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24 Top Sales Apps You (Might) Need in 2022

Finding a sales tool that meets your business needs can be overwhelming. There are 100,000,001 sales tools on the market (only a slight exaggeration), so which ones will help our sales team? 

This guide will break down four categories of sales apps that help small businesses and startups supercharge their outbound sales strategy and set their reps up for success. We’ve also included our top 24 sales apps for 2022. 

How to prioritize the right sales software 

Before deciding which tools are right for your organization, make a list of everything in your tech stack. The apps you choose need to integrate with your existing infrastructure and meet all of your security requirements. 

Other considerations include: 

  • Easy to integrate with your CRM
  • User friendly on all devices
  • Built-in communication features
  • Customizable for your sales process
  • Easily adopted by your sales reps

From here, we’ll cover four categories of sales software: prospecting, CRM, intelligence/enrichment, and sales engagement. Before you get ahead of yourself and look at AI, make sure you start with the basics: sales prospecting software that helps you surface quality leads. 

Prospecting apps 

Sales prospecting software helps your reps identify leads and automate lead qualification tasks. Instead of having to manually find, qualify, and then engage with the right prospects, these tools help sellers manage their leads and lead strategy by organizing them by revenue, budget, industry, and timeline. 

CRM apps

CRM (customer relationship management) software provides a centralized system of record for your customer interactions. All customer and prospect data, as well as their history with your business, are readily available. Sales reps can track leads, open opportunities, stages, and existing customers. Reports and dashboards can crunch large amounts of data, helping identify trends that will improve your sales success. 

Intelligence/enrichment apps

Sales intelligence software helps sales reps define and implement strategies based on data. It helps companies with improved quality, and quantity, of leads and can even present opportunities for sales reps. 

Data enrichment is a component of sales intelligence. There’s a lot of data online about your prospects. These tools merge that information with your CRM records, creating a centralized view of each prospect. These insights help sales reps create personalized outreach. 

Sales engagement apps

Sales engagement tools help combine all sales messaging and communication channels. They also automate workflows to create personalized sales journeys that include meetings, calls, emails, text messages, and more.  

Our top 24 sales apps 

Now that you know what categories of sales apps to pick from, and which ones are right for where your company is in the sales journey, take a look at our recommendations for best sales apps. 

Prospecting

  1. LinkedIn Sales Navigator

LinkedIn is the most popular social media platform for professionals. LinkedIn Sales Navigator helps sales reps with advanced lead searches, lead recommendations, and provides more opportunities to connect with prospects. 

  1. Wiza 

Speaking of LinkedIn and Sales Nav—you can take your prospecting to the next level by using Wiza to export your leads directly from the platform. Wiza lets you export and enrich individual profiles from LinkedIn or entire lists from Sales Navigator. Get personal and work emails, company info, and more. 

  1. Leadfeeder

Leadfeeder identifies the companies that are visiting your website, even through anonymous traffic. They collect the behaviors of these companies for analysis and give you access to their global database of decision makers and their contact details. This tool will help you get the most out of the sales data on your website. 

  1. BuiltWith

BuiltWith is a website profiler, lead generation, and business intelligence tool that tracks which software different websites are using, including shopping carts, analytics, and more. They have a database of almost 60,000 web technologies across more than 673 million websites. 

  1. Vainu

Vainu offers an extensive company database that includes over 140M companies. Their data is extensive and identifies market segmentation, which apps these companies use in their technology stack, and current buying signals. 

  1. Sellhack

Sellhack gives companies the means to find email addresses, verify them, build lead lists, and even include one-click email integration to help reps personalize their cold emails. 

CRM

  1. Salesforce

Salesforce is one of the biggest customer relationship management providers. This platform helps sales reps manage leads, sales opportunities, sales workflows, and has powerful reports and dashboards. 

  1. Hubspot Sales Hub

Hubspot Sales Hub is part of the larger HubSpot CRM platform, but it’s specifically designed for sales teams and includes sales engagement tools, configure-price-quote functionality, and sales analytics. 

  1. Zoho CRM

Zoho CRM supports lead management, workflow automation, analytics, marketing automation, and offers built-in gamification options to motivate sales teams. 

  1. Clari


Clari is a revenue operations platform that works for all go-to-market teams. It uses machine learning to provide sales workflows and insight that help your reps forecast more accurately.

  1. Copper

Copper is an easy-to-use CRM tool geared towards small businesses. It integrates well with Google Workspace Apps and lets you see sales prospect data and manage your leads completely from your Gmail inbox. 

  1. Pipedrive

Pipedrive based their CRM design around the concept of activity-based selling which focuses on scheduling and tracking activities. It’s a tool that works well for small businesses.

  1. Freshsales

Freshsales, part of Freshworks, is a sales force automation solution that includes AI based deal insights and built-in email, phone, and chat features. They also offer Activity Timelines to help you identify trends in engagement. 

Lead Intelligence/Enrichment

  1. ZoomInfo

ZoomInfo calls itself the first Revenue Operating System and hosts a worldwide data intelligence platform that includes 100M+ company records. They track buyer intent, website visitor tracking, and automate manual sales processes.

  1. InsightSquared

InsightSquared uses machine learning to analyze all revenue activities in your sales process. This helps sales teams identify which strategies work the best and when to coach sales reps. 

  1. Clearbit

Clearbit Enrichment integrates with your other sales tools and appends over 100 data points about a company, its technology, and its employees to your CRM records for richer context. 

  1. Crunchbase 

Crunchbase is a sales intelligence tool that helps you find the companies and individuals that match your ideal customer profile with verified private company and decision maker contact data. 

  1. Demandbase Sales Intelligence Cloud 

Formerly called InsideView, Demandbase Sales Intelligence Cloud is designed as an account-based sales strategy platform. They provide data on companies that are ready to buy based on triggers and real time activity on your website. 

Sales Engagement 

  1. Salesloft

Salesloft helps guide reps through pipeline generation, lead nurturing, and even renewals. They also help teams understand which sales conversations were most successful so that other reps can replicate them.  

  1. Outreach

Outreach offers surface AI-driven insights, automated workflows, and can coach reps live during their sales meetings to improve the outcome. 

  1. Apollo

Apollo executes sales processes at scale and automates emails, calls, and tasks. They provide an automated click-to-call dialer, and a Rules Engine that can automatically take action based on changes or triggers in the account object.

  1. Dooly

Dooly automates admin work that takes sales reps away from selling. Sellers can use prebuilt templates to fill out mandatory fields while supporting your sales methodology. It also has real-time playbooks to help guide calls. While not a “sales engagement” tool in technical terms, Dooly can help you level up your prospect conversations with better information. 

  1. InsideSales

Sales teams can create Playbooks that help increase productivity, improve customer interactions, and recommend the right buyers. InsideSales gives reps additional contact recommendations as well as who, when, and how to reach them. 

  1. Revenue.io

Formerly RingDNA, Revenue.io lets sales managers listen to call recordings and live calls to see how effective each rep is and where they can be coached by delivering actionable feedback. 

So many sales apps, so little time

Choosing a sales app in today’s technology market can be overwhelming—but it’s not impossible. 

By taking stock of your existing sales infrastructure and identifying whether you need the basics, like prospecting apps, or something more advanced, like AI tools, you can decide which of the 24 sales apps we included is the best fit for your sales reps.

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