its multi-step email verification methods.

Some other features of Voila Norbert include: 

  • A Chrome extension to help you get contact information from LinkedIn in one click;
  • Data enrichment to help you target prospects with the right message at the right time;
  • Bulk domain search and email verification;
  • Ability to export your prospect list to CSV, XLCX, or Google Sheets
  • Integration with apps like Pipedrive, Mailshake, Salesforce, and Zapier;
  • API that can be integrated with any other software. 

Pricing: 50 free credit after creating an account. The paid plans range from $39/month to $399/month, billed annually.

G2 rating: 4.6 /5

9. Hunter

Hunter is an email finder tool that helps you access accurate email addresses belonging to professionals. But unlike other email finder tools, you don’t necessarily need a prospect’s name to use Hunter; you only need the company URL. 

When you look up the company URL in Hunter, the system will give you a list of any professionals working in that company along with their verified email addresses. 

Some other features of Hunter include: 

  • Data segmentation and filtering;
  • Chrome extension so you can use Hunter without visiting the web app;
  • Detailed reporting and dashboards;
  • Advanced API that allows you to connect Hunter to your software;
  • Cold email platform, so you can approach your contacts with ease. 

Pricing: Free plan available. The paid plans range from $34/month to $349/month, billed yearly.

G2 rating: 4.4/5

10. AeroLeads 

AeroLeads is a free email finder with a large database of “500 million business emails, 120 million personal emails, and 20 million phone numbers”. This tool provides various filters such as company, department, and education to help you find the right people to contact. 

AeroLeads also provides a Chrome extension that can help you convert your LinkedIn prospects into leads. With this extension, you can build and export a list of up to 2,500 prospects in a single click directly into your CRM.

Some other features of AeroLeads include: 

  • Bulk domain search; 
  • Company and phone number search; 
  • Feature-rich campaigning tool to help with cold email outreach;
  • Lead enrichment and management.

Pricing: Free trial available. The paid plans range from $19/month to $199/month, billed annually.

G2 rating: 4.0/5

11. Crunchbase 

Crunchbase is a platform that provides information about thousands of companies and the startup ecosystem. This information includes company profiles, funding rounds, other personnel (such as founders, CEO, and investors), industry, location, and more. 

While this platform is particularly used for entrepreneurs, investors, and researchers interested in the startup landscape, you, as a sales rep, can also use it to get access to verified contact data and reach out to professionals. You can also use it to monitor other financial data and insights that show whether a company can afford to buy a new product or not.

Some other features of Crunchbase include: 

  • Advanced filters;
  • Startup information and investment data;
  • Marketplace for companies to showcase their products to potential customers;
  • Industry news and updates;
  • API access to facilitate integration with other apps.

Pricing: The paid plans range from $29/user/month to $49/user/month, billed annually. There’s a custom plan available for large organizations. 

G2 rating: 4.5/5

Sales prospecting tools that crawl website data to find leads

Some sales prospecting platforms crawl website data to find information on the people and businesses that are already rummaging through your website. Here are some of the best ones: 

12. Leadfeeder (now Dealfront) 

Leadfeeder is a B2B lead generation software that helps you identify the companies that are visiting your website, so you can convert them into leads. This tool will not only identify the names of these companies, but also reveal their exact behavior when they browse through your website. 

Leadfeeder’s custom segmentation can remove all ISP traffic, create behavioral and firmographic filters to segment high-potential leads, and score them automatically based on their web activity. 

Some other features of Leadfeeder include: 

  • Leadfeeder Contacts, which helps you determine the best person to reach out to from a visiting company; 
  • Email alerts based on predetermined criteria;
  • Integration with all major CRM and marketing automation tools.

Pricing: Free plan available. The paid plan costs 99 EUR, billed annually. 

G2 rating: 4.3/5

13. Demandbase

Demandbase is a go-to-market (GTM) platform that offers a comprehensive suite of intelligence solutions. This tool takes first-party data from your website, CRM, and other data sources, matches it with information from third-party sources, and analyzes the results to give you insights into your traffic and/or contact list. 

Some of the insights you can get from Demandbase include company data (number of employees, location, and revenue), contact data (email addresses, phone numbers, and LinkedIn profiles), and intent data based on prospects’ search data. 

Demandbase allows you to qualify, filter, and score prospects based on the page they viewed or how long they spent on your site. 

Some other features of Demandbase include: 

  • Sales intelligence platform that gives you accurate company, contact, engagement, intent, and technographic data right in your CRM;
  • Predictive analytics to find the best sales opportunities; 
  • Account-based analytics platform to help you measure important metrics like engagement, ad performance, and more.

Pricing: Available on request.

