Cold email is an incredible means of generating business opportunities for all kinds of companies. The premise is simple: find people that are likely to be interested in your product, get their contact information, and tell them about your solution. Cold email at scale is even better.
The beauty of cold email is its scalability. There’s only so many phone calls you can make in a day — but there is almost no limit to the number of emails you can send.
The issue is that cold emailing has a number of bottlenecks surrounding it that can slow you down immensely.
It’s 2020 — spamming thousands of people at once in a mass cold email hasn’t ever really worked. And it works less now. At best, you’ll end up in the Junk folder more often. At worst, you’ll truly tick people off.
After owning a cold email agency, and sending over 250,000 emails on behalf of myself and my clients, I’ve learned some things about this process. In this post, I want to teach you the most scalable way to begin sending cold email.
Bear in mind that having a good message and product is very important. Before you jump in to this strategy that’s going to allow you to generate a ton of business opportunities, start slow, test emails, see what works and what doesn’t, and then expand.
Step One: Lead Generation
Our first step is to figure out who our target customer is and find them on LinkedIn. In order to properly find and target this audience, we’re going to be using LinkedIn Sales Navigator.
In this example, let’s look for Chief Marketing Officers in Canada.
Cool! 768 CMOs in Canada. In the past, this is where the hard part would come in compiling these 768 names, but Wiza has made this process easy. Now, we’re just going to hit search and click the “Export Emails with Wiza” button.
Here are the results we got from Wiza:
Just like that, we have 471 prospects we can reach out to!
Step Two – Outreach with cold email at scale
Now it’s time to reach out. Remember: there’s a difference between mass cold email and sending cold email at scale. With the right approach, you can still send hundreds of emails a day without spamming people. Personalize your cold emails with a name, company name and even a link or recent event. It’ll be much more likely to land in your lead’s inbox and get opened.
Let’s just upload this to our preferred email sender (keep an eye out for Wiza Connect, our upcoming platform for sending personalized cold emails).
Before we launched Wiza Connect, we used Mailshake. I’ve also listed some alternatives to the bottom of this post.
Head into Mailshake and create an account, then just upload your .csv that Wiza provided you and type up a quick template.
That’s it! You’re done! Now monitor your results and make changes as necessary.R
Alternatives to Mailshake: