👔 Sales

30-Second Cold Email Tips From a Growth Hacker

Are you looking to send better cold email campaigns, warm more leads and book more sales?

Over the past few weeks, I’ve been posting more 30-second cold email tips to our Cold Email Mastermind group on LinkedIn (want to join? Shoot me a message!). They seemed to resonate, so I’m sharing them here too. 

As always, I’m very interested in hearing what works for you or what doesn’t, so please make sure to drop me a line and I’ll get back to you.

Want even more cold email tips? Check out my video on YouTube.

Cold Email Tip #1: Learn how some of the best companies are doing sales

Writing a killer cold email is hard.

Do you ever find yourself wondering how the biggest companies out there are making it work for them?

Because they are.

You don’t have to wonder. You can just go ahead and have a look.

The team at Good Sales Emails have put together some of the best cold emails sent by some of the biggest and most successful companies. They’re free for you to take a look at and adapt. 

Let these cold email templates serve as inspiration for your next campaign or a fix in finding that killer closing sentence you’ve been struggling to write.

Cold Email Tip #2: Know your numbers

Do you know the exact number of characters for the inbox preview space for each email client?

Earlier we talked about the importance of putting extra thought into your opening line.

Not just because you need to capture people’s attention when they open your email, but to even get your email opened in the first place.

Here are the character limits for the most common email clients:

  • Apple Mail: 140 characters
  • Gmail: 110 characters
  • AOL: 75 characters
  • Outlook: 55 characters

Have you checked your previews lately? 

Ask yourself: do they evoke curiosity? Or do they give you away as a sales person?

Cold Email Tip #3: Warm up your cold outreach

Are you dealing with low open rates for your cold emails?

Chances are you’ve started off wrong on the wrong foot.

Before you start sending cold emails at scale, you need to make sure your email is warmed up. Otherwise you’ll end up on a blacklist very quickly, which is a deep hole to climb out of.

So before you start sending new campaigns from a fresh IP, make sure you’ve set up the technical details how they should be set up and get some activity going. Subscribing to newsletters and interacting with colleagues are two ways to start.

Then you’re ready to slowly start sending out emails. Start at a pace of 20 emails per day and slowly ramp it up over the space of a few months.

Which tip did you find most useful? Let us know how we can help you put it into practice!

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About author

Hi, I'm Hans, Head of Growth at Wiza. Before joining the team I used to run my own cold outreach agency. After seeing the magic of Wiza I immediately became a fan. Now I am helping others in becoming more successful with their outreach by extracting emails from LinkedIn Sales Navigator.

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