G2 rating: 4.3/5

14. Snitcher

Snitcher is a B2B sales acceleration software that helps B2B teams understand, engage, and convert their website visitors into prospects. 

This platform integrates with Google Analytics to get full access to your traffic, including companies visiting your site. Then it combines this data with the actions they perform on your site to create a list of leads that are most likely to convert. 

With Snitcher, you can get notified when target companies visit your website and see what they’re most interested in. This way, you can have more relevant conversations and serve helpful content to your target audience at the right time. 

Some other features of Snitcher include: 

  • Real-time visitor identification API;
  • Lead grouping and segmentation;
  • Lead scoring based on predefined criteria and triggers;
  • Exportation of lead and visit data in multiple formats or to other tools;
  • Integration with over 5,000+ apps.

Pricing: 14-day free trial. The paid plans range from $39/month to $949/month, billed annually (with 3.5 months free). There’s a custom plan for over 10,000 unique company identifications.

G2 rating: 4.7/5

Sales prospecting tools for cold outreach

After finding viable leads, the next step is to reach out to them. Here are some sales prospecting tools that can help you optimize your cold outreach efforts for maximum results: 

15. GetProspect 

GetProspect is a platform that helps sales teams, marketers, and recruiters find the right people to reach out to by providing valid prospects’ email addresses and phone numbers. This tool guarantees 95% data accuracy and provides 17+ search filters to help you find the right leads to target. 

In addition to the web app, GetProspect offers a Chrome extension that makes it easy for you to find email addresses and enrich your data with accurate phone numbers. You can also export up to 2,500 leads from any of your search queries, groups, or saved lists. 

Some other features of GetProspect include: 

  • Bulk email finder and contact data enrichment;
  • Cold email software to automatically send AI-personalized emails;
  • A/B testing to get better results from cold outreach;
  • Integrations with other sales tools and CRM systems like HubSpot, Salesforce, Zoho, and Zapier.

Pricing: Free plan available. The paid plans range from $34/month to $69/month, billed annually (for only emails). Phone number credits cost a separate amount, based on the number of credits you need. 

G2 rating: 4.0/5

16. Snov.io

Snov.io is an all-in-one cold outreach automation platform that gives you the ability to do both individual and bulk email searches based on names and domains. If you don’t yet have a list of names and company URLs to use, Snov has a searchable B2B database with filters to help you identify qualified leads. 

After building your prospect list, you can Snov’s email campaign tool to send personalized emails and drip campaigns. There’s also a Gmail email tracker so you’ll know when each lead has opened and read your email. 

Some other features of Snov.io include: 

  • Google Chrome extension that can scrape email addresses from a social media profile or website;
  • Email verifier that can verify both single and bulk email searches in little time;
  • API that allows you to integrate Snov.io with your CRM or other software;
  • Techstack checker that allows you to check with tech tools a company is using;
  • Third-party integrations with apps like Pipedrive, Salesforce, Asana, Close, Slack, and Trello offer alternatives for teams looking for more customization or pricing flexibility.;
  • Sales CRM to keep your lead base organized. 

Pricing: 50 free credits. The paid plans range from $30/month to $3,999/month, billed annually.  

G2 rating: 4.6/5

17. Close CRM

Close is a CRM tool for sales departments in small companies. As part of customer management, Close allows you to manage and automate all aspects of prospect outreach and engagement.

To use this platform for cold outreach, you first have to import your prospect list into Close, after which you can automate cold calls via Close’s predictive dialing and Power Dialer. 

You can connect your email provider to Close to send and receive emails within the CRM. If you’d like to send email sequences, Close allows you to set up automated and customized email sequences within the app. 

Some other features of Close CRM include:  

  • Advanced email, call, and SMS features to make prospect outreach a breeze;
  • Automated and manually triggered workflows;
  • Built-in call assistant to automatically transcribe and summarize every phone call;
  • Integrations with apps like HubSpot, Gmail, Calendly, Segment, Zoom, and Zapier.

Pricing: Free trial available. The paid plans range from $49/month to $699/month, billed annually. 

G2 rating: 4.7/5

18. Saleshandy 

Saleshandy is a cold email outreach software that helps you personalize, automate, and scale your outreach efforts to generate more leads and close more deals. If you haven’t found leads yet, Saleshandy allows you to scour its large database of over 700 million verified contacts to find viable leads. 

Once you build a prospect list, Saleshandy allows you to set up personalized emails and follow-up sequences months in advance to increase your chances of getting more replies and closing more deals.

Some other features of Saleshandy include: 

  • Advanced A/Z testing where you can create up to 26 variants with different subject lines, email bodies, and CTAs to know what your audience resonates with best;
  • Robust analytics and reporting tools; 
  • Email tracker to know who opened and clicked on your emails;
  • Chrome extension to help you find verified email addresses on LinkedIn. 

