LinkedIn Sales Navigator Review: Is It Worth It?

A LinkedIn Sales Navigator review should give you both the pros and cons. We love the tool. But it has a big issue for effective sales reps.

LinkedIn Sales Navigator is a critical tool for finding and generating leads on LinkedIn. Yes, the useful platform is worth it for B2B sales professionals, sales teams or founders.

But only if you can leverage what you glean from Sales Navigator into your outreach efforts outside LinkedIn’s walled garden.

LinkedIn Sales Navigator Review: Why It’s Worth the Money

A LinkedIn Sales Navigator account is completely necessary for any sales professional that wants to find leads on LinkedIn — or any Startup Founder that wants to generate early traction.

Here’s our straightforward LinkedIn Sales Navigator review: it is 100% percent worth it for outbound sales.

This is because you simply don’t have access to the level of targeting you get with Sales Navigator with any other platform or database.

One example I like to use is the ‘past employer’ search tool.

With that filter, you can look for prospects based on where they used to work. One example of how this is useful is that you can look for prospects that used to work at current clients of yours. For example, if you have a prospect at Microsoft, and they move to a startup, you can reach out with that context of the fact that they used your product at Microsoft. We have an entire blog post on useful advanced filters to use with the LinkedIn Sales Navigator search.

This is just one example of how you can use Sales Navigator to target, find and save promising leads.

LinkedIn Sales Navigator Pricing

Plenty of people wonder if this is a worthwhile investment, given that it’s not a cheap platform.

LinkedIn Sales Navigator offers different pricing plans to cater to the needs of various users. The cost of Sales Navigator depends on the subscription plan you choose. While it’s true that Sales Navigator is not a cheap platform, many professionals and businesses find it to be a worthwhile investment. The pricing structure typically includes monthly or annual subscription options with different tiers offering varying features and capabilities. LinkedIn often offers a free trial period for new users to explore the platform and evaluate its effectiveness for their sales and business development efforts. It’s recommended to compare the pricing and features of different plans to determine the best fit for your specific requirements and budget.

LinkedIn Sales Navigator Features

Access to advanced search

LinkedIn Sales Navigator offers a powerful advanced search feature that allows users to search for prospects based on various criteria such as job title, industry, and tenure at the company. With access to 1000 prospects per search, Sales Navigator provides the ability to target specific and relevant leads for your business. The advanced search functionality is one of the main attractions of Sales Navigator, offering a highly customizable and detailed search experience.

Know who viewed your profile

One of the key features of Sales Navigator is the ability to see who has viewed your profile. This feature provides valuable insights into the individuals and companies interested in your profile, allowing you to identify potential prospects or engagement opportunities. Knowing who viewed your profile can help you prioritize your outreach efforts and establish meaningful connections with interested parties.

Which is better: LinkedIn Premium or Sales Navigator?

While LinkedIn Premium offers enhanced features for personal branding and networking, LinkedIn Sales Navigator is specifically designed for sales and business development professionals. Sales Navigator provides advanced search capabilities, lead recommendations, and other features tailored for lead generation and sales outreach. If your primary focus is on sales and generating leads, Sales Navigator is the preferred choice. However, if you are primarily interested in personal branding and networking on LinkedIn, LinkedIn Premium may be a better fit. Consider your specific goals and requirements to determine which option aligns best with your needs.

Benefits of LinkedIn Sales Navigator

The pros of using Sales Nav for lead generation include:

• 500M+ active users across nearly every industry
• Advanced search tools and sales insigths to narrow in on target personas and accounts
• Cost effective at less than $1,000 per year
• Options to send InMail, connect directly, engage with content and export emails with Wiza.
• Saved lead and account lists with automatic notifications
• Saved searches to build your prospecting power without starting from scratch
• Lead notes and integration with Salesforce and HubSpot

Cons of LinkedIn Sales Navigator 

Time-consuming Data Extraction and Organization

One downside of using LinkedIn Sales Navigator is the time it takes to extract and organize prospect data for your email campaigns. It can be a bit tedious to manually capture names, search for email addresses using different tools, and then piece everything together in spreadsheets or CRMs. This process can eat up a lot of your valuable time and slow down your outreach efforts.

Limited InMail Messaging

LinkedIn Sales Navigator has a limit on the number of InMail messages you can send each month, which is capped at 20. While InMail can be a useful way to reach out to prospects, this limitation can become a hurdle when you want to connect with a larger audience or engage in frequent communication. It’s like having a limited number of tickets to your favorite concert – it’s frustrating when you run out too soon.

Lack of Email Address Availability

On Sales Navigator, it’s not always easy to find direct email addresses for your prospects. Many profiles don’t display this information, making it challenging to establish communication outside of LinkedIn. Trying to manually find email addresses or using other methods can be time-consuming and unreliable. It’s like searching for a needle in a haystack.

But don’t worry! We’ve got your back. Wiza, our trusted Chrome extension, seamlessly integrates with Sales Navigator and helps you overcome these challenges. With Wiza, you can extract prospect data, including email addresses, with ease and efficiency. We’ll save you time, make your outreach smoother, and give you the power to supercharge your sales efforts. Say goodbye to the hassles and hello to a friendlier and more effective way of using Sales Navigator.

Why LinkedIn Sales Navigator is better with Wiza

LinkedIn Sales Navigator is already a powerful tool for sales professionals, but when you combine it with Wiza, the possibilities become even greater. Here’s why using Sales Navigator with Wiza is the way to go:

Effortless Export of Prospects: 

Wiza takes the hassle out of exporting prospects from LinkedIn Sales Navigator. With just a few clicks, you can export entire searches consisting of hundreds of prospects. Simply create your search on Sales Navigator, click the “export emails” button in Wiza, and we’ll handle the heavy lifting. No more manual data extraction or time-consuming copy-pasting.

Seamless Lead Scraping and Email Discovery: 

Wiza goes beyond just exporting prospects’ information. We scrape every lead in your Sales Navigator search, compile their details in a convenient spreadsheet, and even find their email addresses. This means you’ll have a comprehensive list of prospects with their contact information ready to fuel your outreach efforts. With Wiza, you can save hours of manual work and ensure you have accurate and up-to-date email addresses for effective communication.

Enhanced Sales Navigator Efficiency: 

By leveraging Wiza’s capabilities, you can maximize the efficiency of your Sales Navigator usage. Instead of spending valuable time on manual data management and email searching, you can focus on what really matters – engaging with your prospects and driving sales. Wiza streamlines the process, allowing you to seamlessly integrate Sales Navigator into your workflow and make the most of its advanced search and targeting features.

With Wiza as your ally, you can unlock the full potential of LinkedIn Sales Navigator. Say goodbye to tedious data extraction and hello to a streamlined, efficient, and comprehensive approach to prospecting. If you have any questions about Wiza or how to optimize your Sales Navigator experience, our team is here to assist you. Don’t hesitate to reach out and discover how Wiza can revolutionize your sales efforts on LinkedIn.