Linkedin Sales Navigator is a really useful tool for finding and generating leads on Linkedin. In my opinion, the useful is completely mandatory for B2B sales professionals or founders. The way it works is pretty simple, you get access to a massively powerful advanced search that allows you to see 1000 prospects within that search. Of course, there are a few extra benefits that Linkedin throws in there, like 20 InMail credits per month. In my opinion, these are pretty much useless, almost nobody responds to InMails, you’re way better off sending an email. The search is also so powerful to your business, it is most certainly the main draw to Sales Navigator. You can break down your search on Sales Navigator by almost anything. This includes things like job title, industry, and even how long they’ve been at the company. The benefit of this is that you can get ultra specific on who you want to target. Lots of people wonder if this is a worthwhile investment, given that it’s not a cheap platform.
A Linkedin Sales Navigator account is, in my opinion, completely necessary for any sales professional that wants to find leads on Linkedin, or any Startup Founder that wants to generate early traction.
This is because you simply don’t have access to the level of targeting you get with Sales Navigator with any other platform or database.
One example I like to use is the “past employer” search tool. With that filter, you can look for prospects based on where they used to work. One example of how this is useful is that you can look for prospects that used to work at current clients of yours. For example, if you have a prospect at Microsoft, and they move to a startup, you can reach out with that context of the fact that they used your product at Microsoft. We have an entire blog post on 5 useful advanced filters included with the Linkedin Sales Navigator search: https://wiza.co/blog/tips-and-tricks-for-advanced-search-on-linkedin-sales-navigator/
One major issue that people have with Sales Navigator is the time it takes to get the prospects from that search into an outbound email campaign. It takes a lot of time to capture the names from the list, try and find their email using email finding tools, and then putting that information together in a spreadsheet or CRM to start your outreach.
That’s why we created Wiza. Wiza allows you to export entire searches of hundreds of prospects on Linkedin Sales Navigator. Simply create a search on Linkedin, click the “export emails” button, and we’ll do the heavy lifting. We’ll scrape every lead in that search, put them in a spreadsheet, and find all their emails. Get started with 20 leads for free at www.wiza.co