Pricing:  7-day free trial. The paid plans range from $25/month to $4,500/month, billed annually, depending on the service you need. 

G2 rating: 4.6/5

19. Reply.io

Reply.io is an AI-based lead generation tool that helps you automate your multi-channel outreach efforts, acquire new customers, and grow revenue faster. This tool offers a B2B contact and company database you can sift through using 10+ filters to build high-quality prospect lists. 

Once your list is ready, you can use Reply.io to build tailored multichannel sequences for your business needs. You can automate the entire communication process, from the initial outreach to the follow-ups. If you need to, you can use this tool’s AI to compose and improve your emails without compromising on personal touch. 

Some other features of Reply.io include: 

  • Inbound and outbound sales management;
  • Account-based sales management;
  • A/B testing capabilities; 
  • Reports and analytics tools;
  • Staffing and recruitment;
  • Business development;
  • Smart calling features based on trigger actions. 

Pricing: 14-day free trial. Free plan available. The paid plans range from $49/user/month to $139/user/month, billed annually. 

G2 rating: 4.6/5

Sales prospecting tools for boosting sales engagement 

Even after reaching out to viable leads, there’s no guarantee that they’ll reply to your emails. Here are some tools that are designed to help you boost sales engagement and convert more prospects into paying customers:

20. Outreach

Outreach is a sales execution platform that helps you increase your productivity and drive revenue. If you’re a sales and revenue operations leader, you can use this tool to assess pipeline quantity, quality, and maturity. This helps you know which deals you should move forward with, push back, or remove from the pipeline completely. 

Outreach also helps with sales forecasting by giving you a projection of where you might finish the current sales period. This way, you know when to resume sales prospecting and filling up the pipeline again. This tool also helps you identify new opportunities that may come in and close before the end period.

Some other features of Outreach include: 

  • Sales engagement features that help you send the right message to the right prospect at the right time;
  • Deal insight features that help you identify winnable opportunities, spot risky deals, and get recommendations that increase win rates;
  • Deal management features that help you improve efficiency so you can focus on closing deals. 

Pricing: Available on request.

G2 rating: 4.3/5

21. HubSpot Sales Hub

HubSpot Sales Hub is a powerful sales software that helps sales teams drive productivity, connect with customers, and exceed quota. Sales Hub’s sales engagement tools eliminate guessing and minimize distractions so that you can engage in relevant conversations with leads via automated and personalized emails. 

With this tool, you get all the data and insights you need to prioritize high-ticket deals and streamline the sales process, so you can convert leads to paying customers. 

Some other features of HubSpot Sales Hub include: 

  • Lead management and prospecting;
  • Email templates that users can customize;
  • Email tracker so users can know when a lead opens an email and follow up at the right time;
  • AI tools to craft compelling emails and CTAs;
  • Seamless integrations with 1,400+ tools in HubSpot’s App Marketplace.

Pricing: Free plan available. The paid plans range from $20/month per seat to $150/month per seat.

G2 rating: 4.4/5

22. Salesloft 

Salesloft is an AI-powered sales engagement platform that helps go-to-market (GTM) teams satisfy their customers, increase lifetime value, and maximize revenue. This tool helps you maximize your pipelines and boost conversion rates by prioritizing the hottest leads. 

With Salesloft’s cold email software, you can execute email campaigns with customizable email templates and automated email cadences. You can also build an email list, personalize follow-ups, and improve your email deliverability via email scheduling. 

Some other features of Salesloft include: 

  • Lead management feature to help you qualify, track, and nurture leads; 
  • Sales forecasting features to predict future sales outcomes;
  • Call tracking software to help you optimize sales efforts based on call data;
  • Call recording feature to help you get a permanent record of customer interactions that you can learn from;
  • Deal intelligence features to help you build stronger relationships with leads and win bigger deals.

Pricing: Available on request. 

G2 rating: 4.5/5

23. Groove 

Groove is a sales engagement platform designed to help Salesforce users, specifically, build stronger relationships with leads and close more deals. While this platform is restricted to enterprises using Salesforce (or Salesforce Industry Clouds), it does make it easy for these users to scale prospecting, automate lead follow-up, and drive seller productivity. 

With this tool, you can promote CRM adoption through automation, and build a GTM engine with optimized messaging and harmonious team collaboration.

Some other features of Groove include: 

  • Multi-channel campaign automation, which allows you to auto-import prospects into automated, multichannel sequences;
  • Call automation and optimization features that allow you to make calls within the app or from any website;
  • Online meeting scheduler to help you schedule video call meetups. 

