A LinkedIn Sales Navigator review should give you both the pros and cons. We love the tool. But it has a big issue for effective sales reps.
LinkedIn Sales Navigator is a critical tool for finding and generating leads on LinkedIn. Yes, the useful platform is worth it for B2B sales professionals or founders.
But only if you can leverage what you glean from Sales Navigator into your outreach efforts outside LinkedIn’s walled garden.
How Sales Navigator Works
The way it works is pretty simple: you get access to a massively powerful advanced search that allows you to see 1000 prospects within that search. (Of course, there are a few extra benefits that LinkedIn throws in there, like 20 InMail credits per month. But these are pretty much useless if you’re going for large scale outreach).
The search is also so powerful to your business, it is most certainly the main draw to Sales Navigator. You can break down your search on Sales Navigator by almost anything. This includes things like job title, industry, and even how long they’ve been at the company. The benefit of this is that you can get ultra specific on who you want to target.
Plenty of people wonder if this is a worthwhile investment, given that it’s not a cheap platform.
Benefits of LinkedIn Sales Navigator
The benefits of using Sales Nav for lead generation include:
- 500M+ active users across nearly every industry
- Advanced search tools to narrow in on target personas and accounts
- Cost effective at less than $1,000 per year
- Options to send InMail, connect directly, engage with content and export emails with Wiza.
- Saved lead and account lists with automatic notifications
- Saved searches to build your prospecting power without starting from scratch
- Lead notes and integration with Salesforce and HubSpot
LinkedIn Sales Navigator Review: Why It’s Worth the Money
A LinkedIn Sales Navigator account is completely necessary for any sales professional that wants to find leads on LinkedIn — or any Startup Founder that wants to generate early traction.
Here’s our straightforward LinkedIn Sales Navigator review: it is 100% percent worth it for outbound sales.
This is because you simply don’t have access to the level of targeting you get with Sales Navigator with any other platform or database.
One example I like to use is the ‘past employer’ search tool.
With that filter, you can look for prospects based on where they used to work. One example of how this is useful is that you can look for prospects that used to work at current clients of yours. For example, if you have a prospect at Microsoft, and they move to a startup, you can reach out with that context of the fact that they used your product at Microsoft. We have an entire blog post on useful advanced filters to use with the LinkedIn Sales Navigator search.
This is just one example of how you can use Sales Navigator to target, find and save promising leads.
The Only Issue
One major issue that people have with Sales Navigator is the time it takes to get the prospects from that search into an outbound email campaign.
It takes a lot of time to capture the names from the list, try and find their email using email finding tools, and then putting that information together in a spreadsheet or CRM to start your outreach.
And you can’t really use LinkedIn for outbound sales effectively. You’re limited to 20 InMail messages every month, which can’t get you very far.
That’s why we created Wiza. Wiza allows you to export entire searches of hundreds of prospects on LinkedIn Sales Navigator. Simply create a search on LinkedIn Sales Navigator, click the “export emails” button, and we’ll do the heavy lifting.
We’ll scrape every lead in that search, put them in a spreadsheet, and find all their emails.
If you have more questions on our LinkedIn Sales Navigator review — or how to get more out of Sales Nav — don’t hesitate to reach out.