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Why We Created Wiza

Two years ago, I started a cold email agency called Kindling.

The idea was simple: you tell us who you target, and then we work together to create some templates and cold email messaging. After that, we got to work finding leads on LinkedIn and reaching out with an email that persuaded them to try the product.

wiza predecessor

The lead generation process was pretty weak.

We had to use virtual assistants from UpWork to copy all the leads from LinkedIn to a spreadsheet. Then we would then upload the entire list to Hunter.io to get their emails. Hunter would charge us for each email they found — but less than half of these emails would even deliver. If we sent bouncing emails to prospects it would ruin our clients’ sending authority, so we had to take the lists to an email validating tool to check all the emails and give us the ones back that would deliver.

Instead of continuing this painful process, we decided to build some pretty incredible technology in-house to drastically improve lead generation and prospecting. Those tools allowed us to scrape LinkedIn to find thousands of prospects in our clients target market. We were able to generate thousands of leads in just one day. We reached out to hundreds of prospects per day on behalf of our clients and got amazing results.

We had to share. Enter Wiza.

I had the realization that this technology was very powerful, and that it had to be delivered to more companies as a standalone product. With the product, anyone would be able to find hundreds of leads instantly for their solution.

We got to work. We spent a few months refining the technology and designing a clean user interface that was easy to use.

After that, we were ready to launch. We didn’t want to charge clients monthly either. Instead, we opted to charge just 15 cents for each valid email we were able to find. That way, you weren’t overly committed and only used what you needed.

If one month you needed more leads, and the next month you didn’t need any, that would be fine. No cancelling accounts. Just the ability to use Wiza as you need.

Three months after launch and we’ve had some amazing feedback to our product. You can try Wiza for free if you aren’t already a user, we’d love to hear what you think!

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About author

Hey, I'm Stephen, Founder and CEO of Wiza. I used to run a cold email agency, running cold email campaigns for our clients. We first built out the technology for Wiza internally, but then realized this is software that everyone should use. Now, Wiza is available with flexible pricing that doesn't lock you into paying monthly. Use Wiza to quickly create email lists from LinkedIn Sales Navigator.

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