Pricing: Available on request

G2 rating: 4.7/5

Sales prospecting tools for automating meetings 

At some point during your interactions with prospects, you’ll ask to hop on a video call with them to do a product demonstration. The following tools can help you automatically schedule meetings and appointments:

24. Calendly

Calendly is a popular and easy-to-use scheduling automation platform that makes it easy for you to book meetings with prospects and close more deals. With this tool, you can set up a booking page where prospects can choose a meeting type, see your availability, and book a meeting with you. 

When you sign up for Calendly, you’ll be asked to connect your calendar (whether you use Google Calendar, Microsoft Office 365, or Outlook) so the tool can know when you’re free. Then, you’ll create different meeting options for the kinds of meetings you want to offer, such as an initial client intake meeting or a 30-minute phone interview. On the free plan, you can create intake forms, but on a paid plan, you can create workflows for automated meeting reminders, feedback surveys, and SMS messaging. 

Once you connect your calendar and set up your events, you can send a link to prospects so they can see when you’re available and set up a meeting at a good time. 

Some other features of Calendly include: 

  • Book meetings right from your website;
  • Schedule emails via LinkedIn, add suggested times to emails, and embed Calendly in your email signature;
  • Pre-meeting reminders and confirmations, and post-meeting follow-ups to leave a lasting impression;
  • Free Chrome, Firefox, and Edge extensions to streamline to meeting scheduling process;
  • Integration with popular tools including Zoom, Salesforce, HubSpot, and Loom. 

Pricing: Free plan available. 14-day free trial on the Teams plan. The Standard and Teams plans cost $10/seat/month and $16/seat/month, while the Enterprise plan starts at $15k/year. 

G2 rating: 4.7/5

25. Doodle

Doodle is a free tool designed to help teams of all sizes schedule online meetings, events, and appointments. This tool connects to your calendar to ensure that you’re never overbooked. 

Instead of sharing your calendar with your prospect, you can just share an invite or your Booking Page with them. If you’re having a meeting with several people, you can send group polls where each person can select their preferred time. This way, you can find a meeting time that works best for everybody.

Some other features of Doodle include: 

  • Doodle Hosts to help simplify group meetings and avoid double bookings; 
  • Connections to web conferencing tools like Zoom, Google Meet, and Webex;
  • Integrations with Zapier so you can build workflows with its 6,000+ apps;

Pricing: Free

G2 rating: 4.4/5

26. Acuity Scheduling

Acuity Scheduling is a flexible scheduling software that helps you schedule meetings, secure payments, and automate workflows. With this tool, you can manage multiple locations, send automated receipts and reminder notifications, and let prospects easily cancel or reschedule appointments with you. 

Some other features of Acuity Scheduling include: 

  • Branded scheduling page that showcases your services and real-time availability;
  • Create custom intake forms and policies;
  • Offer coupons, discounts, and subscriptions to build customer loyalty;
  • Create invoices and receipts.

Pricing: 7-day free trial. The paid plans range from $16/month to $49/month, billed annually.

G2 rating: 4.7/5

27. Clara Labs

Clara is a virtual assistant that books meetings with prospects on your behalf. All you have to do is CC Clara on your email to your prospect, and the tool will reach out to your prospect to set up the meeting. If the prospect doesn’t reply, Clara will follow up with them till a meeting time is set. 

Pricing: Available on request

G2 rating: 4.5/5

28. Trafft

One thing many of the top tools have in common is they have much to offer for a relatively small investment. That is certainly the case with Trafft with which you can automate your bookings, maintain your calendar, manage your services, employees, and customers in one location and within one powerful tool.

Traff is also perfect for agencies and web designers looking to offer their clients a white-labeled booking solution customized to match their agency’s branding.

Some other features of Trafft include:

  • Custom domains, fields, and the ability to manage bookings, etc., at multiple locations.
  • Managing recurring appointments, group bookings, and sending appointment reminders.
  • Tracking and managing taxes, invoices, and deposit payments.

Pricing

  • Free plan
  • Starter plan: $19.41/yearly
  • Scaling plan: $50.05/yearly
  • Enterprise plan: $204.27/yearly

G2 rating: 4.7/5

There you have it—the 27 best sales prospecting tools of 2024

That’s a wrap on the best sales prospecting tools for 2024! 

While all the tools on this list are great (as you’ll see from their G2 ratings), keep in mind that the sales prospecting process starts with finding leads. What better place to find leads than Wiza — a tool that not only has a B2B database with over 830 million contacts, but also has an email verification tool that generates accurate email addresses and phone numbers in real time. 

What’s more, Wiza allows you to export huge prospect lists right into your CRM tool where the data gets enriched with 30+ data points, including revenue, funding, and headcount. Want to try Wiza? Sign up for the free plan today.

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