Challenge
Memo, a platform bringing real performance data to PR and Communications teams, was facing a critical issue: accuracy in sales outreach. As Dan Fahy, VP of Sales, explained, their team targets a very specific buyer and a narrow total addressable market (TAM). Any inaccuracies in data created major inefficiencies in reaching the right people.
“We have a very specific buyer and a very specific TAM. Accuracy was our biggest issue before.”
— Dan Fahy, VP Sales at Memo
Although the challenge wasn’t organization-wide, it directly affected the sales team, where precision and time efficiency are vital. Finding a solution that could deliver accurate, verified contact data became essential.
Solution
Dan first heard about Wiza through GTMfund, a trusted source in the go-to-market ecosystem. Their endorsement of Wiza's accuracy and a compelling value proposition—unlimited credits to verify data—made the product stand out.
"The unlimited plans really caught my interest. Since implementation, it's been very easy to use, and most importantly, accurate."
— Dan Fahy, VP Sales at Memo
Once adopted, Wiza addressed Memo’s biggest bottleneck: data inaccuracy. It provided their sales team with reliable, real-time contact verification, enabling more confident and efficient outreach.
Results
The impact was clear and measurable. Wiza helped eliminate the key challenge facing Memo’s sales team.
“It’s meeting our needs really well right now.”
— Dan Fahy, VP Sales at Memo
He noted that Wiza’s scalability aligns with Memo’s growth plans, and there are even potential additional use cases being explored internally.
“Wiza allowed us to finally build the highly efficient, agile outbound machine we had always envisioned. It’s everything a sales team needs to open doors, drive relationships, and grow revenue.”
— Dan Fahy, VP Sales at Memo
